Cannon Design Senior Digital Communications Specialist in Buffalo, New York
Senior Digital Communications Specialist CannonDesign is searching for a digital communications aficionado to develop and implement strategies that increase our digital engagement, enhance brand awareness and generate leads. You'll be a part of our ambitious communications team, contributing new ideas that improve our website ecosystem and strengthen our approaches to email marketing and digital campaigns. You'll step into a role that really matters. We're constantly pushing ourselves to elevate the ways we use data, storytelling and technology to drive greater impact. We're building a multifaceted approach to digital communications, and we need data-driven professionals (like you) to help us realize our growth goals and brand aspirations. You'll do this alongside some of the most strategic and creative thinkers in communications and marketing, supporting our firm in expanding our impact on society and the communities we serve. You'll join one of the most innovative design firms in the world. We're a design solutions firm that awakens opportunities for impact. Whether creating building solutions, strategic transformations, new experiences or new operational models, we help clients achieve mountain-sized ambitions. Our Living-Centered Design ethos inspires us to go bigger and do better-for people, businesses, society and the planet. Fast Company named us one of the 10 most innovative design firms in the world three times in the last five years. You'll belong. We're on a journey to build a workforce that's as diverse as the communities we serve. We're not shy about our beliefs, either. We're an anti-racist organization. We celebrate the LGBTQ+ community. We amplify the voices of women. We support working parents and caregivers. We follow inclusive hiring practices and provide equitable pay for all. This position can be filled remotely anywhere in the US. Here's what you'll do as our Senior Digital Communications Specialist: Website Ecosystem Manage CannonDesign's website ecosystem, which currently includes CannonDesign.com, ModularDesigncom and YazdaniStudio.com. This ecosystem could expand into the future. Grow organic keyword footprint by leveraging search best practices and introducing effective new tactics. Monitor and optimize user experience leveraging data, insights and best practices. Implement acquisition strategies aimed at increasing site traffic, visitor engagement and reducing bounce rates. Oversee ongoing website maintenance and as-needed improvements. Manage relationships with third-party developers. Email Marketing Implement CannonDesign's email marketing strategy using Hubspot. Oversee the firm's email marketing contact lists; segment and manage lists based on set criteria. Infuse testing and refinement into email strategies (i.e., A/B testing, multivariate testing, etc.) for continual improvement. Support larger communications teams in developing email automation campaigns and audience growth strategies. Manage analytics reporting related to email marketing focused on continual improvement. Build defined plans for different types of email marketing (i.e., virtual event invitations, client nurturing, thought leadership advancement and more). Digital Campaigns Manage our annual digital campaign strategy, which includes email, social media, virtual events and search marketing related to business growth areas. Partner with the larger communications team to identify high-quality content for each campaign. Identify opportunities to maximize campaign reach while staying within an established budget. Monitor and track campaign performance and optimize strategies based on results. Here's what you'll need: At least 8 years' experience in a similar role. Bachelor's degree in marketing, communications, digital media or a related field. Expert-level experience with Google Analytics, Google Ads and LinkedIn Ads. Experience with Hubspot or similar email marketing platforms. Experience managing a website CMS. Strong collaboration and communication skills. Proven record of growing online audiences and engagement. The ability to work independently and drive results with minimal guidance. Strong analytical/research skills. Strong time management and multitasking skills An obsession with data; experience building reports, dashboards and presentations that simplify data and offer opportunities for improvement/optimization. A voracious desire to learn and stay on top of new technologies, platforms and digital communications approaches. Here's some extras that would be nice: Experience with Meta and LinkedIn Ad Manager. Experience managing third-party vendors. General coding skills --- Everyone joins CannonDesign for a reason. Sometimes it's because of the responsibilities that come with a job. But it's most often because they can see we've built something special. A firm that embraces disruption. Invests in wild ideas. Takes care of its own. And has an endless supply of heart. The only thing missing is you. Join us and let's create the future you want. As a Federal Contractor, CannonDesign is required to comply with President Biden's Executive Order 14042. Therefore, as a condition of employment, all employees must provide proof of receipt of a full COVID-19 vaccination unless qualified for a valid medical or religious accommodation. The salary range for this position is $80,000 to $100,000 annually. This salary range is the range we believe is the anticipated range of possible base compensation at the timing of the posting. We may ultimately pay more or less than the anticipated salary range for the position. Employees may be eligible for discretionary bonuses. We offer a full benefit package including medical, dental and vision coverage and flexible spending account options and voluntary insurances. We have paid time off, flex-time summer hours, remote work options and a 401k plan and employee perk programs. For a general overview of our benefits, please visit our careers page at . Actual compensation may vary from posting based on geographic location, work experience, education and/or skill level. ABOUT WORKING HERE We are relentless in our pursuit of client adoration (not simply satisfaction). Consistent delivery of the best service is what we are about. We are committed to ensuring our practice is equitable for all employees, representative of the communities around us - and focused on the future of design. We advocate for equity, diversity, and inclusion efforts through the leadership of our DEI Council, Employee Resource Groups and other community advocacy initiatives. We're about communication and transparency here. If you want to talk to someone about an idea you have, or a challenge that needs addressing, we're ready for you. For a general overview of our benefits, please visit our careers page at Please note that candidates can only apply to our positions on our company Careers site. It's not uncommon for scammers to create positions that look legitimate on other sites; never enter your information or apply for CannonDesign positions on any platform. Should an issue arise that you feel we should be aware of, please contact us. Please provide your resume and portfolio when applying. As a condition of employment, all employees are expected to complete mandatory training, including compliance training, within required timeframes and adhere to our internal policies and our Code of Conduct. CannonDesign recognizes the value of diversity in our workforce. We are committed to equal opportunity. We consider all qualified employment applicants without regard to race, religion, color, gender, age, national origin, sexual orientation, gender identity, partnership status, protected veteran status, disability, or any other status protected by federal, state, or local law. Individuals who hold legal work authorization applicable to employment at CannonDesign in the United States will be considered without regard to citizenship/alienage.