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Pernod Ricard USA Associate Brand Manager, Malibu in New York, New York

Position Title: Associate Brand Manager, Malibu
Location: New York, NY

At Pernod Ricard, your safety and well-being are our top priority. Pernod Ricard Policy requires that all PRUSA employees (regardless of work location or remote status) must be fully vaccinated (at least two weeks after last vaccine dose) as a condition of employment, and proof of vaccination will be required. The Company will grant reasonable accommodations based on a medical or religious reason preventing vaccination, or as otherwise required by state law.

The salary range for this role, based in New York is $85,200 to $127,800, range will vary if outside of this location. Base salaries are determined during our interview process, by assessing a candidate'sexperience, skills against internal peers and against the scope and responsibilities of the position.


The Associate Brand Manager will be responsible for assisting on the development and implementation of the strategic and tactical brand plans for Malibu. This role provides significant opportunity for leadership and ownership as the primary responsibilities will consist of general management, support of brand program creation, innovation, execution of key brand initiatives, coordinating / supporting brand content creation, supporting financial accountability and P&L analysis, and regular analysis of business performance.

The ideal candidate should have proven experience managing multiple projects in partnership with internal and external cross-functional teams. You should consider joining us if you enjoy working on a fast-paced, high-performing team and are ready to make an impact on PRUSA's third largest brand (3MM cases). Key responsibilities include:

Strategic Planning: Support Brand lead on planning process to develop breakthrough consumer centric programs.

FY23: H2/Summer 2023 briefing and Distributor communication, Brand Company meeting

FY24: Brand Channel Unity Week, Distributor presentations, AOP deck delivery

Partnering with the agencies and cross functional team to drive the communication strategy and vision media to shelf, for retail programs, and helping to develop platforms/executions that maximize business results.

Analysis and Reporting: Lead the analysis and reporting of market and competitor trends to identify salient business issues/opportunities, working with divisional sales/marketing teams as necessary.

Performance tracking including weekly & monthly updates including sell-in, sell-out, shopper and marketing highlights.

Tracking performance across divisions and states, based on channel and SKU level to inform planning.

Research: Collaborate with Insights team on research programs to ensure marketing programs/expenditures meet KPIs. Consistently seek to improve the existing programming.

Competitive Analysis and Implications: Assist with the development of the Strategic Brand Review by analyzing category opportunities, identifying key consumer targets, innovation opportunities, and activation strategies.

Major Responsibilities / Accountabilities

Keep a pulse on the state of the business across key performance trackers to provide the team with valuable insights and watchouts to inform execution.

Act as day-to-day support to Senior Brand Manager assisting in various brand deliverables: Brand Annual Operating Plan and Consumer Engagement Platform, P&L, A&P spend guidelines & internal engagement plan.

Support the development of brand's long-term innovation plans with Innovation Hub along with execution (launch, content & budget planning).

Support Malibu's festival strategy & execution including creative development, on-site footprint, communication with the field, drinks strategy & amplification.

Support Malibu's commercial execution across On & Off- Premise alongside Channel Marketing team.

Support Senior Brand Manager on asset creation with Global Team (Brand Company).

Support Senior Brand Manager in the development of national programs/strategies with flexibility and local adaptation in mind; deliver brand digital strategy/media engagement plans.

Support the Creative Content Director in coordinating the creation of brand assets for always-on and key campaign periods.

Support financial accountability and P&L analysis through management of vendor purchase orders and A&P budget tracking.

Support Malibu's multi-cultural strategy and execution.

Always-on tracking of traditional and digital media strategies / trends, demand territories and occasions, and brand perceptions.

Behaviors required to succeed

Strong entrepreneurial ability to work around obstacles, results-driven, and a bias for action with a pilot/learn/scale approach.

Extremely organized and able to manage multiple projects and deadlines.

Highly motivated self-starter with strong leadership, analytical, and interpersonal skills as well as the ability to collaborate effectively across functions with passion and enthusiasm

Results-oriented and ability to operate with agility to run with test and learn approach.

Ability to successfully lead a cross-functional team including global brand owners, agencies, field marketing, sales, consumer insights, and Marketing Accelerator.

Must be able to both lead and influence teams effectively.

Ability to communicate effectively, verbally and in writing, and executive presentation skills.

Required Skills/Competencies

3+ years of marketing experience; experience in strategy/brand development, including brand positioning and brand building activities (digital/social and retail).

Strong financial / business / analytical acumen. Must be proficient in Excel.

Proficiencies in problem solving and the ability to multi-task are requirements.

Ability to communicate effectively, verbally and in writing, and executive presentation skills.

Spirits industry experience preferred.

MBA preferred.

Approximately 25% travel to field locations

Who are we?

Pernod Ricard USA is the premium spirits and wine company in the U.S. The company's leading spirits and wines include such prestigious brands as ABSOLUT Vodka, Chivas Regal Scotch Whisky, The Glenlivet Single Malt Scotch Whisky, Jameson Irish Whiskey, Malibu, Kahlua Liqueur, Beefeater Gin, and Avion Tequila such superior wines as Jacob's Creek and Brancott Estate; and such exquisite champagnes and sparkling wines as Perrier-Jouet Champagne, G.H. Mumm Champagne and Mumm Napa sparkling wines. Learn more about our history, values, strategies and organization by visiting us at

Working at Pernod Ricard

Working for Pernod Ricard USA means working for the co-leader in the global wines and spirits industry - and having the opportunity to work with great people and great brands in diverse and challenging roles. Our success is the result of the passion and creativity of our people, our exceptional portfolio of leading premium brands, and a shared commitment to our values of entrepreneurship, mutual trust, and a strong sense of ethics. Pernod Ricard USA rewards both individual initiative and a spirit of collaboration, and encourages ongoing professional development. Pernod Ricard USA recognizes the importance of continuously building upon our diverse workforce and inclusive culture. We believe in championing an inclusive culture that embraces differences and encourages employees to challenge themselves and their colleagues.


Pernod Ricard USA offers competitive compensation, performance bonuses and domestic & international career development opportunities.
Pernod Ricard USA offers an extensive benefits package that includes:

Product allowance to enjoy on Pernod Ricard products

Competitive paid Time Off Plan + Well Being Days

Medical, dental, vision and life insurance

Gym reimbursement

Employee Assistance Program

BetterUp Care wellness benefits

And much, much more! For more information regarding our offerings, please visit :

\* Offers will be subject to United States local terms.

Job Posting End Date:

Target Hire Date:2022-08-08-07:00

Target End Date:

Pernod Ricard USA is an Equal Opportunity Employer of Minorities, Females, Protected Veterans, and Individuals with Disabilities