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Canon USA & Affiliates Senior Product Marketing Specialist - Camera/Lens in Melville, New York


Canon U.S.A., Inc. in Melville, NY is seeking a Senior Product Marketing Specialist (Sr Specialist, Prod Marketing). This individual will be responsible for Camera and lens new product launch for Spanish speaking markets. Communicating with Canon Japan Headquarters, creating the strategy of target user marketing plans and approach as well as support of marketing materials, launch events and training content. This candidate must be fluent in Spanish for this role.

This position is full time and offers a hybrid work schedule requiring you to be in the office Monday and Wednesday and an option to work from home the remainder of the week (unless a specific business need arises requiring in office attendance on other days). Note that work schedules and office reporting requirements may change from time to time based on business needs.


  • Accountable for increasing the national sales effort by providing expertise with product technology capabilities, participating in the development of marketing programs and implementing new product launches

  • Recognized as the resident expert in product technology, government marketing, contracting, sales and pricing and develops diverse strategies that increase Canon's presence in the government marketplace

  • Provides expertise to Field Sales Groups, Contracting and Pricing that result in the implementation of coordinated strategies that increase Canon market share in the Government sales channel

  • Responsible for providing direct sales support for federal, state and local customers and large specialized accounts by tailoring programs to meet these specific customer demands

  • Develops marketing strategies and programs by collecting, compiling, and analyzing marketing research data and competitive information

  • Analyzes data and summarizes market trends and consumer demands in order to identify specific needs to be targeted by the marketing program

  • Provides direct assistance with the resolution of unique or complex issues and participates in presentations for accounts, which require special product/technological support

  • Develops government specific advertising and promotional materials

  • Conducts sales presentations for large government customers in order to ensure proper communication of the technical features and specifications of the products

  • Possesses specialized knowledge or skills in a particular functional area

  • A fully qualified, seasoned professional with a full understanding of the job role who works on more complicated issues facing the department

  • Receives general instruction from manager on new assignments but little to no direction in day-to-day work

  • Typically reports to a Manager or Senior Manager, and may mentor or supervise one or two less experienced professional staff


Please note: We comply with all applicable federal, state and local laws, regulations, orders and mandates, including those we may be required to follow as a federal government contractor/subcontractor.

  • Bachelor's degree in a relevant field or equivalent experience required, plus 5 years of related experience, with at least three years in a product marketing environment within the office solutions industry. Bachelor's degree in Business Administration or Marketing

  • Additional training in the technologies associated with the product lines for which he/she is responsible is beneficial

  • Requires a strong understanding of network technology, connectivity and software for document solutions and a working knowledge of communication protocols

  • Incumbent should possess leadership capabilities, good written and verbal communication skills, and excellent platform technique for the effective presentation of technical information

  • Familiarity with personal computers and multiple software packages is a must

  • Camera & Lens Technology knowledge and experience is required

  • Bilingual in Spanish both oral and written is required

  • International travel to Latin America (20% or less annually)

The company will not pursue or support visa sponsorship for this position.

Company Overview

About our Company - Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean markets. With approximately $30.4 billion in global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks third overall in U.S. patents granted in 2020† and is one of Fortune Magazine's World's Most Admired Companies in 2020. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS news feed by visiting and follow us on Twitter @CanonUSA.

†Based on weekly patent counts issued by United States Patent and Trademark Office.

All referenced product names, and other marks, are trademarks of their respective owners.

Canon U.S.A., Inc. offers a competitive compensation package including medical, dental, vision, 401(k) Savings Plan, discretionary profit sharing, discretionary success sharing, educational assistance, recognition programs, vacation, and much more. A more comprehensive list of what we have to offer is available at

We comply with all applicable federal, state and local laws, regulations, orders and mandates, including those we may be required to follow as a federal government contractor/subcontractor.

We are an EEO/AA employer. Minority/Female/Individuals with Disabilities/Protected Veterans.

If you are not reviewing this job posting on our Careers’ site, we cannot guarantee the validity of this posting. For a list of our current postings, please visit us at.


Posting Tags


Location US-NY-Melville

Company Canon U.S.A., Inc.

Requisition ID 26960

Category Product Support

Position Type Full-Time