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St. Lawrence University Assistant Athletic Director of Communications & Marketing in Canton, New York

Position Information

Position Title Assistant Athletic Director of Communications & Marketing

FLSA Exempt

Primary Responsibilities

St. Lawrence University invites applications for an Assistant Athletic Director of Communications & Marketing. This is a full time, 12-month position.

Primary Duties/Responsibilities:

  • Serve as the primary media contact for athletics, including proactively nurturing relationships with media as well as responding to media inquiries in a timely manner

  • Direct the daily operations and media activities for varsity sports

  • Supervise and delegate workload responsibilities to two assistant FTE’s

  • Plan, develop, execute and assess the Sheldon Athletic Hall of Fame ceremony

  • Serve as the master of ceremonies for various athletic functions throughout the year (Hall of Fame, senior student-athlete banquet, student-athlete faculty/staff luncheon, etc.)

  • Advise coaches and staff on communications with the media, including prep for interviews

  • Write press releases and profiles of student-athletes, coaches, and teams

  • Coordinate media operations for hosted tournaments

  • Oversee all publication timelines, production (including design execution according to University brand guidelines), and printing

  • Attend and cover home games for assigned sports including managing statistical records

  • Post game recaps and notes in accordance with University Communications style

  • Oversee live streaming, social media and webcast coverage

  • Produce and/or edit appropriate audio and video content using programs such as Adobe Premiere, Movabi, etc.

  • Coordinate individual player, team, staff and social media photo shoots; collaborate with Director of Visual and Creative Strategy to schedule game-day and hockey individual photos

  • Coordinate athletics marketing and assist associate director of athletics with athletics sponsorships

  • Create agenda items for monthly University Communications/Athletics meetings

    Minimum Qualifications

  • Bachelor’s degree (Masters preferred) in Journalism, Sports Marketing, or related field

  • Minimum of five years’ experience in Sports Information, experience in higher education setting preferred

  • Ability to supervise, delegate and effectively provide direction to sports information staff

  • Ability to effectively communicate with local, regional, and national media

  • Excellent verbal and written communication skills

  • Attention to detail including the ability to detect grammatical and spelling errors

  • Ability to multi-task in a fast-paced work environment

  • Aptitude for collaborating with others, establish and maintain positive working relationships with staff, coaches, and campus colleagues

  • Passion for college sports

  • Familiarity with NCAA and conference regulations (Liberty League, ECAC )

  • Proficient use of all technology related to the sports information industry

  • Proficiency in NCAA Live Stats, Stat Crew software, Adobe Creative Suite products including, but not limited to, In Design and Photoshop, and Microsoft Office products such as Word, Excel, Power Point and social media

  • Ability to work evenings and weekends on a regular basis based on game schedules and travel as required

  • Valid driver’s license and ability to meet the University’s requirement to operate a University vehicle.

    Preferred Qualifications

    Status (FT, PT, Seasonal, Temp) Full-time (12 months)

    Posting Detail Information

    Posting Number ST00924

    Desired Start Date

    Open Date (to accept applications)

    Close Date (date applications will not be considered)

    Open Until Filled Yes

    Special Instructions to Applicant

Interested and qualified applicants please complete the online application form and upload required documents in the “applicant documents” section of the form.

Review of applications will begin immediately and continue until the position is filled. Questions about the position may be directed to Fran Grembowicz, Associate Athletic Director at

All offers of employment are contingent upon the finalist successfully passing a background (including criminal records) check.

Supplemental Questions

Required fields are indicated with an asterisk (*).

    • Do you have a bachelor's degree or higher?
  • Yes

  • No

    • Do you have a minimum of five (5) years actual on the job work experience?
  • Yes

  • No

    Applicant Documents

    Required Documents

  • Cover Letter/Letter of Application

  • Resume

  • Writing Sample

  • Diversity Statement (a brief statement about your approach or ideas for promoting diversity and inclusion)

  • Contact Information for 3 Professional References

    Optional Documents