Coty US LLC Assistant Marketing Manager, Gucci Beauty in New York, New York
ASSISTANT MARKETING MANAGER, GUCCI BEAUTY
The individual will be responsible for supporting the strategic planning and execution of the 360 marketing plans for Gucci Beauty (make-up & collection: The Alchemist's Garden).
The candidate will contribute to budgeting, forecasting, media planning, in-store and online merchandising, P&L tracking, pricing, and promotional strategies relating to the brand.
The person will act as the brand guardian in the US and make business recommendations relevant to the overall growth of the brand in the beauty category.
Contribute to and support in the development of a 3-year brand strategy
Support in media planning, pricing, merchandising, and promotional strategy
Support end-to-end media plan process from media agency briefing to approval requests
Collaborate on influencer strategy with in-house Influencer Team
Keep track of weekly market share (NPD), rankings at retailers, and POS data (internal system)
Help prepare brand reviews decks for management
Support 360 launch plans
Update launch calendar and launch reports weekly
Work in close partnership with Global Marketing team (based in Paris) to support global in the development of long-term strategic direction including innovation pipeline
Perform competitive analyses, analyzing risks and opportunities
Track revenue forecast and marketing spend budget (A&CP) vs. actuals and plan
Proficient P&L management and ownership
Responsible for PO management and follow up
Assist in forecast management (saleable and non-saleable items): help enter forecast in the system for initiatives based on benchmark, fragrance trends, and retailer feedback. Update forecast as needed.
Work with Demand Planning and Sales Operations teams to ensure accuracy in forecasts and calendarization of saleable and promotional items to achieve quarterly profit targets.
Keep SKU assortment lists by retailer or channel updated and communicate with cross-functional teams accordingly.
Provide SKU logistics information to cross-functional teams as requested.
Merchandising (Online, Brick and Mortar)
Work with local and global merchandising teams on strategy as well as instore and online execution.
Ensure brand cohesiveness across all brick & mortar doors despite customization by channel as well as online.
Ensure brand guidelines are respected in all instore merchandising executions (permanent and temporary) as well as online.
Assist in sign off on all visual merchandising concepts and renderings.
Assist in creation, review and approval of all planograms.
Ensure perfect in-store and online execution of the brand.
Manage eventing strategy and support in-store and digital execution for launches and ongoing.
Monitor online stores and B&M stores regularly (following the company's health and safety guidelines).
Create seasonal sell books and maintain them up-to-date.
Access and monitor creative assets library (pack shots, product descriptions, mock-ups, online assets, visual merchandising guidelines, education guidelines). Fulfill requests as needed.
Day-to-day administrative tasks to support the brands as needed.
Plan trade activation with sales (sell-in, sell-thru teams) and channel strategy teams.
Create and update retailer presentations as needed.
Support retailer and business partner presentations as needed.
Collaborate on Ecommerce strategy (Retailer.com, Pure Players).
NUMBER OF DIRECT REPORTS: 1 Intern
QUALIFICATIONS AND EXPERIENCE: (Academic, Professional, Relevant Job Knowledge)
Knowledge in all areas of beauty marketing (program development, media planning including digital, market analysis, market research, P&L management, marketing plans development) and critical project management skills.
Strong commercial mindset and business acumen with deep analytical skills.
Very strong attention to detail: the ideal candidate will love digging into details
Strong ability to work across different projects and cross-functionally. Must be able to work on multiple tasks at the same time and work well in a fast-paced environment.
Knowledge of US makeup environment - luxury in particular (competitive brands, retail environment, digital activations).
Strong presentation and communication skills.
NPD Market Research, MS Office (proficient in Excel and PowerPoint).
3+ years minimum relevant work experience in marketing
A bachelor's degree is required.
We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law.