The Estee Lauder Companies Assistant Manager, Global Skincare Product Marketing, Bobbi Brown in New York, New York
Assistant Manager, Global Skincare Product Marketing, Bobbi Brown
Brand: Bobbi Brown
To develop, direct and execute all global marketing plans for Skincare programs for the Bobbi Brown brand. Act as primary lead for all aspects of program development, from concept to final program delivery. Partner closely with cross-functional teams to drive programs to completion, on time and on budget.
- In partnership with the Director of Face & Skincare, propose and help develop concepts for Skincare programs that drive skincare growth, recruit new consumers into category and drive loyalty & repeat.
oScreen ideas, prepare and present documents related to the launch planning process, including concept and program briefs, cost objectives, and side-by-side calendars developed in conjunction with Forecasting, to gain final brand management approval on new product and project performance.
oAnalyze marketplace, competitors and consumer trends that can impact his/her categories and use data and insights to inform target consumer and concept for programs. Keep abreast of trends that impact global marketplace, with particular focus on large and fast-growing markets and channels – China, North America, TR channel, Online
oWork with International Marketing and Regional contacts to ensure product mixes are optimized to meet the needs of all regions and distribution channels.
oWork with Consumer Engagement to ensure messaging is compelling and relevant to the target consumer and campaigns are true to concept, capturing consumers throughout journey.
oPartner closely with Asst Manager, Face to create synergies and linkages between Face & Skincare programming to drive consumer deeper into Brand
- Develop and maintain strong working relationships with internal cross-functional teams and support groups as a flexible team player.
oWork closely with, and serve as daily contact for, all cross-functional groups, including PD, Package Design, GBSC and Creative to ideate program details
oEnsure the timely development of all calendarized programs, meeting all gates and deliverables on time and with rigorous attention to details.
oProvide support for recurring meetings with Marketing, Product Development, Package Development, Package Design, and GBSC to track status of all open programs.
oLead the collaboration between Strategic Finance, Packaging, Global Business Planning and Product Development during program development to preserve and improve Cost of Goods for all programs.
- Own responsibility for the timely issuance of required execution elements:
oPrepare and manage all necessary paperwork: Program Briefs, Cost Objectives, DTOs, Bulletins, CPMS requests and copy requests.
oServe as a liaison between Packaging, Product Development and Creative to ensure the timely delivery of product and supporting materials for seasonal photo shoots. Maintain Skincare product closet and program materials including presentation trays.
Prepare materials for presentation of marketing plans to affiliates and retailers (e.g. Global and Regional Roundtables).
Consistently monitor the performance of each collection.
oLead and conduct post-mortem and competitive analysis on product launches, noting industry trends, Bobbi Brown performance vs. competition, and product opportunities.
oWork closely with regional managers to solicit feedback on past performance of programs, and synthesize data to positively impact development of future programs.
- Lead by example to create an environment that is encouraging, respectful, and builds team cooperation.
4 years of related Marketing experience. Full-time or internship experience within the beauty, CPG or retail industries strongly preferred; a demonstrable interest in the beauty industry is a must
Proficiency in industry competitive databases, including NPD Decision Key, Beaute and Euromonitor strongly preferred
Proficiency in ELC systems, including IMW, CPMS, Brand Innovation Portal, TeamCenter, Global Pricing System and Anaqua preferred
Proficiency in Microsoft Excel and Powerpoint
Strong project management skills and follow-through on small details
Ability and maturity to manage a multitude of projects in a fast-paced environment
Proactive, self-starter, ability to drive and manage programs independently
Balance between analytical and creative thinking
Ability to build, foster, and nurture strong relationships and gain the respect of members of the cross-functional teams
Ability to handle frequent change in direction with alacrity
Primary Location: Americas-US-NY-New York
Job Type: Standard
Shift: 1st (Day) Shift
Job Number: 1912767
We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact USApplicantAccommodations@Estee.com
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