Meredith Corporation Content Strategy Manager, eCommerce in Liberty, New York
Job TitleContent Strategy Manager, eCommerce
I. Job Summary | Major goals and objectives.
The Content Strategy Manager will join a central team of writers and editors that create ecommerce content across Meredith's editorial brands: Real Simple, People, InStyle, Travel + Leisure, Health, and many more. This role is responsible for guiding the ecommerce content strategy through data and analytics, serving as point editorial contact for traffic and revenue insights. They will help grow affiliate revenue for Meredith's growing Ecommerce business through their strategic insights and recommendations.
They will report to and work closely with the GM of eCommerce Content in coming up with monthly and seasonal content plans and collaborate closely with the Data and SEO teams. They will pull regular revenue reports outlining strategic editorial insights for all editorial brands participating in ecommerce.
This role requires someone who is interested in and experienced working with editorial content and analytics for a digital publication. An interest in ecommerce along with experience creating content is desired. Experience working on an affiliate team at a publisher is a plus.
II. Essential Job Functions
Accountabilities, Actions and Expected Measurable Results
Use data and analytics to brainstorm and guide the ecommerce content strategy on a daily basis
Provide revenue and traffic insights to the editorial teams participating in ecommerce content
Identify and flag content opportunities to the centralized ecommerce editorial team on a daily basis, using Google Trends and other analytics tools
Pull regular reporting for the editorial brands to help them understand how their content is performing, and deliver that in an editorial-friendly way
Identify and carry out a strong commerce content promotional strategy including assisting with our paid spend strategy
Collaborate closely with ecommerce writers and editors, and various members of the larger affiliate team such as Data and SEO
Collaborate with social media and newsletter editors within the brands and centralized Growth team including pulling insights for them on a monthly basis
Run ecommerce content strategy meetings for all brands
Liaise with the Data team to build custom dashboards to support content data needs
Determine monthly revenue goals for the brands in collaboration with the GM
Help manage relationships with select partners
III. Minimum Qualifications and Job Requirements | All must be met to be considered.
Bachelor's degree in Journalism, English, Communications, Marketing, or related field
4+ years experience in the digital editorial space, specifically in content strategy and analytics.
Specific Knowledge, Skills and Abilities:
Strong analytical skills and a love for data
Advanced knowledge of Google Analytics, Crowd Tangle, and other analytics and social tools
Knowledge of SEO best practices is desired
Interest in content and essentially serving as a creative strategist for the ecommerce team
Comfortable working in a fast paced and matrixed organization
Methodical in testing ideas over and over again in order to achieve desired results
Highly adaptable and quick to learn processes
Excellent communicator and strong organization skills
Familiar with the Meredith portfolio
% Travel Required (Approximate): 0%
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