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Dotdash Meredith Revenue Strategy Analyst in Liberty, New York

Job TitleRevenue Strategy Analyst

Job Description
The Revenue Strategy Analyst will be aligned to Health & Pharma vertical, supporting Sales, Ad Product Solutions, and General Manager team leads. The primary function of this role is to proactively analyze digital revenue data and signals across both direct and programmatic channels to provide strategic insights helping drive revenue growth and retention.

This role is critical to helping Dotdash Meredith further understand the nuances within a designated advertising sector for which digital ad solutions are successfully driving revenue and why, as well as what is happening in the competitive marketplace.

Responsibilities:

Conduct on-going RFP analyses for all advertisers within a designated sales vertical for the purposes of understanding the changing needs of our clients and the various solutions Dotdash Meredith proposes. This includes RFP volume/revenue/frequency trends, time lag/seasonality analyses, as well as analysis of advertiser needs (e.g. ad product/data solutions, site alignments, campaign objectives/KPIs, etc.)

Institute and maintain enhanced methodologies for tracking qualitative data on why deals are won or lost. Lead vertical-specific win-rate and sell-thru analytics to quantify and inform strategies of determining which ad solutions give Dotdash Meredith the highest likelihood of closing deals.

Support weekly/bi-weekly/monthly General Manager revenue projection reporting needs, inclusive of breakdowns by sites and advertisers.

Analyze programmatic revenue data signals to help direct sales team inform go-to-market strategies. This can include, but is not limited to, bid analysis by audience segments, contextual alignment, and seasonality.

Continual competitive and marketplace analysis, inclusive of syndicated data sources, to identify gaps and opportunities to increase revenue market share.

Qualifications and Job Requirements:

Education:
BA or BS

Experience:
1-3 years' experience in an analytics role or role within digital advertising, media, marketing, or ad tech.

Specific Knowledge, Skills and Abilities:

Understanding of data and mechanisms through which data is collected and shared

Excellent analytical skills - Expertise in Excel & pivot tables

Experience using data visualization tools such as Looker, Tableau, Sisense, etc. is a plus

Passion for analyzing data and telling a holistic story for internal stakeholders

Attention to detail

Ability to understand business data needs and translating into reporting requirements

It is the policy of Meredith Operations Corporation ("Dotdash Meredith", "the Company") to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities.Accommodation requests can be made by emailing.

The Company requires employees entering its workplaces, performing work offsite, or attending a company sponsored event to verify and provide proof of full COVID-19 vaccination. The Company will consider requests for reasonable accommodations as required by applicable law.

The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here:https://www.e-verify.gov/employees

Pay RangeSalary: $65,000 - $85,000

The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of Dotdash Meredith's total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives. In addition, Dotdash Meredith provides a variety of benefits to employees, including health insurance coverage, life and disability insurance, a generous 401K employer matching program, paid holidays, and paid time off (PTO).
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