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EY Digital Marketing Leader (Demand Generation), Assistant Director in Albany, New York

At EY, you’ll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. And we’re counting on your unique voice and perspective to help EY become even better, too. Join us and build an exceptional experience for yourself, and a better working world for all.

The opportunity

Employing a digital-first mindset, you’ll have the opportunity to develop and set the direction for the CEO-CFO buyer marketing programs aligned to the Consulting practice’s strategic goals and revenue plan. Working closely with content partners, you’ll develop insights that challenge thinking with greater focus on business implications, driving lead-gen activity and maximizing impact. You’ll work agilely with enabling teams to codevelop and coordinate go-to-market programs aligned around key audience issues and themes and leverage clear, data-based metrics to optimize audience reach.

We are looking for an innovative, creative thinkers with strong business acumen who is strategic, collaborative and a consultative marketer.

Your key responsibilities

In this role, you are responsible for developing comprehensive marketing strategies for end-to-end demand generation programs including drip/nurture email campaigns, content syndication, branding/content for EY-hosted and third-party events, among other channels, to drive demand and measurable impact for the CEO-CFO buyer audiences.

Responsibilities include:

  • Lead a digital first, demand generation team to plan and execute end-to-end demand generation programs for CEO-CFO buyers, relying on a strong understanding of the sales funnel content strategy including thought leadership

  • Ensure campaigns are being developed aligned to business goals for key buyer personas

  • Create innovative multi-channel campaigns to drive MQLs and pipeline while closely monitoring conversion rates and optimizing campaigns at each stage of the funnel

  • Leverage marketing automation and lead management to streamline, automate and measure all marketing programs and workflows.

  • Work collaboratively with content strategy team to develop high impact assets and optimize SEO/SEM, ABM, social and PPC strategies

  • Collaborate with other service lines and sectors across the Americas to build integrated campaigns

  • Measure, analyze and report campaign performance

  • Oversee one or more direct reports including project management and reporting

  • Proactively engage appropriate BMC specialty groups to help complete program deliverables. This includes internal and external communications, video, thought leadership, branding, digital marketing, and more

  • Adhere to EY independence, procurement, branding, invoicing policies and guidelines

  • Ability to project manage complex programs and drive relationship building efforts

Skills and attributes for success

  • Adept at creating strategic, targeted and impactful go-to-market initiatives to commercialize services and solutions

  • Proven track record of accomplishments in multichannel marketing and ability to drive the build of engaging content behind strategic initiatives

  • Create measurable impact through providing exceptional client service, act as a trusted advisor and point of contact for project management

  • Ability to project manage complex programs and drive relationship building efforts at all levels, internally and externally

  • Manage relationships with external agencies, effectively articulating business needs and KPIs to brief and engage outside vendors

  • Demonstrated knowledge of digital marketing platforms (e.g., Marketo, Eloqua, Google Analytics/AdWords) to target buyers, benchmark campaigns and track ROI)

  • Ability to work autonomously when necessary in a virtual work environment, while leading a team that is geographically dispersed

What we look for in a candidate

  • Minimum of 10+ years of experience in marketing; experience marketing to CEO-CFO and tech buyers is preferred

  • Bachelor’s degree in Business, Marketing or related field, MBA desired

  • Strong business acumen, critical thinking and analytical thinking skills

  • Excellent written and verbal communication skills (including presentations) as well as listening, interpretation and influencing skills

  • Excellent project management skills, team building and interpersonal communication skills

  • Must be able to articulate complex subject matter in a straightforward, concise and easily digestible manner for broad audiences

  • Poise and confidence to professionally interact with various levels of leadership

* External Job Title

What we offer

We offer a competitive compensation package where you’ll be rewarded based on your performance and recognized for the value you bring to our business. In addition, our Total Rewards package includes medical and dental coverage, pension and 401(k) plans, and a wide range of paid time off options. Under our flexible vacation policy, you’ll decide how much vacation time you need based on your own personal circumstances. You’ll also be granted time off for designated EY Paid Holidays, Winter/Summer breaks, Personal/Family Care, and other leaves of absence when needed to support your physical, financial, and emotional well-being.

• Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next.

• Success as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.

• Transformative leadership: We’ll give you the insights, coaching and confidence to be the leader the world needs.

• Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs.

If you can demonstrate that you meet the criteria above, please contact us as soon as possible.

The exceptional EY experience. It’s yours to build.

EY | Building a better working world

EY exists to build a better working world, helping to create long-term value for clients, people and society and build trust in the capital markets.

Enabled by data and technology, diverse EY teams in over 150 countries provide trust through assurance and help clients grow, transform and operate.

Working across assurance, consulting, law, strategy, tax and transactions, EY teams ask better questions to find new answers for the complex issues facing our world today.

EY is an equal opportunity, affirmative action employer providing equal employment opportunities to applicants and employees without regard to race, color, religion, age, sex, sexual orientation, gender identity/expression, national origin, protected veteran status, disability status, or any other legally protected basis, in accordance with applicable law.