DoSomething.org Marketing Associate in New York City, New York
Reports to: Senior Manager, Marketing
Target Start Date: October 2021
Location : DoSomething.org is headquartered in NYC. As a result of COVID-19, DoSomething staff are working fully remote. DoSomething is exploring a hybrid return to office approach with a target of fall 2021. Preferably, candidates will be based in the New York City Metro area, but candidates in other locations within the U.S. will be considered.
WHO WE ARE
DoSomething.org is a youth-led movement for good. Our social impact campaigns and programming have mobilized millions of DoSomething.org members to clothe half of America’s youth in homeless shelters, clean up 3.7 million cigarette butts from the streets, run the largest youth-led sports equipment drive, and register over 250,000 voters (https://www.prnewswire.com/news-releases/dosomethingorg-exceeds-250k-voter-registration-goal-in-2020-301166569.html) during the 2020 presidential election.
Want more? Check out this video (https://youtu.be/4Pl-8ntoWOU) .
Marketing is at the heart of DoSomething’s ability to elevate our youth-focused social impact campaigns, in partnership with our brand and scholarship partners. DoSomething is seeking a collaborative, organized, and results-oriented, Marketing Associate to support the Communications and Marketing team with executing over a dozen dynamic, innovative and impactful campaigns that activate youth for social impact.
Under the direction of the Senior Manager, Marketing, the Marketing Associate contributes to the mission and vision of DoSomething.org by supporting all facets of DoSomething’s social impact marketing campaigns. This work will include implementing the communications and public relations strategies that activate youth to participate in our social impact campaigns, ensuring that we exceed expectations of our business partnerships, overseeing talent management, and supporting our scholarships programs.
WHAT YOU'LL DO
Implementing Campaign Deliverables (30%)
Assist in creating and managing sponsored campaign deliverables, including promotional strategies, social media plans, weekly sponsor updates
Maintain campaign coverage tracker
Support Scholarships Support Associate in executing our scholarship programs (e.g.; coordinating, awarding, and disbursing scholarship funds), including those that are part of DoSomething campaign deliverables.
Drive Earned Media for Marketing and Business Partnerships (25%)
Cultivate and maintain paid and in-kind partnerships with brands, media and ad companies, apps, websites, and more whose audience or values align with DoSomething or a specific cause area to drive new member acquisition, promote a PSA and ultimately, maximize DoSomething’s youth-driven mission
Support all facets of our marketing function with press asks, press releases, and project management, in partnership, with our external press agency
Lead DoSomething member outreach and coordination for any press related needs, including surfacing and aggregating top youth stories for press, obtaining signed release forms from members, etc.
Update DoSomething’s media coverage tracker and other internal systems to capture earned media, social media and impressions
Collaborate within the Marketing team on the strategy, monitoring, and evaluation of our scholarship marketing partner performance and adjust accordingly as guided by the Sr. Manager, Marketing.
Support Marketing Team (25%)
Research and conduct outreach to new prospective marketing partners to amplify our campaigns , PSA video distribution, and/or new member acquisition.
Support the marketing team with administrative tasks as needed
Cultivate Relationships with Brand Ambassadors (20%)
Prospect and cultivate relationships with celebrities and influencers to serve as ambassadors for our brand and campaigns
Create marketing materials to support brand ambassador engagement
Liaise with brand ambassadors for filming, media engagement, and/or social activation
What you bring.
1-2 years direct experience in a support role. Ideally coordinating generalist marketing and/or social media functions.
Skilled in reporting. You are comfortable tracking information and navigating spreadsheets, distilling insights from data, and communicating data-backed recommendations for continuous process improvement.
An affinity for efficiency. You’re proficient in the project management tools (e.g. Trello, AirTable, Slack) and techniques to keep things running smoothly. Familiarity with CRM(s) like Hubspot and Salesforce strongly desired, but not required.
Who you are
Highly detail-oriented. You are attentive to details as demonstrated by your thoroughness and accuracy in organizing tasks, responsibilities, and priorities and delivering on critical tasks with a high degree of accuracy.
A (really) strong communicator. You have solid written and verbal communication skills, can develop on-brand content with clear narratives, and you have the ability to distill and a dapt messaging, style, and tone with concision to your audience .
On top of your inbox. You have a known knack for the kind of follow-up and follow-through that makes everyone swoon. You’re responsive with the communications that keep things on track, and judicious in managing expectations and setting boundaries.
Flexible. You are adaptable to change and different ways of doing things quickly and positively and don’t shy away from addressing setbacks or ambiguity.
Relationship Builder . You value relationships; effectively working with others on common tasks, negotiating a win-win solution to achieve the objectives of the team, and contributing to and accepting group consensus when reached.
A team player. You come with a proven background collaborating cross-functionally across diverse groups of stakeholders to deliver results.
Social media obsessed. Must be knowledgeable about social media platforms from a branding perspective, including, but not limited to, Facebook, Instagram, Snapchat, TikTok, Twitch, YouTube, as well as emerging trends within the social space.
Pop culture connoisseur. You know how to keep your finger on the pulse of current events and trends among our primary demographic, and you’re practiced in applying a race-intentional and inclusive lens to inform your understanding of youth culture throughout the identity and political spectrum.
An inclusive contributor. You practice applying a race-intentional and inclusive lens to inform your understanding of youth culture throughout the identity and political spectrum.
A believer in young people . You are curious about the needs and wants of young people across the spectrum of identity and difference and believe that their involvement in civic engagement, democracy, human services, etc has the power to change young people, their communities and the world!
Select Perks & Benefits.
3 weeks vacation, paid winter holiday break (from Christmas to New Years), and ½ Day Summer Fridays (Memorial Day to Labor Day!).
Medical and dental premiums fully covered by us. You read that right!
An incredibly compelling reason to wake up and make it to work every day.
DoSomething.org is an equal opportunity employer.
Please, no calls.
DoSomething.org and DoSomething Strategic (“we”, “us”) are committed to protecting and respecting your privacy. This policy explains when and why we collect personal information on candidates, and how we keep it secure.
Who are we?
DoSomething.org is one of the largest organizations in the world focused on young people and social change. DoSomething Strategic is the consulting arm of DoSomething.org. Our 6 million+ members take action, online and offline, to better their communities by participating in one of our 250+ cause campaigns.
How and why we collect data from you.
We collect and retain data that is included in your job application. This includes your full name, contact information, and any personal information disclosed in your resume, cover letter, and other supplemental application materials.
Data is collected for evaluation criteria when seeking employment at DoSomething
We will only use your data for what was originally intended -- for purposes of seeking and gaining employment at DoSomething. Your data will not be “recycled” for marketing emails or to sell to third parties.
How long do we retain this data?
DoSomething will retain candidate profiles for 3 years.
Annually on August 1, candidate profiles from 3+ years prior will be entirely deleted from our system.
Is your data secure?
JazzHR maintains secure job board pages. Job boards will default to HTTPS. Additionally, if we were to terminate our contract with JazzHR our candidate data is deleted from JazzHR’s systems in accordance with JazzHR’s Terms of Service.
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