D'Addario & Company, Inc. Fretted Strings Product Specialist in Farmingdale, New York
The Product Specialist is a central resource for product-specific expertise and business support throughout the product life cycle. The position reports to the Product Manager and is generally responsible for data analysis, market research, product development, product information management, consumer and trade marketing, sales training and support. This is a cross-functional role with a high degree of interaction among product management, marketing, sales, engineering and operations functions.
Collect and analyze data in support of business planning and decision-making. Typical activities include budget preparation and monitoring, price, cost, and margin analysis, portfolio performance analysis, market size and market share tracking/reporting.
Support product development efforts, including qualitative and quantitative market research, competitive analysis, product concept generation, Alpha and Beta testing, and other forms of product validation.
Complete item setups, prepare digital content, assemble global launch materials, and ensure integrity of product data over the course of the product life cycle.
Provide input to product positioning documents and project plans.
In partnership with the marketing communications team, create and maintain essential marketing assets, including packaging, printed materials, video and other social media content, photography, advertisements, training presentations, product data sheets, and press releases.
Support artist relations, educator relations, social marketing, customer loyalty and product recycling programs as needed.
Attend trade shows and other customer-facing events. Prepare event displays and messaging, coordinate retail partner involvement, interact with end users, support product sales, complete event reports, and ensure follow up on sales leads and other action items.
Support business-to-business (B2B) initiatives including product training and global sales enablement, sales promotions, exclusive and seasonal product offers, joint marketing executions, eCommerce content creation, and POP design and implementation. Support key account activities as necessary.
Facilitate the efficient flow of information and clear, inclusive communications between key departments (product management, engineering, operations, marketing, sales, finance, etc.).
Bachelor’s degree in business, marketing, music business or music education
Competent Musician, plays a fretted instrument, able to communicate fluently with performers, educators, instrument builders, and other music industry professionals
3+ years of product development, marketing, or general business experience
Music industry, music retail or music education experience a plus
Fluency in Microsoft Office products (Excel, Word, PowerPoint)
Strong verbal and written Communication Skills, confident interpersonal skills
Follows a Market-driven Approach when gaining market insights and guiding product development
Demonstrates potential to master various Information Technologies in use at D’Addario:
Sales Analytics and Reporting
Product Data Management
Enterprise Resource Planning
Team player with ability to manage timelines with a sense of urgency and commitment to achieve business objectives
Formal Project Management skill set is a plus
External Company Name: D'Addario
External Company URL: http://www.daddario.com
Street: 595 Smith Street