Wpromote Adobe Optimizer Manager in Melville, New York
Here at Wpromote, one of the nation?s leading digital marketing firms, we invite you to ?Think Like A Challenger? and push our clients to take on the 800 lb. gorillas of their industries. Our crew of 300+ digital marketeers breathes in marketing and exhales ROI, and we challenge our clients and ourselves each and every day to surpass yesterday?s expectations! Our award-winning campaigns have helped hundreds of companies from startups to Fortune 500 brands thrive. If you?ve heard of Papyrus, Verizon, Marriott, TOMS, Wienerschnitzel, or Zenni Optical, you?ve heard of our clients. And we want you to join us in making our clients even better.
If you?re not already convinced, our amazing perks have made us one of the Best Places to Work in the US two years running according to Ad Age, and one of Los Angeles? best places to work 5 years in a row. Here?s why:
80% coverage of basic medical, vision, and dental insurance.
Traditional 401k and/or Roth 401k matching.
Quarterly team social events, birthday celebrations, holiday half days and summer half day Fridays, and more.
Unlimited PTO and an innovative Work From Anywhere policy that gives our employees freedom to stretch their wings - and catch the cable guy.
You will interact with various marketing channels, work with large volumes of data from multiple platforms and sources, conduct A/B testing, analyze the success of campaigns, and present findings to management. The main responsibility will be supporting the Associate Director and work within Adobe Experience Cloud.
You Will Be
Managing the campaign calendar, trafficking assets, and handling the client approval process
Executing day-to-day production tasks
Analyzing performance metrics and proactively assist with campaign performance enhancements
Identifying trends in data to drive optimization strategies
Working closely with the account and client teams to assess the campaign?s technical measurement and data requirements
Growing credibility with clients by exceeding expectations and delivering best-in-class insights
Responsible for training junior members, primarily in Adobe as it relates to paid media campaigns/tactics
You Must Have
2-4 years client services experience managing digital marketing accounts within an Agency environment is ideal
Bachelor's Degree in Marketing/Communications or relevant experience
Hands-on experience implementing and/or managing daily operations with the following Adobe Experience Cloud solutions:
Advertising Cloud (Media Optimizer)
A background in SEM, SEO, display advertising
Experience in quantitative analysis of marketing results
Advanced working knowledge of Excel (e.g. pivot tables & v-lookups) and PowerPoint a must
Familiarity with Social Advertising (Facebook, Twitter, LinkedIn)
Highly organized, analytical and attention to detail
An understanding of the digital advertising market - working knowledge of the Programmatic space
Exceptional organizational, presentation, and communication skills, both verbal and written
Experience working with third party technologies
Work experience with Financial Service clients
Working knowledge with rate tables or site aggregators