Guidehouse Content Marketing Manager – Energy, Sustainability, and Infrastructure in Albany, New York
Guidehouse is a leading global provider of consulting services to the public and commercial markets with broad capabilities in management, technology, and risk consulting. We help clients address their toughest challenges and navigate significant regulatory pressures with a focus on transformational change, business resiliency, and technology-driven innovation. Across a range of advisory, consulting, outsourcing, and digital services, we create scalable, innovative solutions that prepare our clients for future growth and success. The company has more than 10,000 professionals in over 50 locations globally. Guidehouse is a Veritas Capital portfolio company, led by seasoned professionals with proven and diverse expertise in traditional and emerging technologies, markets, and agenda-setting issues driving national and global economies. For more information, please visit: www.guidehouse.com.
Reporting to Energy, Sustainability, and Infrastructure Associate Director, this Marketing Manager will have day-to-day responsibility for managing and executing marketing programs for the segment. This professional will develop and execute integrated marketing programs and sales support initiatives supporting key segment priorities. The designated professional must have experience with message development as well as functional expertise in content marketing / thought leadership, lead generation, digital and social media marketing, and direct sales programs. This professional will develop direct-to-customer marketing campaigns and programs.
Responsibilities will include, but are not limited to:
Developing integrated marketing programs/plans for existing solutions (including Guidehouse Insights). Balance brand-building and lead generation objectives, while ensuring that programs drive lead generation that ultimately results in measurable revenue and positive ROI for the business.
Working collaboratively with segment and corporate marketing teams
Managing internal and external resources in the execution of marketing activities that achieve strategic and marketing goals, to include:
Management and execution of content strategy.
Publication and distribution of thought leadership content. Partner with practice professionals on the development of the content strategy, editorial calendar, and distribution channels. Support the development internally and drive external distribution. Execute programs, monitor and track results, and manage lead generation and follow up activities related to the content program.
Plan and execute additional relationship development and lead generation programs as necessary. This could include digital advertising, webinars, live or virtual events, direct mail, or other programs as deemed necessary.
Development of presentations, marketing collateral, sales materials, and other sales support content, whether digital or hard copy.
Effectively placing print, digital, and social advertisements as needed.
Bachelor’s degree in Business, Marketing, Communications, Journalism or a related field.
Ten plus years marketing and communications experience in a mix of either a professional services, consulting, technology or energy related services or B2B services environment.
Previous experience in consulting required
A passion for or experience in the critical, complex, and ever-evolving energy, sustainability, or infrastructure industries required
Account Based Marketing experience preferred
Global marketing experience preferred
Strong skills in InDesign and Microsoft Office including PowerPoint preferred
Experience running SEO campaigns, including Google AdWords pay-per-click campaigns preferred
Public sector marketing experience a plus
Market Research or Analyst Firm experience a plus
Management experience a plus
Previous lead generation experience and demonstrated success with lead gen programs.
Outstanding writing and editing skills, with the ability to adapt communications to different audiences.
Ability to organize and analyze data.
Strong interpersonal skills and the ability to effectively communicate and interact with various levels of management.
The ability to work in a fast-paced environment, where collaboration is necessary, and accountability is expected.
The ability to work effectively under pressure and make decisions independently.
Demonstrated project management skills.
Strong knowledge of the Microsoft Office suite including PowerPoint, Excel, and Publisher.
Highly motivated with a strong work ethic.
The successful candidate must not be subject to employment restrictions from a former employer (such as a non-compete) that would prevent the candidate from performing the job responsibilities as described.
Due to our contractual requirements and an Executive Order from the White House, every federal government employee and onsite federal contractor will be asked to attest to their vaccination status. In the interest of health and safety during the continued unprecedented COVID-19 pandemic, anyone who does not attest to being fully vaccinated will be required to follow CDC guidelines which may include (subject to specific contractual requirements): wearing a mask on the job no matter their geographic location, physically distancing from all other employees and visitors, complying to any screening testing requirements. This requirement will apply to Guidehouse employees who work onsite for the federal government.
Due to our contractual requirements, to be eligible for this role, you must be fully COVID-19 vaccinated at time of hire.
Salary Ranges: $100,000-$120,000 depending upon experience
Guidehouse is an Equal Employment Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, national origin, ancestry, citizenship status, military status, protected veteran status, religion, creed, physical or mental disability, medical condition, marital status, sex, sexual orientation, gender, gender identity or expression, age, genetic information, or any other basis protected by law, ordinance, or regulation.
Guidehouse will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable law or ordinance including the Fair Chance Ordinance of Los Angeles and San Francisco.
If you have visited our website for information about employment opportunities, or to apply for a position, and you require an accommodation, please contact Guidehouse Recruiting at 1-571-633-1711 or via email at RecruitingAccommodation@guidehouse.com . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodation.
Guidehouse does not accept unsolicited resumes through or from search firms or staffing agencies. All unsolicited resumes will be considered the property of Guidehouse and Guidehouse will not be obligated to pay a placement fee.
Rewards and Benefits
Guidehouse offers a comprehensive, total rewards package that includes competitive compensation and a flexible benefits package that reflects our commitment to creating a diverse and supportive workplace.
Medical, Rx, Dental & Vision Insurance
Personal and Family Sick Time & Company Paid Holidays
Position may be eligible for a discretionary variable incentive bonus
Parental Leave and Adoption Assistance
401(k) Retirement Plan
Basic Life & Supplemental Life
Health Savings Account, Dental/Vision & Dependent Care Flexible Spending Accounts
Short-Term & Long-Term Disability
Tuition Reimbursement, Personal Development & Learning Opportunities
Skills Development & Certifications
Employee Referral Program
Corporate Sponsored Events & Community Outreach
Emergency Back-Up Childcare Program
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