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Renewal by Andersen Marketing Analytics Manager in Manhattan, New York

Marketing Analytics Manager

Manhattan, NY

Renewal by Andersen of Metro New York is looking for a Marketing Analytics Manager to add to our highly successful marketing team. We are a leader in the window industry and we are looking for the BEST to join and grow with our organization. Our marketing team is made up of top performers that focus on lead generation for the most recognized and industry leading brand on the market. This role will be responsible for developing, creating, and implementing marketing campaigns that promote the company and our products and services. The Marketing Manager generates leads through traditional avenues such as direct mail , marriage mail .radio and television.

Principal Responsibilities:

  • Develop, lead and deliver marketing plans focused on reaching specific audiences utilizing a diversified marketing mix.

  • Plan, develop, execute and measure the Traditional marketing campaigns.

  • This position requires a seasoned marketing professional who can lead the creative development work for Direct Response campaigns and projects from inception to completion. Including: large direct mail campaigns, post campaign analysis, and actionable recommendations for future in market efforts.

  • Ability to analyze, interpret data, and continually evolve creative strategy based on key learnings

  • Ensure appropriate branding and brand messages are used in campaigns

  • Maintain excellence in digital media and future technology and be an ambassador for digital within the business

  • Manage and build relationships with Marketing Vendors to ensure lowest cost media buys

Knowledge, Skills, and Abilities:

  • Bachelor’s degree in marketing, communications or related field Required

  • Minimum 6 years’ experience in traditional marketing and direct response advertising

  • Experience in overseeing major multi-channel campaigns, Experience managing Direct Response programs/campaigns at strategic and creative levels

  • Proven track record in creating and delivering successful and cost-effective direct response marketing campaigns

  • Experience in sales and marketing tools

  • Excellent analytical and reporting skills

  • Highly proficient in Excel and Power Point

  • Understanding of Traditional Marketing Avenues and how to leverage them for cost effective results

  • Ability to set and manage marketing budgets

  • Excellent communication and presentation skills

  • Strong cross functional and collaboration skills with external vendors such as creative agencies

  • Adaptability, flexibility and ability to influence others

  • Annual salary: $90,000 - $110,000

What's in it for YOU!

Full complement of employee benefits including PTO, health, dental, vision, life, 401k, and collaborative + enthusiastic company culture

We provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

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