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State University of New York at Geneseo Executive Director for Enrollment Management in Geneseo, New York

Geneseo, State University of New York

Executive Director for Enrollment Management

Position Number: S191

Position Summary:

The Executive Director for Enrollment Management is responsible for all aspects of SUNY Geneseo undergraduate student recruitment and admissions programs and represents the college to all constituents seeking information about the admission process. The Director is also engaged in program development designed to broaden Geneseo's reach, which includes programs focused on diversity and inclusion. As a member of the senior enrollment management team, the Director must exercise considerable independent judgment to devise new approaches, solve complex and difficult problems, and challenge the status quo. Through a data-driven approach, the Director develops and implements department-wide office priorities, protocols for counseling, project, and support staff, and recommending changes in policy affecting file review.

Work collaboratively with the Enrollment Management Leadership Team, which includes financial aid, graduate, transfer, and international student services on the development of the enrollment management plan.

Manages and directs long term goals for the annual application review calendar and facilitates and conducts annual application review training for admissions staff.

Works closely with the Vice President for Enrollment and the Financial Aid Director on leveraging financial resources to optimize Geneseo's financial aid awarding and packaging.

Oversee the admissions recruitment and outreach strategy and coordinate all direct outreach activities to school counselors, community-based organizations, prospective students and their parents and other stakeholders.

Lead collaborative efforts with marketing and communications, along with operations and data management, to support all programs through communication and development of print and web marketing materials, website content, and external prospective student lead generation source management.

Hires, trains, guides, and conducts performance reviews for admissions staff; may also make promotion recommendations.

Collaborates with campus partners, including faculty and the Provosts office and campus leaders on developing new and innovative enrollment initiatives (such as pre-college summer programs, alumni volunteer programs, combined degree-programs, etc.) designed to attract, enroll, and retain a diverse and talented student body.

Lead efforts focused on enhancing the customer service experience for prospective students and their parents, including campus visitation programs and yield programming for admitted students and their families.

Required Qualifications

The successful candidate must have a Bachelor’s degree and a minimum of 8 years’ experience in higher education enrollment management/admissions or progressive responsibilities in enrollment that demonstrate a clear understanding of enrollment and admissions practices, along with new program development. This individual should be inclusive, results-driven, forward-thinking, and possess a clear strategic vision for how Geneseo will address and position the College in preparation for the emerging national demographic and socioeconomic trends. The candidate must demonstrate superior communication skills and judgment as well as management and leadership skills and able to build successful inter-organizational relationships through effective leadership. Collaboration and consensus building throughout campus that is comprehensive and student-centered is a must, along with a commitment to the college values of diversity and inclusivity.

Preferred Qualifications

Master’s degree. The successful candidate should be energetic and demonstrate initiative, creativity, and have the ability to work well independently and in a team. This position will be supervised by Vice President for Enrollment Services. The successful candidate should be highly independent, directed through goals, performance program and admissions data, collaboration, must possess strong qualitative and quantitative analytical skills, data-driven, and have demonstrated leadership ability. Knowledge of student information system (preferably Banner) and customer relationship database (CRM ) is preferred. Knowledge and understanding of Financial Aid practices is also preferred.

Job Duties/Responsibilities

Closing Date: 4/16/2020

Open Until Filled: No

For full application instructions and position description, visit:

About SUNY Geneseo

SUNY Geneseo is highly selective and is consistently rated among the top public universities in the north by U.S. News & World Report. Located in the national historic landmark village of Geneseo, the residential campus overlooks the picturesque Genesee Valley, just 30 miles south of the major metropolitan area of Rochester and 70 miles east of Buffalo. SUNY Geneseo is a member of the Council of Public Liberal Arts Colleges, a national alliance of leading liberal arts colleges in the public sector.

Equal Employment Opportunity/Affirmative Action Employer

SUNY Geneseo is committed to fostering a diverse community of outstanding students, faculty, staff, and administration. We recruit, hire, train, and promote persons in all positions and ensure that all other personnel actions are conducted without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identity and/or expression, age, veteran status, disability, genetic information, or any other protected characteristic.
Applicants, students, employees, and other members of the College community (including vendors, visitors, and guests) are protected from illegal forms of harassment or retaliation based upon a protected characteristic.
To request accommodation or assistance for job related duties or the employment application process, please contact the Office of Diversity and Equity at (585)245-5020 or email

Background Investigation Statement

All applicants are subject to drug and criminal background checks. See our full Background Investigation Statement at

Clery Statement

Applicants interested in positions may access the Annual Security Report(ASR) for the College at The ASR contains information on campus security policies and certain campus crime statistics. Crime statistics are reported in accordance with the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act. Applicants may request a hard copy of the ASR by contacting the SUNY Geneseo University Police Department at 585-245-5651.

NY State Executive Order 161

Pursuant to Executive Order 161, no State entity, as defined by the Executive Order, is permitted to ask, or mandate, in any form, that an applicant for employment provide his or her current compensation, or any prior compensation history, until such time as the applicant is extended a conditional offer of employment with compensation. If such information has been requested from you before such time, please contact the Governor’s Office of Employee Relations at (518) 474-6988 or via email at

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