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Job Information

St. Lawrence University Assistant Director of Strategic Communications in Canton, New York

Position Information

Position Title Assistant Director of Strategic Communications

FLSA Exempt

Primary Responsibilities

Reporting to the Executive Director of Strategic Communications and Marketing, the Assistant Director will be one of St. Lawrence’s lead creative storytellers responsible for advancing the national visibility of the University in the marketplace. The position will be responsible for developing compelling and motivating written and photo content. The person will also implement news and content strategies with a priority on enhancing institutional reputation.

Hybrid Work Statement

This position is based on our campus in Canton, N.Y., and is eligible for a hybrid work schedule with some work-from-home flexibility within University guidelines.


  • Research, write, photograph and edit interesting and inclusive content that strengthens St. Lawrence’s brand messages and aligns the University’s personality with what prospective students and families need to know about St. Lawrence

  • Maintain the University’s events calendar and send public notices to local and regional media

  • Assist with curating content from across campus for regular distribution to internal and external audiences

  • Assist with proactive strategic media relations and earned media placements

  • Design and execute an institutional strategy for sharing student accomplishments with their hometown newspapers and websites

  • Serve as the department’s liaison for Athletics and Recreation, as well as several other University departments, to ensure stories about faculty, staff, students, and alumni from all academic and co-curricular programs are being considered and shared

  • Helps to maintain and operationalizes the University Crisis Communications Plan as part of the broader Emergency Preparedness Plan and serves as part of the crisis communications team.

  • Occasionally serves as University spokesperson when needed

  • Collaborate with Communications colleagues and campus partners to take projects from concept to completion on time

  • Assist the Marketing and Content Strategy team with social media content creation and monitoring as needed

  • Assist the Marketing and Content Strategy team with external marketing campaigns that align with divisional goals and objectives as needed

  • Perform other duties as assigned

    Minimum Qualifications

  • Bachelor’s degree

  • 1-3 years of related work experience, including relevant professional internship experience.

  • Excellent writing, grammar, and editing skills, including experience with and knowledge of feature writing, writing for marketing purposes and writing for print and/or digital mediums

  • Proven skills in creativity, analysis, and problem solving, and the ability to evaluate, synthesize, and incorporate ideas and feedback from multiple stakeholders; ability to synthesize complex ideas and concepts into compelling writing

  • Ability to work independently as well as within a team to meet deadlines

  • Possess the cross-cultural abilities to build relationships and work effectively with diverse groups of students, colleagues, and community members

    Preferred Qualifications

  • A bachelor’s degree or advanced degree in English, communications, journalism, marketing, history, or other writing-intensive field

  • Experience in multimedia asset creation and editing that includes photo and video as demonstrated in a digital portfolio. Experience with DSLR camera equipment a plus but not required

  • Familiarity with higher education or a nonprofit setting

    Salary $58,459 annual salary.

    Status (FT, PT, Seasonal, Temp) Full-time (12 months)

    Posting Detail Information

    Posting Number ST01223

    Desired Start Date

    Open Date (to accept applications)

    Close Date (date applications will not be considered)

    Open Until Filled Yes

    Special Instructions to Applicant

Interested and qualified candidates please complete the online application form and include contact information for at least three professional references. In addition, upload the required documents in the “Applicant Documents” section of the application.

Review of applications will begin immediately and continue until the position is filled. Questions about the position may be directed to Kim Asch, Executive Director of Strategic Communications and Marketing,

All offers are contingent upon successful completion of a background (including criminal records) check.

Supplemental Questions

Required fields are indicated with an asterisk (*).

Applicant Documents

Required Documents

  • Cover Letter/Letter of Application

  • Resume

  • Diversity Statement (a brief statement about your approach or ideas for promoting diversity and inclusion)

  • Writing Sample

  • Portfolio of Creative Work

    Optional Documents