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Under Armour, Inc. Sr. Creative Lead - Retail in Albany, New York

Sr. Creative Lead - Retail

Date: Sep 28, 2022

Location: Remote, US

Company: Under Armour

Under Armour has one mission: to make you better. We have a commitment to innovation that lies at the heart of everything we do, not just for our athletes but also for our teammates. As a global organization, our teams around the world push boundaries and think beyond what is expected. Together our teammates are unified by our values and are grounded in our vision to inspire you with performance solutions you never knew you needed but can’t imagine living without.

Position Summary

This role will drive and govern creative excellence, innovation and consistency — enhancing UA’s retail consumer experience across our Brand House and Factory Stores. The Sr. Creative Lead - Retail will work closely with Channel Marketing and Strategy Teams to bring the retail journey to life — leveraging a consumer centric mindset. This role will develop creative strategies and guidelines, establish storytelling and visual systems, and design experiences through a brand-right, retail first lens. This role will provide scalable direction, ensure best practices, and collaborate on regional nuances and adaptation — establishing a premium, consistent global brand presentation. This role will work closely with multiple business stakeholders, cross-functional creative teams, in addition to operational and production partners to streamline creative development and ensure the retail brand experience executes successfully, with purpose. This role reports into the Sr. Creative Director – Global Omni-Channel.

The Sr. Creative Lead is a Creative Leader, Strategic Thinker, and a Proactive Cross-Functional Partner. This role has an established command for visual design and executional excellence. This role understands the impact of the retail experience in the Omni Journey and its impact on the business — this role connects the dots. This position can successfully work individually or within different team builds — consistently delivering elevated, disciplined work given an evolving brand and a demanding business. This role navigates challenges and leverages relationships to land solutions and solid recommendations with agility. An offensive partner, the Sr. Creative Lead is a forward thinker who drives improvement on all projects while simultaneously thinking big — developing best practices for overall success. Most importantly, this position delivers differentiated ideas tied to the business — maximizing the power this channel’s work has to inspire, communicate, and drive action.

Essential Duties & Responsibilities

  • Global Non-Seasonal concepts, development, and design – retail first executions

  • Global Seasonal concept, development, and design in collaboration with Category Teams – retail first executions

  • Regional Oversight

  • Cross Functional Team Collaboration

  • Global Production Team and Freelance Production Direction & Oversight

  • Agency Collaboration

Qualifications (Knowledge, Skills & Abilities)

  • Solid portfolio showing best in class solutions with a high level of design excellence

  • Passion for sports and retail

  • Command of the Adobe Creative Suite

  • Command of visual and written communication

  • Understanding of the Retail and E-Commerce relationship in order to build a consistent yet channel-nuanced experience

  • Highly organized with a mastery of communication hierarchies

  • Ability to navigate ambiguity and build relationships cross-functionally

  • Command of visual and graphic systems/structures: typography, design, photography, video

  • Ability to apply creative strategy and critical thinking to the retail space

  • Bonus: Working knowledge of Workfront, Keynote, Miro programs and platforms.

Education And / Or Experience

  • BFA or similar

  • 9+ years experience in a design led role with experience in retail and digital

  • Strong retail design experience a must, minimum 4 years

  • Expert visual storyteller who knows how to balance brand and commerce

Other Requirements

  • Location: This teammate must be in easy commuting distance to the Baltimore, MD area for fleet access and walk-through’s as needed ( 1-2x monthly).

  • Travel: 20%, as needed.


  • No relocation provided (remote)

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law. Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.

Learn more about Under Armour’s COVID-19 response and Teammate vaccination policies here .