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New York Times Associate, Email/Landing Page Solutions in New York, New York

Job Description

The Mission of the New York Times:

Our mission is to seek the truth and help people understand the world, a mission that has steered the New York Times through more than 160 years of challenge and change. We believe that great journalism has the power to make each reader’s life richer and more fulfilling, and all of society stronger and more just.

Your Team:

You will be joining a team of seasoned specialists in Email Operations, who support all marketing email and landing page initiatives for the Standalone Products group: NYT Cooking, NYT Games, and more. In addition to setting up and launching these assets, your team is a thought partner to our marketing and creative groups, advising on best practices and setups.

The Role:

You will be responsible for developing and deploying front-end creative to support a segmented content strategy to drive conversion. An ideal candidate is deeply familiar with HTML, CSS and JavaScript best practices for targeted experiences. You will have had prior experience in email marketing , and be ready to jump into everything from coding responsive HTML emails to executing campaigns. You should have familiarity in building and executing campaigns via a Content Management System (CMS) and/or personalization tools. You are innovative, efficient and highly collaborative with an unyielding focus on beating goals through iterative learning.

Responsibilities

  • Gather requirements, test deliverability, prepare and deploy campaigns using Responsys’ platform, prior platform experience is highly preferred

  • Deploy marketing assets to desktop and mobile properties via content management platforms, using HTML, CSS and ReactJS

  • Maintain best practices for email campaigns & landing pages, and make recommendations when necessary

  • Accountable for successful, accurate, and on-time deployment of all assets, to ensure optimal campaign performance and support A/B testing initiatives

  • Manage and anticipate clients’ needs to provide accurate campaign execution and proactive maintenance

  • Troubleshoot and debug collaboratively to resolve coding and trafficking issues

  • Track, measure and analyze early post-launch campaign activities, and resolve delivery and any performance problems related to setup or technical issues

Requirements

  • 4+ years of email deployment and coding experience, Responsys Preferred

  • 1+ years of experience in front-end web development, including debugging skills

  • Strong problem-solving ability and excellent communications skills, particularly in translating technical explanations to non-technical users

  • Excellent client service approach and ability to meet tight, ad hoc deadlines and multi-task effectively

  • Thrives in a collaborative, cross-functional and diffuse team environment

  • Familiarity with website content management systems such as Magnolia, Optimizely, BlueKai, etc.

  • Demonstrated knowledge of creative A/B testing, media formats and internet technologies

  • Understanding of inventory and delivery process, third-party ad tags, rich media concepts, a bonus

  • Prior experience leading UX/UI projects, particularly on website projects, a bonus

  • Willing to learn and actively pursues new skills to support business needs

#LI-AM1

The New York Times is committed to a diverse and inclusive workforce, one that reflects the varied global community we serve. Our journalism and the products we build in the service of that journalism greatly benefit from a range of perspectives, which can only come from diversity of all types, across our ranks, at all levels of the organization. Achieving true diversity and inclusion is the right thing to do. It is also the smart thing for our business. So we strongly encourage women, veterans, people with disabilities, people of color and gender nonconforming candidates to apply.

The New York Times Company is an Equal Opportunity Employer and does not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The New York Times Company will consider qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local "Fair Chance" laws.

Help shape the future of The New York Times

Whether it’s bringing new truths to light through reporting, optimizing products and formats to deliver a world-class digital and app experience, or analyzing data to better understand how we can best serve our readers, Times employees are part of a growing, unified team that is driven to build the best destination for journalism in the world.

That’s always been the case, but it is especially so today. In a time of uncertainty we’ve provided information and guidance to help readers navigate daily life — whether it’s understanding health risks or getting advice on staying sane and productive at home. This would not be possible without our journalists, data scientists, marketers, designers, engineers, project managers and many, many more.

Home to world-class talent

To create journalism and supporting products that stand apart, we must recruit the finest talent in the world. Journalists, data designers, videographers, agile marketers, art directors, and many others, we’re looking for people at all stages of their careers to bring different perspectives and practices to our teams. Together, we can make our journalism more insightful, meaningful and essential to the daily lives and understanding of people around the world.

Employee-driven benefits

If you see a job opening here that might be a good fit for you, we encourage you to apply. We offer a comprehensive and competitive benefits package that includes medical, dental and vision plans for employees and their families, health and wellness programs, a 401(k) plan, tuition reimbursement, paid vacation, paid parental leave and much more.

If you are an active employee at The New York Times or any affiliates, please do not apply here. Go to the Career Worklet on your Workday home page and View "Find Internal Jobs". Thank you!

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