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Introduction

Uncover and transform insights into creative experiences that matter to your customers. Make every touchpoint an opportunity to engage. As a Marketing Professional at IBM, you will create stories that cut through noise and have an impact on your audience. IBM is trailblazing the Agile Marketing approach, allowing you to work with speed, adaptability and creativity to uncover insights and deliver experiences that matter to your customers.

Your Role and Responsibilities

Start and end dates for this internship are during Summer 2025.

At IBM, we believe technology shapes the world, and we are a catalyst for innovation and creativity. We are at the forefront of groundbreaking change - improving businesses, society, and the human condition. As a leader in Hybrid Cloud and AI, we are leading the charge in a worldwide digital transformation.

Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story and is responsible for positioning IBM in the market. We define and optimize IBM's brand, capture the market's attention, and articulate our point of view for clients, partners, the media, and even other IBMers. As part of our team, you'll be surrounded by bright minds and keen collaborators - always willing to help and be helped - as you apply passion to work that will compel our audience to choose IBM's products and services.

When you join IBM, you join a culture of openness, collaboration, and trust. You join a team of IBMers who are helping technology support a positive global transformation. So join us and experience a place where you can co-create your learning and opportunities. A place where teamwork and unique ideas are treasured. A place where you can bring innovation to life.

At IBM, we're at the forefront of digital transformation, utilizing advanced marketing technologies to deliver personalized customer experiences and drive business growth. This internship offers an exciting opportunity to gain hands-on experience in MarTech implementation, working alongside seasoned professionals to support our data-driven marketing efforts. You will be exposed to Adobe Launch, Adobe Analytics, Adobe Target, and a range of third-party marketing tools. In addition to your daily work, the internship includes educational, networking, and social activities. This is a highly visible intern program with leadership exposure and mentorship throughout the summer.

This role supports our IBM.com team, which is responsible for continually advancing our site experience to delight visitors, enable them to easily complete their objectives, and compel them to raise their hands and engage with the IBM team. We are seeking a proactive and technically inclined Adobe MarTech Intern to join our digital marketing technology team. In this role, you will be instrumental in implementing and managing Adobe Launch, Adobe Analytics, Adobe Target, and various third-party marketing pixels. This internship is ideal for someone passionate about digital marketing technology and eager to learn how to optimize and integrate tools within a complex marketing ecosystem.

• Assist in the implementation and configuration of Adobe Launch to manage and deploy tags for Adobe Analytics, Adobe Target, and third-party marketing pixels.

• Support the setup and customization of Adobe Analytics to track user behavior, conversions, and other key metrics.

• Collaborate with the marketing and development teams to design and implement personalized experiences using Adobe Target.

• Help manage and troubleshoot third-party marketing pixels, ensuring they are properly deployed and functioning across our digital platforms.

• Conduct quality assurance (QA) testing to validate the proper implementation of tags and pixels, ensuring accurate data collection.

• Participate in the documentation of implementation processes and best practices.

• Monitor the performance of implemented tags and pixels, identifying and resolving any issues that may arise.

This role is based in New York, NY.

IBM will not be providing Visa sponsorship for these positions now or in the future. Therefore, to be considered for this position, you must have the ability to work without a need for current or future Visa sponsorship.

Required Technical and Professional Expertise

• Currently enrolled in an accredited University

• Available for an internship in Summer 2025

• Rising senior for the 2025-2026 school year

• Passionate about marketing, data science, data, analytics, or a related field

• Fluent in English; strong written and verbal communication skills

• Problem-solving and analytical skills

• A strategic, consultative, data-driven mindset

Preferred Technical and Professional Expertise

• Basic knowledge of digital marketing

• Basic understanding of digital marketing technologies, including tag management systems, web analytics, and personalization tools.

• Familiarity with Adobe Experience Cloud products (Adobe Launch, Adobe Analytics, Adobe Target) is a plus.

• Basic understanding of HTML, JavaScript, or other web technologies is a plus

• Excel and PowerPoint for data visualization

About Business UnitIBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.

Your Life @ IBMIn a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

About IBMIBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

Location StatementSupplemental 1 employees may be eligible for up to 8 paid holidays, minimum of 56 hours paid sick time and the IBM Employee Stock Purchase Plan. IBM offers paid family medical leave and disability benefits to eligible employees where required by applicable law. The compensation range and benefits for this position are based on a full-time schedule for a full calendar year. The salary will vary depending on your job-related skills, experience and location. Pay increment and frequency of pay will be in accordance with employment classification and applicable laws. For part time roles, your compensation and benefits will be adjusted to reflect your hours. Benefits may be pro-rated for those who start working during the calendar year. This position was posted on the date cited in the key job details section and is anticipated to remain posted for 21 days from this date or less if not needed to fill the role. IBM will not be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship. We consider qualified applicants with criminal histories, consistent with applicable law.

Being You @ IBMIBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.