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Wpromote Adobe Optimizer Manager in Melville, New York

About Wpromote

Here at Wpromote, one of the nation?s leading digital marketing firms, we invite you to ?Think Like A Challenger? and push our clients to take on the 800 lb. gorillas of their industries. Our crew of 300+ digital marketeers breathes in marketing and exhales ROI, and we challenge our clients and ourselves each and every day to surpass yesterday?s expectations! Our award-winning campaigns have helped hundreds of companies from startups to Fortune 500 brands thrive. If you?ve heard of Papyrus, Verizon, Marriott, TOMS, Wienerschnitzel, or Zenni Optical, you?ve heard of our clients. And we want you to join us in making our clients even better.

The Perks

If you?re not already convinced, our amazing perks have made us one of the Best Places to Work in the US two years running according to Ad Age, and one of Los Angeles? best places to work 5 years in a row. Here?s why:

  • 80% coverage of basic medical, vision, and dental insurance.

  • Traditional 401k and/or Roth 401k matching.

  • Quarterly team social events, birthday celebrations, holiday half days and summer half day Fridays, and more.

  • Unlimited PTO and an innovative Work From Anywhere policy that gives our employees freedom to stretch their wings - and catch the cable guy.

The Role

You will interact with various marketing channels, work with large volumes of data from multiple platforms and sources, conduct A/B testing, analyze the success of campaigns, and present findings to management. The main responsibility will be supporting the Associate Director and work within Adobe Experience Cloud.

You Will Be

  • Managing the campaign calendar, trafficking assets, and handling the client approval process

  • Executing day-to-day production tasks

  • Analyzing performance metrics and proactively assist with campaign performance enhancements

  • Identifying trends in data to drive optimization strategies

  • Working closely with the account and client teams to assess the campaign?s technical measurement and data requirements

  • Growing credibility with clients by exceeding expectations and delivering best-in-class insights

  • Responsible for training junior members, primarily in Adobe as it relates to paid media campaigns/tactics

You Must Have

  • 2-4 years client services experience managing digital marketing accounts within an Agency environment is ideal

  • Bachelor's Degree in Marketing/Communications or relevant experience

  • Hands-on experience implementing and/or managing daily operations with the following Adobe Experience Cloud solutions:

  • Advertising Cloud (Media Optimizer)

  • Analytics

  • Audience Manager

  • Target

  • A background in SEM, SEO, display advertising

  • Experience in quantitative analysis of marketing results

  • Advanced working knowledge of Excel (e.g. pivot tables & v-lookups) and PowerPoint a must

  • Familiarity with Social Advertising (Facebook, Twitter, LinkedIn)

  • Highly organized, analytical and attention to detail

  • An understanding of the digital advertising market - working knowledge of the Programmatic space

  • Exceptional organizational, presentation, and communication skills, both verbal and written

Bonus

  • Experience working with third party technologies

  • Work experience with Financial Service clients

  • Working knowledge with rate tables or site aggregators

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