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Townsquare Media ( formerly Cumulus Broadcasting) Senior Digital Sales Lead in Binghamton, New York

Townsquare Media is seeking a seasoned Sales Executive, with a true "hunter" mentality to bring our full suite of cross-platform Digital Media Solutions to market. This front line seller will be responsible for building out new revenue channels at the regional level to both agencies and direct clients. We're looking for a domain expert with proven success at selling Advanced Audience Targeting and Extended Reach Digital solutions as well as superior knowledge of new/emerging digital advertising technologies and techniques.

Core Responsibilities

+ Build out new revenue channels at Regional and Local Key Account levels

+ Create, implement, and execute on a Sales Territory/Account Plan to drive direct and agency sales efforts, with a focus on Advance Audience Targeting and Extended Reach Digital Solutions

+ Work independently from, and long-side, Local cross-platform Sellers in individual markets

+ Perform extensive needs assessments with prospects (acquisition), and existing customers (cross sell) to determine how TSQ Solutions offer the best results for your customers

+ Deliver compelling presentations that highlight the TSQ competitive advantages

+ Develop needs-based solution proposals

+ Identify, organize, and focus internal resources (pre-sales and post sales) that are required to affect close of new sales opportunities

+ Meet and Exceed Revenue Targets

+ Thrive in a business development role which includes prospecting within a defined geography as well as expanding ,thru cross-sell, existing client relationships

+ Be successful with cold calling, prospecting, and scheduling your own appointments as this is a front line seller role focused on Regional Agencies and Direct Clients

+ Research opportunities thoroughly and proactively, identifying an advertiser's needs while working with Client Services to propose efficient solutions

+ Expert level understanding of exchange platform and advanced audience targeting capabilities and their value proposition for customers to drive business unit growth and revenue

+ Establish strong relationships with advertising agency and client-direct personnel, including all decision-makers and key influencers from junior media planners to top management

+ Act as a digital media mentor and resource to our client base and general sales staff

+ Become a positive and influential presence in your region


+ Minimum 2 years experience as an individual contributor in a sales (hunter) role

+ Digital Sales background (i.e. mobile, video, display, social, email and paid search)

+ Proven experience selling Advanced Audience Targeting, Extended Reach, and Programmatic offerings

+ Consultative/Solutions selling experience vs. a single Product selling background

+ Proven track record in meeting/exceeding monthly, quarterly, and annual revenue goals

+ Consistent performer and responder to daily, weekly, and monthly Sales KPS's

+ Demonstrable experience at new market and revenue development

+ Previous Radio, Events, and Sponsorship sales experience a huge PLUS

+ Deep contacts with Regional Agencies and Direct Clients with a focus on Healthcare Services, Retail, Travel/Tourism, Automotive, Energy, and Government

+ Independent, Entrepreneurial, comfortable in a fast pace, early stage environment

+ Intellectual curiosity to surface insights and implications and use this knowledge to think creatively about how to advance TSQ Regional offerings

+ Exceptional communication skills with the ability to clearly articulate compelling value propositions for TSQ's Digital Solutions

+ Excellent verbal and written communication skills

+ Superior knowledge of new/emerging digital advertising technologies and techniques

+ Entrepreneurial spirit, a self-starte , who works with urgency and passion

+ Regional travel estimated to be 25-35 percent of the time

+ Bachelor's Degree or equivalent experience is required. Advanced degree a plus