Job Information
Yonkers Brewing Company LLC Marketing Director in 92 Main Street, New York
JOB DESCRIPTION
. Be the voice for the Yonkers Brewery brand and effectively communicate its essence to potential customers.
. Craft a comprehensive digital content strategy. . Identify key platforms, understand content formats suited for each platform, and develop a content calendar aligning with brewery events, promotions, and seasonal offerings.
. Focus on strategies to engage and interact with potential customers effectively. The marketing director will explore methods such as social media engagement, email marketing, and community outreach to foster meaningful connections and drive customer interest in the brewery
. Gain proficiency in utilizing analytics tools to track and measure the performance of digital marketing efforts. They will learn to interpret metrics such as website traffic, social media engagement, and conversion rates to refine strategies and optimize campaign outcomes.
. Collaborate with other brewery departments and external partners. The marketing director will understand how to align marketing initiatives with sales, operations, and events teams to ensure cohesive brand messaging and maximize impact. Additionally, they will explore opportunities for partnerships and collaborations to expand the brewery's reach and customer base.