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Verint Systems, Inc. Marketing Manager in Albany, New York

At Verint, we believe customer engagement is at the core of global brands. Our mission is to help organizations discover opportunities scarcely imagined by connecting work, data, and experiences enterprise wide. We hire innovators with the passion, creativity, and drive to answer constantly shifting market challenges and deliver impactful results for our customers. Our commitment to attracting and retaining a talented, diverse, and engaged team creates a collaborative environment that openly celebrates all cultures and affords personal and professional growth opportunities. Learn more at www.Verint.com.

Verint is currently seeking a fully bilingual Marketing Manager in Latin America. This is a key role on the Americas marketing team and will extend marketing efforts in Latin America with a focus on Mexico, Colombia, Peru, Chile, Argentina, and Brazil. Verint is seeking a revenue-centric marketer with seasoned skills in inbound and outbound marketing. Successful candidates will have a track record in developing, executing, and measuring the success of marketing demand generation campaigns and programs. This role works cross-functionally and coordinates with sales, product marketing, content, and operations teams. We're looking for a collaborative, data driven self-starter who has a passion for driving business results.

Principal Duties and Essential Responsibilities:

  • Develop and implement marketing plans, campaigns, and programs with a focus on driving brand awareness and demand for Verint solutions. Build strategies and marketing calendar that address the local context while delivering a consistent Verint brand experience.

  • Leverage multiple channels for campaigns including email, web, digital advertising, direct mail, PPC, SEO, webinars, live events, tradeshows, print advertising, intent, social and BDR outreach.

  • Work with channel partners in developing their marketing strategies and programs.

  • Partner across marketing, content, Go-to-Market, product marketing, sales, and design teams to create integrated engagement and nurture campaigns that engage accounts based on vertical, use-case and persona, etc.

  • Build campaign target lists by segmenting contacts and accounts based on market-driven trends.

  • Optimize requirements at different stages of the funnel and track growth levers (acquisition, adoption/activation, retention).

  • Communicate to sales and key stakeholders regarding programs, events, and campaign specific information.

  • Ensure timely deployment of initiatives and campaigns by managing stakeholders, budget, timelines, and processes.

  • Leverage marketing automation and lead management to streamline, automate, and measure all marketing tasks and workflows.

  • Ability to set measurable goals and evaluate campaign effectiveness.

    Minimum Requirements :

  • Bachelors degree in business, marketing or equivalent work experience,

  • Minimum 6 years of experience in B2B marketing/demand generation.

  • Insatiable curiosity and innate competitiveness - able to quickly understand the market and competitive landscape in several Latin American markets.

  • Fluent in English, Spanish and Portuguese.

  • Ability to communicate effectively over the phone with high level decision makers.

  • In-depth knowledge of CRM and marketing automation systems.

  • Strong project management skills. Self-motivated and extremely resourceful in driving projects forward.

  • Passion for demand, data driven marketing.

  • Computer proficiency with Microsoft Office Suite.

  • Ability to gain and apply knowledge of various software systems/programs including marketing, survey, and social media tools for various uses.

  • Ability to multi-task and meet critical deadlines.

  • Creative problem-solving skills.

  • Travel 10%

  • Successful completion of Verint background screening process including, but not limited to, employment verifications, criminal search, OFAC, and SS verification.

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