Macmillan Associate Marketing Manager, FSG in New York, New York
Farrar, Straus and Giroux (FSG), a division of Macmillan, seeks an Associate Marketing Manager to join our team, working across the FSG, MCD and Picador lists. We are looking for an experienced media buyer to join our team. In this role you will be responsible for end-to-end campaign management from negotiation, campaign set up, execution and reporting. The Associate Marketing Manager will also be responsible for managing our extensive awards program, overseeing the seasonal catalogs and handling sales communications.
In addition to working with FSG, MCD and Picador’s publicity and marketing teams, you will work closely with our sales team, outside designers, outside vendors and advertising partners. This role will report into the Associate Director of Marketing for FSG & Picador.
The ideal candidate must have excellent organization and negotiation skills and be able to work in a fast-paced deadline driven environment.
What you'll do:
Oversee the extensive awards program, handling submissions, maintaining relationships with awards staff and communicating with the publication team
Buy media and negotiate ad rates across digital, audio, print, and outdoor outlets
Handle the creation of promotional items from negotiation to successful delivery
Work closely with ad outlets to traffic assets on time and manage campaigns
Analyze campaign results and distill campaign metrics to internal stakeholders
Research new advertising outlets and develop relationships with them
Provide support for special projects, as they arise
What you'll bring:
Excellent organization skills and ability to prioritize workload
Strong attention to detail
Ability to use, understand, analyze a variety of advertising analytics tools and databases
Ability to collaborate with multiple teams concurrently
Working knowledge of analytics applications such as Google Analytics or Adobe Omniture a plus
Minimum of 3 years’ experience in advertising or marketing
Knowledge of publishing industry a plus
Agency experience a plus
Macmillan Publishers is a global trade book publishing company with prominent imprints around the world, publishing a broad range of award-winning books for children and adults in all categories and formats. Macmillan Publishers is committed to our authors, our employees, and to the environment.
U.S. publishers include Celadon Books, Farrar, Straus and Giroux, Flatiron Books, Henry Holt & Company, Macmillan Audio, Macmillan Children’s Publishing Group, Picador, St. Martin's Press and Tor Books. In the UK, Australia, India, and South Africa, Macmillan publishes under the Pan Macmillan name. The German company, Holtzbrinck Deutsche Buchverlage, includes among its imprints S. Fischer, Kiepenheuer and Witsch, Rowohlt, and Droemer Knaur.
Macmillan Publishers is a part of the Holtzbrinck Publishing Group, a large family-owned media group of companies headquartered in Stuttgart, Germany.
We are an Equal Opportunity Employer. We are actively seeking job applicants who reflect a broad representation of differences, including race, ethnicity, religion, sex, sexual orientation, gender identity/expression, physical ability, neurodiversity, age, family status, economic background and status, geographical background and status, and perspective. We believe that the best companies reflect the incredible diversity in viewpoints, backgrounds, and identities of the world in their staffs, and are committed to inclusive hiring across departments and levels. The successful candidate for this position will be an employee of Macmillan Publishing Group, LLC.