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St. Lawrence University Assistant Director of Marketing, Assessment & Technology in Canton, New York

Position Title Assistant Director of Marketing, Assessment & Technology

FLSA Exempt

Primary Responsibilities

St. Lawrence University invites applications for an Assistant Director of Marketing, Assessment & Technology position.


The Assistant Director of Marketing, Assessment & Technology with the Center for Career Excellence reports to the Director, and works with Career Excellence colleagues and key University partners to implement a multifaceted marketing strategy to engage all students with the Center’s programs, resources, and initiatives. The Assistant Director develops and manages an evaluation and assessment plan to measure the impact these programs, resources, and initiatives have on students’ career readiness, preparation, and outcomes. The Assistant Director conducts research on new technology-based career resources, assists in the implementation of new software platforms, and helps train staff and students in the use of the resources and platforms.


-Coordinate marketing campaigns to engage students through social media, email, text, and print with the Center for Career Excellence, its programs and events.

-Create innovative outreach to promote small and large-scale programming, career classes, and other new initiatives.

-Supervise Social Media Student Intern; oversee projects and postings; provide guidance and mentoring.

-Promote graduate programs, jobs, and internships to students and

faculty; increase recognition of employers, graduate schools, and service organizations.

-Compile and send weekly email to students highlighting career tips/strategies, programs/events, jobs/internships.

-Assist Office Manager with website maintenance to keep Center’s webpages consistently updated and error-free.


-Develop and administer a comprehensive evaluation, survey, and assessment process for all Career Excellence programming, events, and appointments.

-Create, distribute, and track completion of evaluations and surveys.

-Analyze and assess data to determine impact of new career initiatives, programs, and events on students’ career readiness and preparation to help determine future programming.

-Create student pop-up surveys to gain feedback on new programming ideas.

-Assist Director in compiling and analyzing data for internal and external reporting.

-Leverage data to support targeted messages to students, employers, faculty, staff.


• Train student interns and new staff on Center’s various online platforms; develop “best practice” tip sheet for each platform.

• Research and compare new technologies and share information with Director and colleagues; contribute to discussions regarding contract renewals and future needs.

• Assist in implementation of new technology platforms; work with Director, campus partners, and vendors on implementation needs and testing.


-Work directly with Career Excellence colleagues, Institutional Research, campus partners, students, faculty, staff.

-Assist with special events as needed. Such events may include Orientation, Admissions Visit Days, Board of Trustee Weekends, Alumni Executive Council Weekends, Family Weekend, Homecoming Weekend, Reunion Weekend.

-Attend Laurentian Events as requested.

Other duties as assigned or requested to meet departmental goals and objectives.


-Actively seek out resources and information to stay up-to-date on industry best practices, career assessment, changes in career development, diversity & inclusion, employer hiring trends, and your specific job responsibilities.

-Participate in professional development opportunities and webinars with our member associations; make use of online resources, e.g. National Association of Colleges & Employers website.

Minimum Qualifications

Bachelor’s degree in a liberal arts discipline, business, or related field required; 2 years of work experience required within a higher education or business setting; preferably related to marketing and/or assessment, data analysis.

-Demonstrated commitment to diversity and inclusion.

-Ability to develop innovative marketing strategies and creative social media campaigns.

-Experience with survey tools and understanding of assessment practices.

-Ability to perform data analysis, manipulate Excel spreadsheets, and use data to tell a compelling story.

-Demonstrated competency with technology platforms; ability to train others.

-Ability to organize and prioritize multiple tasks and meet deadlines.

-Excellent written and oral communication skills; strong proof reading skills.

-Proficiency with Microsoft Office, including Outlook, Excel, Word, PowerPoint; Zoom; Social Media Platforms.

-Ability to work non-standards hours, including some nights and weekends.

Preferred Qualifications

Master’s degree in business, higher education administration, college student personnel, or related field preferred.

-Experience working with students from diverse backgrounds strongly preferred.

-Familiarity with Handshake, Qualtrics and/or other survey tools is strongly preferred.

-Understanding of best practices in career development and employer trends.

Status (FT, PT, Seasonal, Temp) Full-time (12 months)

Posting Number ST00743

Desired Start Date 05/17/2021

Open Date (to accept applications)

Close Date (date applications will not be considered)

Open Until Filled Yes

Special Instructions to Applicant

Qualified applicants should complete the online application form and upload required documents in the “applicant documents” section of the form.

Applications should be submitted by April 21, 2021. Applications submitted after this date will be reviewed as needed. Questions about the position may be directed to Jillian McKernan-Walley, Director of Center for Career Excellence at

All offers of employment are contingent upon successful completion of a background (including criminal records) check.

Supplemental Questions

Required fields are indicated with an asterisk (*).

    • Do you have professional experience using social media tools?
  • Yes

  • No

    • Did you engage in career services activities as part of your undergraduate experience?
  • Yes

  • No

    Applicant Documents

    Required Documents

  • Cover Letter/Letter of Application

  • Resume

  • Diversity Statement (a brief statement about your approach or ideas for promoting diversity and inclusion)

  • A List of 3 Professional References

    Optional Documents