W.W. Norton & Company, Inc. Marketing Research and Strategy Manager, Psychology and Philosophy in Flexible Throughout the US, New York
W. W. Norton & Company is seeking a Marketing Research and Strategy Manager to join its College department. The Marketing Research and Strategy Manager is primarily responsible for developing, implementing, and executing strategic marketing plans for books and media in their disciplines. The person will work closely with their Sales and Market Development Specialist counterparts, as well as their fellow colleagues in Marketing Research and Strategy Manager roles. This is a highly collaborative group and a position that requires a person who thrives when working on a team but who is also a self-starter who takes initiative and full ownership over their projects. An ideal candidate will be an excellent writer and collaborator, highly creative, analytical, and organized. They should be able to juggle multiple priorities, meet deadlines, turn ideas into action, and regularly assess the efficacy of their campaigns. This position reports directly to the Director of Marketing Research, Advertising, and Strategy.
Essential Job Responsibilities Include:
Develop creative prepublication marketing campaigns, track all reviewers and prospects using Pardot campaigns, and revise messaging as needed
Use Pardot and Salesforce extensively to capture and engage and nurture leads, track campaign results, and monitor the sales pipeline.
Create content and host events for lead generation, including workshops with authors, webinars with Norton employees, workshops with faculty advocates, and blog posts
Visit campuses clustered around academic conferences and meet with professors to do pre-publication research (Total required travel: 2 company sales conferences, discipline academic conferences, and 10-15 additional days on campus for market development activities)
Attend academic conferences and organize events to drive booth traffic and increase engagement with instructors
Conduct in-depth research for target lists for books in the market development phase
Collaborate with discipline editors to write the Field Notebook Sheet Copy
Design and administer surveys for market development and front list books and media
Read and respond to Action Plans in Salesforce, providing content- and competition-focused guidance
Own the August sales conference presentation and take responsibility for the outline, the presentation materials, and all logistics
Design and execute comprehensive email marketing strategies, including writing email copy for advertising and direct marketing emails, project managing emails in Pardot, designing emails when necessary, and implementing changes to the plan throughout the year
Engage with instructors using direct marketing techniques and enter information in Salesforce accordingly
Routinely analyze usage of print and digital products, both Norton’s and competitors’, to present findings to book teams and Norton management
Research and propose digital pricing for front list books and media
Work with advertising team on all advertising-related projects (print pieces, online ads, videos, website copy, etc.)
Attend book team meetings
Participate in marketing committee/prelaunch meetings and help to prepare the memos
Help create any remaining sales tools determined by the group to be necessary during the course of the sales year
Track ROI of marketing activities and regularly analyze efficacy of campaigns, making adjustments when appropriate
Develop and execute a social media strategy for discipline
3 years of proven experience in marketing or higher education publishing sales preferred
Must be highly disciplined and self-motivated
Must be collaborative and enjoy working on a team
Must have the ability to analyze results and assess efficacy of marketing activities.
Must have the ability to multi-task and effectively prioritize
Must have superior verbal and written communications
Must be organized, responsive, and detail-oriented, making sure that all aspects of daily activities are handled with accuracy and minimal mistakes
While travel is light, candidates must be willing and able to travel several times per year throughout the United States and Canada. Travel includes attending academic conferences, meetings with instructors on college campuses, marketing meetings at Norton’s headquarters in New York, and Norton sales conferences twice per year
Must be able to work full business hours
Must be able to adjust as necessary as there may be variation in the disciplines that Marketing Research and Strategy Managers work on each year
Employment eligibility to work with W. W. Norton & Company in the U.S. is required
About Norton:W. W. Norton & Company is the oldest and largest publishing house owned wholly by its employees. W. W. Norton & Company strives to carry out the imperative of its founder to "publish books not for a single season, but for the years." In college publishing, that imperative applies not only to books, but also to an ever-growing list of essential print and digital resources that support teaching and learning. For more information about the Company, visit us online at: http://www.wwnorton.com.
Keyword: Marketing Research and Strategy Manager, Psychology and Philosophy
From: W.W. Norton & Company, Inc.