Coach Inc Associate CRM Manager in New York, New York
Stuart Weitzman is a leading luxury accessories brand that is synonymous
with strength in femininity. Defined by an energetic, modern and bold
attitude, SW is known for its unique approach to melding fashion,
function and fit in every silhouette. The brand's focus on creating
timeless, effortless shoes and handbags that are engineered to empower
women with both confidence and comforthas resonated around the world, as
SW is now available in all corners of the globe through an array of
websites, boutiques and retail partners.
Stuart Weitzman is part of the Tapestry portfolio - a global house of
brands powered by optimism, innovation and inclusivity.
Summary:The Associate Manager, CRM at Stuart Weitzman ("SW") will report
to the Sr. Manager of Relational Marketing & Consumer Insights, and be
responsible for management and development of CRM initiatives to support
ecommerce and brick & mortar sales objectives. Managing tactical and
strategic tasks, the Associate Manager will be able to balance both
analytical and strategic needs.
Essential Duties and Responsibilities:
With leadership from Sr. Manager of Relational Marketing & Consumer
Insights & Tapestry Center of Excellence, identify customer-focused
journeys in order to increase loyalty, improve customer retention &
reactivation, and drive sales growth (both online and in-stores)
Identify, develop and syndicate audiences or segments (with help of CDP)
for clienteling (store associate outreach) and marketing campaigns
(including Email, Direct Mail and Paid Channels), primarily focused on
Submit briefs for CRM specific initiatives (including Direct Mailers,
clienteling templates etc.)
Conduct testing focused on audience / customer segments to continually
improve marketing effectiveness and identify best practices within each
Analyze and present findings from marketing programs (and any related
testing) to drive improved performance across channels
Partner with CRM Analyst in reporting and analytics; assist the team in
analyzing customer behaviors and trends in order to identify key drivers
Identify initiatives from customer data to help improve customer KPIs
(i.e., employee incentive programs, marketing initiatives etc.)
Collaborate with relevant teams (Retail, Ecommerce, Digital Marketing,
Insights & tapestry Center of Excellence) to identify segment automation
& personalization opportunities
Manage launch and implementation of new CRM tools and Clienteling
programs in partnership with Retail and Marketing teams
Support development and implementation of the SW Clienteling Tool Kit in
partnership with Retail and Marketing teams
Manage briefing & development of Clienteling Lookbooks (seasonal/key
product focus) or any other retail needs which are used for clienteling
Support development and execution of special projects as needed
Skills and Abilities Required:
Strong analytic background - adept with numbers (very comfortable with
Strong written communication skills
Tableau, Custora, Salesforce Marketing Cloud and SQL knowledge.
Excellent organizational, communication and interpersonal skills.
Must be detail-oriented.
Luxury brand sensibility.
Ability to work in a team environment.
Proven ability to multitask and prioritize in a fast paced
Education and Experience Required:
College degree and 2-3 years relevant working experience (preferably in
Our Competencies for All Employees
Drive for Results: Can be counted on to exceed goals successfully; is
constantly and consistently one of the top performers; very bottom-line
oriented; steadfastly pushes self and others for results.
Customer Focus: Is dedicated to meeting the expectations and
requirements of internal and external customers; gets first-hand
customer information and uses it for improvements in products and
services; acts with customers in mind; establishes and maintains
effective relationships with customers and gains their trust and
Creativity: Comes up with a lot of new and unique ideas; easily makes
connections among previously unrelated notions; tends to be seen as
original and value-added in brainstorming settings.
Interpersonal Savvy: Relates well to all kinds of people, up, down, and
sideways, inside and outside the organization; builds appropriate
rapport; builds constructive and effective relationships; uses diplomacy
and tact; can diffuse even high-tension situations comfortably.
Learning on the Fly: Learns quickly when facing new problems; a
relentless and versatile learner; open to change; analyzes both
successes and failures for clues to improvement; experiments and will
try anything to find solutions; enjoys the challenge of unfamiliar
tasks; quickly grasps the essence and the underlying structure of
Perseverance: Pursues everything with energy, drive, and a need to
finish; seldom gives up before finishing, especially in the face of
resistance or setbacks.
Dealing with Ambiguity: Can effectively cope with change; can shift
gears comfortably; can decide and act without having the total picture;
isn't upset when things are up in the air; doesn't have to finish things
before moving on; can comfortably handle risk and uncertainty.
Stuart Weitzman is an equal opportunity and affirmative action employer
and we pride ourselves on hiring and developing the best people. All
employment decisions (including recruitment, hiring, promotion,
compensation, transfer, training, discipline and termination) are based
on the applicant's or employee's qualifications as they relate to the
requirements of the position under consideration. These decisions are
made without regard to age, sex, sexual orientation, gender identity,
genetic characteristics, race, color, creed, religion, ethnicity,
national origin, alienage, citizenship, disability, marital status,
military status, pregnancy, or any other legally-recognized protected
basis prohibited by applicable law. Visit Stuart Weitzman at