Job Information
Publicis Groupe Associate Director, Connections Strategy (CRM) in New York, New York
Company Description
Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by Ad Age as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.
Job Description
Strategy at Digitas is a multi-disciplinary team of Creative, Social, Experience and Connections Strategy experts, unified by a shared ambition to inspire ideas that move people.
To further accelerate this ambition, we are looking for an outstanding Associate Director, Connections Strategy (CRM) – someone who champions a modern approach to connected brand experiences powered by data; who understands consumer behavior and context, and architects and orchestrates strategic communications to define how brands connect to people in a digital world
Sound like you? Read on.
What you’ll do:
As Associate Director, Connections Strategy focusing on CRM, your marketing, martech, data and CRM channel expertise will be essential to supporting and inspiring strategic direction for client engagements.
Demonstrating an intimate understanding of how consumers interact with addressable channels and technology, you’ll focus on effectively solving clients' business challenges and inspiring connected and customer centric experiences through an orchestrated system of owned and addressable touchpoints powered by macro and micro insights.
Day-to-day, your role will include:
Analyzing and illuminating how consumers interact with CRM communications through research and rigorous data analysis of performance data and segmentation insights
Mapping consumer experience/CRM journeys to identify high-impact moments for brands to connect, build loyalty and increase lifetime value
Partnering with analytics teams to guide the activation of data-driven segmentation insights and ideate contact strategies that a brand needs to provide to influence audiences
Identifying opportunities to leverage 1P & 3P data and marketing technology stack to improve CRM strategies and tactics
Briefing creative teams on customer centric CRM experiences
Assessing CRM maturity and opportunities for improving lifetime value
Designing orchestrated systems of brand communications, partnering with integrated marketing and creative teams to bring customer-centric experiences to life
Bring best practices to clients in integrated marketing communications across addressable channels like email, sms, web, direct mail and media
Building trusted client relationships, keeping them apprised of competitive activity, cultural shifts and consumer trends
Forming collaborative relationships with other agency capabilities, partner agency teams and third parties as necessary
Maintaining and evolving Connections team artifacts, demonstrating a consistent and repeatable approach to Connections Strategy outputs
Qualifications
This exciting and important role requires strong work experience (7-9 years; min 4-year college degree), including a track record of impactful work and professional ingenuity – which means you are :
A digitally-savvy marketer with a depth of knowledge in digital strategy and/or multi-channel planning, and an unstoppable drive to bring the best work to life
A knowledgeable CRM practitioner who understands how data and technology enable personalization at scale
Experience with CRM platforms such as Adobe or Salesforce Marketing Cloud
Time spent developing and implementing strategies specifically in owned and addressable channels such as email, SMS, app, website, direct mail and media
A strong analytical thinker with exceptional research dexterity and a creative approach to data exploration
A trend-watcher who is forever curious about digital behavior and cultural shifts, with a talent for translating opportunities into smart, persuasive points of view
An engaging storyteller who brings a presentation to life in an articulate, straightforward and compelling way
Superior relationship skills able to work with cross-functional teams and has a service-oriented mindset
An up-and-coming leader and team manager with a demonstrated ability to coach and develop talent, inspire and drive change and rally varied groups to collaborate effectively
An all-around seasoned professional with exceptional communication, organizational and time management skills, and the flexibility to adapt quickly to change
Got what it takes? We’d love to hear from you.
Additional Information
Digitas is an equal opportunity employer.