Coach Inc Associate Manager, Copy in New York, New York
Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last-for you to be yourself in.
Coach is part of the Tapestry portfolio - a global house of brands committed to stretching what's possible.
Job Title: Associate Copy Manager, Coach Outlet, Creative Studio
Primary Purpose:Support and partner with the Copy Manager for creative briefs relating to Coach's hugely successful Outlet business. This is a mid-level role within the wider copy team, accountable for several ongoing projects for this fun and fast-paced fashion business.
In this role you will work closely with creative leads to ideate narrative and craft engaging, meaningful copy for Outlet briefs. From marketing emails to coachoutlet.com site assets, you will help refresh brand messaging on a weekly and seasonal basis.
The successful individual will leverage their proficiency in copywriting to...
Write and edit engaging, meaningful and original copy for Outlet (Women's and Men's)
Consistently create original, short and snappy headlines, subject lines and body copy that is full of flair and personality
Help to develop the Outlet voice seasonally across digital and print collateral
Support the Copy Manager on miscellaneous digital requests and other special projects
Brainstorm and contribute relevant ideas for seasonal concepts, product or collection launches, seasonal storytelling, etc.
Copyedit and proofread to professional standards
Understand the needs of both the business and the consumer mindset to deliver winning copy provokes action and emotion - and ultimately sales and customer loyalty
Effectively partner with the Marketing & Ecommerce teams and Creative Studio producers to manage and fulfill copy needs including site banners, emails, digital invites, mailers and more
The accomplished individual...
Is collaborative, confident and positive with a can-do attitude
Is able to multi-task, meet tight deadlines and work effectively/collaboratively within a fast-paced environment
Has a strong sense of pride, ownership and accountability for his/her own work.
Is detail-orientated and has the ability to fact-check, self-edit and proofread own work
Has s strong interest in fashion and a knowledge of trends and terminology
Is passionate about shopping and the customer experience
Understands the importance of global and local messaging and the demands of a global retail business
Understands tone of voice and is able to write punchy, short-form copy at speed
Is able to prioritize tasks and create/maintain organized copy documents
The outstanding professional will have...
2-3 years of relevant work experience
A flair for creative writing and tone of voice
E-commerce and magazine/journalism experience (preferred but not required)
Experience writing Women's Wear in a retail or editorial environment
A positive, proactive attitude
Our Competencies for All Employees
Courage: Doesn't hold back anything that needs to be said; provides current, direct, complete, and "actionable" positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn't upset when things are up in the air; doesn't have to finish things before moving on; can comfortably handle risk and uncertainty.
Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.
Our Competencies for All People Managers
Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
Developing Direct Reports and Others:Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
Building Effective Teams: Blends people into teams when needed; creates strong moraleand spirit in theirteam; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.
Coach is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant's or employee's qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. Visit Coach at www.coach.com.