The Clorox Company Associate Marketing Manager, CRM in New York, New York
Make your mark
At Clorox, we build big brands that make everyday life better, every day. We value our differences, and challenge each other to think and act boldly. We try new things, succeed, fail and keep learning. We work hard, and have busy personal lives. And we’re all able to make a positive impact – at Clorox, in our communities, and in the lives of millions of people who invite us into their homes. Make your mark and help us drive Good Growth – growth that is profitable, sustainable and responsible.
You will lead Retention marketing for multiple Clorox brands, developing best-in-class CRM journeys that drive engagement and monetization across the customer’s lifecycle. Key journeys include conversion, activation, product launches, promotions, loyalty, and winback. You will flawlessly execute strategies across email, SMS, web, and experimental channels, expertly tapping into our data to segment, target, and excite our customers. You will lead our team’s point of view for applying and testing new personalization and segmentation capabilities, working closely with colleagues on our Acquisition, Brand, Product, Engineering, Data Science, Merchandising, and Creative teams.
Own the end-to-end development of lifecycle campaigns - from planning and execution, to optimization and measurement - that increase user engagement, retention and LTV.
Develop promotional campaigns and manage the email marketing cadence in partnership with the Brand, Merchandising, and Acquisition teams.
Partner closely with the Data team to define lifecycle stages, target key customer actions, and nurture high value cohorts.
Measure the success of retention marketing efforts and regularly report out on performance and key findings.
Drive strategic and operational efficiency by sizing and independently prioritizing opportunities with an eye towards applying learnings across multiple brands.
Develop and implement a Loyalty strategy in concert with the Retention Pod Leader. Partner with the Product team to evaluate vendors and select a Loyalty platform to service all DTC brands.
Key Skills, Abilities and Experience Required
You are a seasoned lifecycle marketer with a growth hacker / start-up mentality who can bring user experiences to life through a variety of CRM strategies. You embody our group’s fail fast mentality by developing tests and iterating on learnings across platforms, creative formats, messaging, audiences. You enjoy working within a team of passionate, collaborative marketers but are equally comfortable operating independently to bring projects to completion. You’re also a strong communicator who welcomes the opportunity to coach junior team members.
Minimum of 5-7 years experience in retention marketing, CRM, or lifecycle automation. E-commerce experience a plus.
Bachelor's Degree Required
Demonstrated, extensive experience with marketing automation platforms and ESPs, including experience with platform migration.
Strong analytical skills and a proven track record of working with data to drive campaign ideation and business results.
Ability to work across multiple brands that have different customer bases. Comfortable pivoting quickly to meet each brand’s priorities.
Excellent communication, collaboration and project management skills.
Willingness to seek out answers, explore out of the box solutions, and track down resources. Strong problem-solving skills, especially when dealing with ambiguity.
Candidate will ideally be located in New York but open to remote based on candidate location.
More about Marketing
Marketing is a powerful growth engine for Clorox. We create winning ideas that drive consumer value and energize our brands and businesses around the world. Consumers are at the center of everything we do, and our brand teams translate passion for the consumer into business results. We use consumer insights to develop and implement marketing plans, create and evaluate business-building projects, and inspire new product development opportunities. Join our team to help us develop human-centered, technology-enabled, purpose-driven brands.
More About Clorox
The Clorox Company (NYSE: CLX) is a leading multinational manufacturer and marketer of consumer and professional products with approximately 8,800 employees worldwide and fiscal year 2020 sales of $6.7 billion. Clorox markets some of the most trusted and recognized consumer brand names, including its namesake bleach and cleaning products;
Liquid-Plumr® clog removers
Poett® home care products
Fresh Step® cat litter
Glad® bags, wraps and containers
Hidden Valley® dressings and sauces
Brita® water-filtration products; Burt's Bees® natural personal care products
RenewLife® digestive health products
Rainbow Light®, Natural Vitality™ and NeoCell® dietary supplements.
The company also markets industry-leading products and technologies for professional customers, including those sold under the CloroxPro™ and Clorox Healthcare® brand names. Nearly 80% of the company's sales are generated from brands that hold the No. 1 or No. 2 market share positions in their categories.
Please apply directly to our job postings and do not submit your resume to any person via text message. Clorox does not conduct text-based interviews and encourages you to be cautious of anyone posing as a Clorox recruiters via unsolicited texts during these uncertain times.
Making a positive impact
Clorox is a signatory of the United Nations Global Compact and the Ellen MacArthur Foundation's New Plastics Economy Global Commitment. The company has been broadly recognized for its corporate responsibility efforts, named to the 2020 Axios Harris Poll 100 reputation rankings, Barron's 2020 100 Most Sustainable Companies list, and the Human Rights Campaign's 2020 Corporate Equality Index, among others. In support of its communities, The Clorox Company and its foundations contributed more than $25 million in combined cash grants, product donations and cause marketing in fiscal year 2020. For more information, visit TheCloroxCompany.com , including the Good Growth blog, and follow the company on Twitter at @CloroxCo
The Clorox Company and its subsidiaries is an EEO/AA/ Minorities/Women/LGBT/Protected Veteran/Disabled employer. You may view the Equal Employment Opportunity is the Law notice (https://www.dol.gov/agencies/ofccp/posters) by clicking on it.
Clorox is committed to providing reasonable accommodation for qualified applicants with disabilities and disabled veterans during the hiring and interview process. If you need assistance or accommodation due to a disability, contact us at HR@clorox.com . Please note: This email is reserved for individuals with disabilities in need of assistance and is not a means of inquiry about positions/ application statuses.
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