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Job Information

Publicis Groupe Associate Director, Partner Direct - HCP in New York, New York

Company Description

At CoLab, it is both our model and culture to establish fully integrated cross-discipline teams that put our clients wholly at the center and enable us to provide best-in-class services in a fluid and modular way. CoLab uses living data to create brand movements at the speed of people’s lives. We move faster, create movements, and deploy real time data that connects world class creative to content and media in service of growth and ROI.

As part of Publicis Media, our leadership is defined by experience, commitment, and continuity across our vast network. Helming our agencies and teams are some of the most seasoned experts in the industry, committed to doing the best for our people and our clients every day, and bound together by our inclusive and humane culture. No matter whether we’re recruiting new talent or devising new media campaigns for our clients, we put the humanity and identity of real people at the forefront of everything we do. And our peerless history of continuous learning and innovation means we never stand pat.

Publicis Media is the #1 media network in North America, made of a family of world-class media agencies, solutions, and talent. Together, we comprise more than 23,000 people in more than 60 countries, united to serve the world’s best-known and most successful brands.

Job Description

Manages day-to-day tactical plan needs. Develops strong relationships with internal & external media stakeholders. Plans, directs & coordinates media programs for clients. The goal for this role is to develop innovative, multi-channel, healthcare media plans while fostering strong media partnerships to expand marketplace skill set.

Key Responsibilities


  • Strong understanding of how the agency works and how jobs flow throughout

  • Strong understanding of client’s business and goals

  • Understanding of how client business objectives translate into media investment and management strategies

  • Strong understanding of the planning process

  • Strong understanding of the overall media marketplace and partner landscape

Firm understanding of partnership opportunities, deals and terms


  • Oversees the daily execution of Partner Direct team tasks

  • Responsible for leading media planning process - team adherence to timelines, ensure partner recommendations ladder up to media strategies

  • Responsible for leading tactical plan presentation with client teams

  • Responsible for leading rate negotiations

  • Responsible for developing POV's on new partners and media offerings

Internal + External Relationships

  • Responsible for developing talent, delegating appropriately, and ensuring teams are working smoothly

  • Responsible for managing and prioritizing team assignments

  • Provides clear, regular communication regarding client and project goals, prioritization, and measures of success to all key stakeholders

  • Fosters a positive work environment

  • Provides expertise and shares knowledge with junior team members

  • Delivers constructive, actionable feedback to team

  • Begins to develop working relationships with client contacts as necessary

  • Continues to develop relationships with key media partners

  • Collaborates internally with leadership across capabilities and teams

  • Continues to develop relationships with key Groupe teams, such as APEX and PMX

  • Able to navigate proper support for planning systems and tools

  • Contributes to new business efforts as needed


  • 6+ years of experience

  • Pharma experience required, including HCP marketing

  • Expertise in multiple channels, audiences, and campaign types: Digital - Endemic/Lifestyle, Video, Audio - Terrestrial & Streaming, Print, OOH, HCP, Payer/Managed Markets

  • Excellent communication skills (written and verbal)

  • Proven experience writing presentations, creative briefs, summaries of industry news and/or POVs

  • Strong editing and proofreading skills

  • Strong presentation abilities

  • Superior organization skills and ability to lead and oversee execution of numerous projects at one time

  • Strong client relations skills and ability to strategically think from a client’s perspective

  • Ability to think conceptually and to translate concepts into actionable media plans

  • BA/BS preferred

Additional Information

Compensation Range: $91,000 - $144,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 04/12/2024.