Hobart and William Smith Colleges Assistant/ Associate Director of Annual Giving in Geneva, New York
The Assistant/ Associate Director position is primarily responsible for planning, directing, and implementing a successful reunion campaign effort to raise unrestricted support and associated class giving from undergraduates within a particular reunion cycle. The person in this position must have superb management skills to strengthen volunteer engagement in fundraising, dollars raised, and alum participation rates throughout the upcoming campaign.
The position also works closely with the Leadership Giving Program, Advancement Services, and the Stewardship Office to leverage affinity partnerships and integrate reunion campaign activity into fundraising efforts. The position collaborates closely with the Office of Alumni/Alumnae Relations on many projects, including identifying new volunteer leadership, increasing the diversity of the volunteer base, especially among younger alums and ensuring the success of reunion-class fundraising efforts.
The successful candidate will be a proven fundraiser with demonstrated ability in fundraising, and volunteer management, marketing, communications, and leadership of volunteer groups focused on fundraising.
Program Management and Oversight (40%)
Create, implement, and evaluate a comprehensive, multi-year plan for reunion campaigns to increase donors and dollars supporting the Annual Fund and strengthening alum participation.
Develop, implement, and evaluate specific strategies to increase donor retention, upgrades, and acquisition through reunion campaigns without impacting out-year philanthropy.
Set measurable goals and objectives for the Reunion Campaign Program, including reunion giving for recent graduates. This includes evaluation of class giving patterns and establishment of goals using a donor-based feasibility model; input on direct mail and event components of campaign efforts; identification, recruitment, training, and support of campaign volunteers; analysis and evaluation of various campaign efforts; stewardship; and reporting to class campaign leadership. Monitor the progress staff, and volunteers are making toward these goals and ensure they are reached.
Provide a rigorous, systematic review and analysis of all reunion campaign activities to find ways to do things more effectively and efficiently. Develop appropriate elements and formats for regular, routine reporting on reunion campaign performance for various internal and external constituencies. Provide effective reporting and analysis to volunteers, supervisor and colleagues for use in management decision-making.
Work effectively and collaboratively with gift officers to develop goals, objectives, and strategies from their portfolios to maximize the reunion campaign’s opportunities. Involve the team in strategic discussions for leveraging the reunion campaign effort to qualify and cultivate higher-level prospects.
Volunteer Management (40%)
Each class cycle, evaluate, plan, coordinate, and implement the appropriate volunteer strategy for each reunion class campaign from the 5th to the 50th reunion, and explore the feasibility for any reunion classes from the 55th onward.
Serve as the point person for all volunteer-supported reunion campaigns. This includes identification, recruitment, training, and support of campaign volunteers; ensuring the updating of database information to track and report on volunteer efforts and success monthly.
Partner with gift officers to set goals, identify volunteers, maintain solicitation status, and adjust strategies for high-level reunion donors.
Manage the partnerships between Annual Giving and Alumni Relations as they relate to reunion volunteer engagement and campaign communication with class volunteers.
As part of volunteer development, identify opportunities for new generations of volunteers who can take on leadership roles and serve as solicitors for future fundraising efforts based on successful work through reunion campaigns.
Personal Solicitations (20%)
- Personally, solicit a pool of select annual giving prospects, with an emphasis on young alum, affinity giving and reunion year donors not able to be assigned to volunteer committees or where volunteers did not complete assignments. Set annual activity goals based on reviewing the gift table and the number of individuals who are appropriate for solicitation. Document information in the database to ensure proper recording and tracking of results.
This is a full-time, 12-month, benefits-eligible administrative position. Normal campus office hours of work are 8:30 a.m. to 5:00 p.m. during the academic year with a possible shortened workweek during the scheduled summer hours. This position description is not all-inclusive; as other tasks or responsibilities may be assigned. Salary range $55,341 - $68,781.
Qualified candidates will have 3 to 5 years of experience working in higher education, sales, marketing, or similar area and have at least a Bachelor’s Degree in a related field.
The employee must work with limited supervision and is required to represent the Colleges professionally, take initiative, and exude confidence and creativity.
The Associate Director must be trusted with highly sensitive and confidential donor information.
The successful candidate must have exceptional time management and organizational skills and advanced technical knowledge with a strong aptitude for developing and maintaining successful volunteer-reliant programs.
The employee is required to know a variety of in-depth information about the institution.
Must have excellent communication skills, both written and verbal.
Review of applications will begin immediately and continue until the position is filled. Interested applicants are encouraged to submit a cover letter, resume and the names with contact information of at least three (3) professional references to our application service, Interfolio (utilizing the Apply link on the right). Background check required.
If you have a question or need help on uploading your application materials, please contact Interfolio's support team at firstname.lastname@example.org or call 1-877-997-8807 between the hours of 9:00 a.m. through 6 p.m., EST, Monday through Friday.
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