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M.S. Walker Brand Manager New York & New Jersey in New Rochelle, New York

Job Overview: The Brand Manager is responsible for the management of a portfolio of suppliers. The successful candidate’s mission is to develop and execute strategies to grow the portfolios & brands in the New York and New Jersey markets methodically in terms of scope and in line with enterprise needs. The successful candidate will foster the company’s supplier relationships while ensuring that the mutually agreed upon goals and objectives are met.

Responsibilities (including, but not limited to):

  • Define and execute each supplier’s go to market strategy.

  • Define pricing strategy in lockstep with suppliers and control your portfolio’s profitability. Work with Sales Managers, Representatives and suppliers and assist in sales to customers.

  • Update sales forecast and maintain inventory control.

  • Sustain and enhance supplier relations through frequent direct dialogue.

  • Arrive fully prepared and take a leadership role in business and review meetings.

  • Provide detailed category analytics and product information, a consultative sales role in and out of house, as well as formal and informal wine & Spirit education to MSW Sales Personnel and customers.

  • Communicate all pertinent information in a timely and professional manner to Senior Management, Purchasing, Receiving, Sales Personnel and Administration, Accounts Payable and Receivable, Marketing, Corporate Offices and Suppliers.


Communication Specifics:

  • Communicate in a timely and when necessary urgent manner the following:

  • All NY & NJ State Compliance needs from suppliers to company

  • All price and support change information both permanent and temporary to appropriate MSW personnel for posting, receiving, and bill-backs with respect to DA’s, SPA’s, FOB and warehouse pricing, sample policy, floor adjustments.

  • All information regarding your supplier’s policy on support of events, trade shows, tastings, trade work. Changes and exceptions to those policies must come in writing from suppliers before enacted.

  • All information regarding your supplier’s logistical procedures.

  • All incentive programs to the appropriate personnel clearly stating participation levels along with anticipated sales and distribution aspirations.

  • Timely feedback to MSW Principals, Sales Managers, and Supplier Representatives regarding the success or improvement needed on short, near, and long-term depletion and placement objectives.

  • Product ETA’s and collateral information with sensitivity to newsletter, WBTG, DI’s, and seasonally sensitive items with a heightened urgency.

  • Channel current press reviews, new vintage release, market data, new package designs, and technical information for sales support materials, pos, and for general resource purposes.

  • Pertinent details related to upcoming events and proposed events to Event Manager, Sales Management, and Purchasing.

  • Upcoming and proposed visits to our market by suppliers and their representatives to Events Manager and Sales Management. Specific notification must be given to MSW Principles in the case of visits by out of town Suppliers.

  • All pertinent financial information to Supplier’s and MSW accounts payable and receivable to ensure statements are current.

  • New product opportunities from existing and new sources.

Sales Forecast & Inventory:

  • Responsible for portfolio sales forecast and work in lockstep with the Demand Planning team

  • Maintain inventory control by balancing inventory levels in a manner that minimizes out of stocks but provides fiscally prudent levels of inventory turn.

  • Take appropriate actions when current turn levels are not in compliance. Actions include; acquiring additional support from suppliers, collaboration with sales management, improving sales reps product awareness, new pricing or programming, and targeted filed drop purchases.

  • When persistent efforts to achieve an appropriate turn level cannot be attained recommend items to be closed out and discontinued.

  • Closely monitor fast growing items and increase order frequency and adjust par levels to maintain sales growth expansion.

Technology proficiencies:

The Brand Manager must be independent, competent, and effective with a persistent use of the following applications;

Microsoft Outlook, Excel, Word, and Power Point, Zoom, Teams

Maintaining Supplier Relations:

  • Exhibiting professionalism at all times & maintain frequent contact with our supplier partners.

  • Planning and Review meetings with suppliers are an ongoing opportunity to reaffirm our partnerships while articulating the challenges occurring in a dynamic and evolving marketplace.

Product and Pricing Knowledge Proficiencies:

  • Maintain a current price list from all suppliers that company users can access.

  • Must have in depth knowledge of their supplier’s products along with strong understanding of the competitive category. This acumen is best achieved through time spent with suppliers in-house, in the field, and through trips to their properties.

  • Proficient with current with industry trends with particular attention to developments that affect supplier partners and their categories.

  • Need to convey product and category information clearly and concisely with an enthusiasm that motivates the listener.


We offer a Comprehensive Benefits Plan that includes the following:

  • Competitive compensation

  • Medical & Dental coverage

  • 401K program

  • Disability & Life Insurance package

  • Paid Vacation & Holidays

  • Career advancement opportunities

  • Discount fitness memberships

  • Work/Life resources