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New York Times Associate SEO Editor, Evergreen (New York) in New York, New York

Job Description

Our Associate SEO Editor, Evergreen, will be responsible for continuing to support our growth in search from both a news and evergreen perspective and maintain The Times’s visibility on the biggest storylines and themes of the day and year. The Associate Evergreen Editor will not only help provide timely search optimization recommendations on the day’s stories but also monitor our suite of evergreen content; as well as recommend new lines of evergreen coverage that we can launch based on seasonality and news events. Our Associate Evergreen Editor will also develop and maintain a strategy for resurfacing relevant content in anticipation of news events and upcoming seasonal trends.

They are also responsible for scaling SEO strategy and tactics to the broader newsroom. They do this by monitoring tool usage in the newsroom, contributing to regularly scheduled SEO training sessions, and doing periodic analysis into the SEO tactics of news and features desks.

This role will be remote until a return to office where you will then be expected to work in the New York office. The role requires a flexible schedule for both the day and evening. It also requires work two weekends a month on a normal 5 day-schedule.

Responsibilities :

  • Manage a suite of evergreen content across the newsroom and develop an optimization system centered around updates and prioritization of specific topics

  • Create training manuals for editorial teams on optimizing evergreen content

  • Work on executing strategies for new and existing evergreen content

  • Attend daily news meetings and monitor 10 or more daily news stories each day for updating, and other tactical optimizations (headline changes, backlinking, story updates, image optimization and more)

  • Regularly create competitive analysis reports on evergreen content across our wide array of competitors

  • Provide monthly reports on evergreen content performance across the newsroom

  • Pitch evergreen content ideas to various sections across the newsroom for consideration

  • Alert editors in the newsroom to gains and losses in ranking and follow up to ensure they are actioned on evergreen content

  • Support the larger search team in delivering SEO training sessions to newsroom editors and regularly review and make suggestions for improved training from our Newsroom Development and Support team

  • Based on ongoing technical audits and new SEO product feature development done in partnership with Technical SEO experts, advise on and implement search strategy shifts that need to be made for our evergreen coverage

Qualifications :

  • This editor must obsess over news, deeply understand the landscape of the Web and be committed to interpreting and responding to data.

  • Knowledge of the search engine industry, best practices for news search and knowledge of search engine algorithms

  • Experience working closely with editors and reporters

  • Exceptional organizational and project management skills

  • This editor must be collaborative and able to partner with colleagues in the newsroom, strategy, product, data, marketing and beyond. Diplomacy is crucial.

  • The role requires a flexible schedule for both the day and evening. It also requires work one weekend a month.

The New York Times is committed to a diverse and inclusive workforce, one that reflects the varied global community we serve. Our journalism and the products we build in the service of that journalism greatly benefit from a range of perspectives, which can only come from diversity of all types, across our ranks, at all levels of the organization. Achieving true diversity and inclusion is the right thing to do. It is also the smart thing for our business. So we strongly encourage women, veterans, people with disabilities, people of color and gender nonconforming candidates to apply.

The New York Times Company is an Equal Opportunity Employer and does not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The New York Times Company will consider qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local "Fair Chance" laws.

Help shape the future of The New York Times

Whether it’s bringing new truths to light through reporting, optimizing products and formats to deliver a world-class digital and app experience, or analyzing data to better understand how we can best serve our readers, Times employees are part of a growing, unified team that is driven to build the best destination for journalism in the world.

That’s always been the case, but it is especially so today. In a time of uncertainty we’ve provided information and guidance to help readers navigate daily life — whether it’s understanding health risks or getting advice on staying sane and productive at home. This would not be possible without our journalists, data scientists, marketers, designers, engineers, project managers and many, many more.

Home to world-class talent

To create journalism and supporting products that stand apart, we must recruit the finest talent in the world. Journalists, data designers, videographers, agile marketers, art directors, and many others, we’re looking for people at all stages of their careers to bring different perspectives and practices to our teams. Together, we can make our journalism more insightful, meaningful and essential to the daily lives and understanding of people around the world.

Employee-driven benefits

If you see a job opening here that might be a good fit for you, we encourage you to apply. We offer a comprehensive and competitive benefits package that includes medical, dental and vision plans for employees and their families, health and wellness programs, a 401(k) plan, tuition reimbursement, paid vacation, paid parental leave and much more.

If you are an active employee at The New York Times or any affiliates, please do not apply here. Go to the Career Worklet on your Workday home page and View "Find Internal Jobs". Thank you!