Job Information
St. Lawrence University Assistant Director of Marketing and Content Strategy in Canton, New York
Position Information
Position Title Assistant Director of Marketing and Content Strategy
FLSA Exempt
Primary Responsibilities
Reporting to the Associate Director of Marketing and Content Strategy, this position will be one of St. Lawrence’s lead creative communicators and storytellers responsible for advancing the national visibility of the University in the marketplace. The position will be responsible for managing the University’s social media channels and developing compelling written and visual content for a variety of audiences. The person will be a creative and strategic thinker who can amplify the impact of the content they are creating by shaping it for the right channels to drive engagement, and is eager to find new, strategic ways to build community and increase brand awareness in digital spaces.
Hybrid Work Statement
This position is based on our campus in Canton, N.Y., and is eligible for a hybrid work schedule with some work-from-home flexibility.
Duties/Responsibilities:
Oversee and execute the day-to-day social media responsibilities of St. Lawrence University’s primary social media accounts, including: crafting and posting compelling content for all users; maintaining a social media content calendar; monitoring and responding to comments and interactions, and sharing incoming messages with essential colleagues.
Create original written and visual content—including copywriting, photography and video-that aligns with St. Lawrence’s content strategy to be used across the University’s social media channels, website, and other digital platforms as needed
Design and implement short- and long-term organic and paid social media campaigns; analyze, review, and report on effectiveness of campaigns in an effort to maximize results; regularly report on insights gained from social media monitoring and listening
Lead the University’s efforts in monitoring and evaluating new digital tools and emerging technologies to help inform University Communications’ content strategy and expand the University’s brand
Guide University departments on their social media strategies to ensure they follow best practices and that their presence aligns with the University’s brand and messaging platforms
Readily adopt and seek out content that amplifies the unique personality of St. Lawrence University and its engaged community of students, alumni, faculty and staff.
Write and edit content for University digital and print publications as needed
Perform other duties as assigned.
*Due to the nature of social media management and crisis communications, this position will require some work outside of regular business hours (Monday-Friday, 8 a.m.-5 p.m.).
Minimum Qualifications
Bachelor’s degree; English, communications, journalism, marketing, history, or other writing-intensive field is preferred
1-3 years of related work experience, including professional internships.
Professional experience in social media storytelling, engagement and monitoring on Instagram, Facebook, Twitter, LinkedIn and emerging platforms, and in implementing institutional best practices and guidelines for departments throughout campus
Some experience in multimedia asset creation and editing that includes photo and video as demonstrated. Experience with DSLR camera equipment a plus but not required
Excellent writing, grammar, and copyediting skills, with specific interest and experience in writing for social media using relevant conventions and voice.
Proven skills in creativity, analysis, and problem-solving, and the ability to evaluate, synthesize, and incorporate ideas and feedback from multiple stakeholders; ability to synthesize complex ideas and concepts into compelling writing
Familiarity with brand marketing concepts
Ability to work independently, as well as an appreciation for working within a highly collaborative team
Possess the cross-cultural abilities to build relationships and work effectively with diverse groups of students, colleagues, and community members
Preferred Qualifications
Familiarity with higher education or nonprofit work that includes managing digital communities
Salary $58,459 annual salary.
Status (FT, PT, Seasonal, Temp) Full-time (12 months)
Posting Detail Information
Posting Number ST01158
Desired Start Date
Open Date (to accept applications)
Close Date (date applications will not be considered)
Open Until Filled
Special Instructions to Applicant
Interested and qualified candidates should complete the online application form and upload the required documents in the “Applicant Documents” section of the application.
Review of applications will begin immediately and continue until the position is filled. Questions about the position may be directed to Kim Asch, Executive Director of Strategic Communications and Marketing, kasch@stlawu.edu.
All offers are contingent upon successful completion of a background (including criminal records) check.
Supplemental Questions
Required fields are indicated with an asterisk (*).
Applicant Documents
Required Documents
Cover Letter/Letter of Application
Resume
Diversity Statement (a brief statement about your approach or ideas for promoting diversity and inclusion)
Writing Sample
Portfolio of Creative Work
Contact Information for 3 Professional References
Optional Documents