Job Information
New York Times Advertising Product Marketing Internship in New York, New York
The mission (https://www.nytco.com/company/mission-and-values/) of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for.
Job Description
About Us
The New York Times advertising department is seeking an inventive and motivated marketing intern to join the Product Marketing group. In this role, you will work with partners across the organization to develop and execute compelling narratives that demonstrate the unique value of our products to advertisers across various mediums.
The Ad Product Marketing team is responsible for designing and developing product marketing programs, materials and policies for The Times’s industry-leading ad product portfolio. Partnering closely with colleagues across Core Product, News, Yield, Sales and T Brand, the Ad Product Marketing team ensures our media offerings are competitive, leverage our strengths, and are as easy to buy and execute as possible. We are focused on delivering effective storytelling to both internal and external customers to elevate the Times’s multimedia ad products. The ad product marketing intern will be responsible for supporting the team’s Managers in bringing products to market and ensuring a successful execution of the strategy, resulting in revenue.
Responsibilities may include:
Develop and maintain the documentation of the strategy, positioning and messaging for ad products in our media product portfolio.
Support the development of the go-to-market strategy for new and existing ad products, and create and maintain effective internal and client-facing materials that clearly communicate the value and unique advantages of those products.
Mine internal and external databases to uncover bespoke insights and best practices that will help shape The Times’s advertising strategy and narrative
Create resources to educate/train the sales and strategy teams on the consistent, compelling approach to how we talk about our ad products in the market.
Partner with Planning and Ad Ops to develop, iterate and improve new and existing processes for ad product execution.
Assist the team in the project management of new ad product launches and operations to ensure flawless execution and ongoing operations.
Basic Qualifications:
A senior in college, or a grad student, studying a relevant field (i.e. Digital Marketing, Advertising, Media Communications, Business, etc.)
A strong copywriter who is, detail-oriented, understands how to incorporate strategic positioning into your writing, repels superfluous marketing language, meticulously checks facts and is able to manage several projects simultaneously
Preferred Qualifications:
Excited about marketing, using words and strategy to engage industry thought leaders and potential advertisers
A voracious consumer of media, marketing, branding and advertising trade publications (e.g., Adweek, Ad Age, Digiday, Nieman Lab, etc.)
About Our Summer Internships
The duration is 10 weeks long, starting on June 3, 2024.
The rate of pay for this role is $20.00 per hour.
Interns work 35 hours per week.
Open to Hybrid work based in New York.
The New York Times is committed to a diverse and inclusive workforce, one that reflects the varied global community we serve. Our journalism and the products we build in the service of that journalism greatly benefit from a range of perspectives, which can only come from diversity of all types, across our ranks, at all levels of the organization. Achieving true diversity and inclusion is the right thing to do. It is also the smart thing for our business. So we strongly encourage women, veterans, people with disabilities, people of color and gender nonconforming candidates to apply.
The New York Times Company is an Equal Opportunity Employer and does not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The New York Times Company will provide reasonable accommodations as required by applicable federal, state, and/or local laws. Individuals seeking an accommodation for the application or interview process should email reasonable.accommodations@nytimes.com . Emails sent for unrelated issues, such as following up on an application, will not receive a response.
The Company will further consider qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable "Fair Chance" laws.
The New York Times Company follows the pay transparency and non-discrimination provisions outlined by the United States Office of Federal Contract Compliance Programs. Click here (https://www.dol.gov/sites/dolgov/files/OFCCP/pdf/pay-transp_%20English_formattedESQA508c.pdf) for details.
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For job openings in those areas, please go here (https://boards.greenhouse.io/thenewyorktimes/) .
Help shape the future of The New York Times
Whether it’s bringing new truths to light through reporting, optimizing products and formats to deliver a world-class digital and app experience, or analyzing data to better understand how we can best serve our readers, Times employees are part of a growing, unified team that is driven to build the best destination for journalism in the world.
That’s always been the case, but it is especially so today. In a time of uncertainty we’ve provided information and guidance to help readers navigate daily life — whether it’s understanding health risks or getting advice on staying sane and productive at home. This would not be possible without our journalists, data scientists, marketers, designers, engineers, project managers and many, many more.
Home to world-class talent
To create journalism and supporting products that stand apart, we must recruit the finest talent in the world. Journalists, data designers, videographers, agile marketers, art directors, and many others, we’re looking for people at all stages of their careers to bring different perspectives and practices to our teams. Together, we can make our journalism more insightful, meaningful and essential to the daily lives and understanding of people around the world.
Employee-driven benefits
If you see a job opening here that might be a good fit for you, we encourage you to apply. We offer a comprehensive and competitive benefits package that includes medical, dental and vision plans for employees and their families, health and wellness programs, a 401(k) plan, tuition reimbursement, paid vacation, paid parental leave and much more.
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