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PwC Global Brand Strategy Senior Manager in Albany, New York

Specialty/Competency: IFS - Internal Firm Services - Other

Industry/Sector: Not Applicable

Time Type: Full time

Travel Requirements: Up to 20%

A career in Sales and Marketing will provide you with the opportunity to focus on positioning a distinctive PwC brand in the marketplace and drive long term revenue growth for the Firm.

The Global Marketing Organization (GMO) creates relevance, distinctiveness and growth for the PwC brand and business. We work together with the global markets and territory marketing leaders to deliver the go-to-market priorities aligned to Platforms, and enable sales and marketing excellence across the network.

To really stand out and make us fit for the future in a constantly changing world, each and every one of us at PwC needs to be an authentic and inclusive leader, at all grades/levels and in all lines of service. To help us achieve this we have the PwC Professional; our global leadership development framework. It gives us a single set of expectations across our lines, geographies and career paths, and provides transparency on the skills we need as individuals to be successful and progress in our careers, now and in the future.

As a Senior Manager, you'll work as part of a team of problem solvers, helping to solve complex business issues from strategy to execution. PwC Professional skills and responsibilities for this management level include but are not limited to:

  • Take action to ensure everyone has a voice, inviting opinion from all.

  • Establish the root causes of issues and tackle them, rather than just the symptoms.

  • Initiate open and honest coaching conversations at all levels.

  • Move easily between big picture thinking and managing relevant detail.

  • Anticipate stakeholder needs, and develop and discuss potential solutions, even before the stakeholder realises they are required.

  • Develop specialised expertise in one or more areas.

  • Advise stakeholders on relevant technical issues for their business area.

  • Navigate the complexities of global teams and engagements.

  • Build trust with teams and stakeholders through open and honest conversation.

  • Uphold the firm's code of ethics and business conduct.

The role is part of the Brand & Creative Centre of Excellence that leads the development & implementation of external brand strategy, positioning & experience across the PwC network. The organization is also responsible for global brand governance, brand protection, brand training & the creative strategy of the brand. The team also leads development of brand positioning & messaging for priority marketing campaigns and for our Lines of Service, product & service naming and brand measurement.

Job Requirements and Preferences :

Basic Qualifications :

Minimum Degree Required :

High School Diploma

Minimum Years of Experience :

6 year(s)

Preferred Qualifications :

Degree Preferred :

Bachelor Degree

Preferred Knowledge/Skills :

Demonstrating industry leader level knowledge of and/or proven record of success in:

  • Building and managing relationships with other functions and the business, across a global network, including effectively managing a matrixed organization;

  • Developing and executing a data driven, integrated brand strategy that drives demand and increases brand equity;

  • Collaborating with subject matter specialists and leadership to manage all elements of a comprehensive brand strategy including brand architecture, brand positioning, messaging development, and naming that are relevant and compelling;

  • Positioning the PwC brand to drive shifts in positive disposition among clients and external audiences, and enhance how we deliver the PwC experience globally;

  • Leading key brand measurement initiatives including analyzing/interpreting this research, and applying learnings to drive marketing strategy;

  • Maintaining knowledge of branding trends and best practices and applying new thinking and innovation to programs;

  • Driving brand standards into all programs with key economic stakeholders and buyers for firm as well as internal stakeholders and their key programs;

  • Thinking strategically and translating, in both written and verbal communication approaches, complex concepts into easy to understand and compelling messages to develop specific brand strategy programs;

  • Utilizing creative writing and storytelling skills for to craft and deliver differentiated, engaging project/service positioning, brand messaging and appealing names;

  • Driving our brand and generating demand by deeply understanding client needs and communicating our capabilities with impact and differentiation;

  • Assisting with industry-setting practices and trends with brand strategy, preferably with experience in a seasoned brand strategy role with one of the leading global brand consultancies or for a global organization with complicated products and services;

  • Being an individual contributor in brand strategy and brand architecture projects;

  • Building and maintaining relationships with peers and leadership, including effectively managing through a matrixed organization and managing multiple, overlapping projects and driving timely and quality execution of our projects;

  • Participating in discussions with leadership, clients, and analysts to understand crucial skills to be taught and how best to embed the Firm experience;

  • Exhibiting agility to adapt to competing priorities, ambiguity in scope, and unexpected issues; and,

  • Executing independently with sound judgment and decision-making for high profile, top-tier initiatives.

At PwC, our work model includes three ways of working: virtual, in-person, and flex (a hybrid of in-person and virtual). Visit the following link to learn more: https://pwc.to/ways-we-work.

PwC does not intend to hire experienced or entry level job seekers who will need, now or in the future, PwC sponsorship through the H-1B lottery, except as set forth within the following policy: https://pwc.to/H-1B-Lottery-Policy.

All qualified applicants will receive consideration for employment at PwC without regard to race; creed; color; religion; national origin; sex; age; disability; sexual orientation; gender identity or expression; genetic predisposition or carrier status; veteran, marital, or citizenship status; or any other status protected by law. PwC is proud to be an affirmative action and equal opportunity employer.

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