New York Times Associate SEO Editor, Evergreen (New York) in New York, New York
Our Associate SEO Editor, Evergreen, will be responsible for continuing to support our growth in search from both a news and evergreen perspective and maintain The Times’s visibility on the biggest storylines and themes of the day and year. The Associate Evergreen Editor will not only help provide timely search optimization recommendations on the day’s stories but also monitor our suite of evergreen content; as well as recommend new lines of evergreen coverage that we can launch based on seasonality and news events. Our Associate Evergreen Editor will also develop and maintain a strategy for resurfacing relevant content in anticipation of news events and upcoming seasonal trends.
They are also responsible for scaling SEO strategy and tactics to the broader newsroom. They do this by monitoring tool usage in the newsroom, contributing to regularly scheduled SEO training sessions, and doing periodic analysis into the SEO tactics of news and features desks.
This role will be remote until a return to office where you will then be expected to work in the New York office. The role requires a flexible schedule for both the day and evening. It also requires work two weekends a month on a normal 5 day-schedule.
Manage a suite of evergreen content across the newsroom and develop an optimization system centered around updates and prioritization of specific topics
Create training manuals for editorial teams on optimizing evergreen content
Work on executing strategies for new and existing evergreen content
Attend daily news meetings and monitor 10 or more daily news stories each day for updating, and other tactical optimizations (headline changes, backlinking, story updates, image optimization and more)
Regularly create competitive analysis reports on evergreen content across our wide array of competitors
Provide monthly reports on evergreen content performance across the newsroom
Pitch evergreen content ideas to various sections across the newsroom for consideration
Alert editors in the newsroom to gains and losses in ranking and follow up to ensure they are actioned on evergreen content
Support the larger search team in delivering SEO training sessions to newsroom editors and regularly review and make suggestions for improved training from our Newsroom Development and Support team
Based on ongoing technical audits and new SEO product feature development done in partnership with Technical SEO experts, advise on and implement search strategy shifts that need to be made for our evergreen coverage
This editor must obsess over news, deeply understand the landscape of the Web and be committed to interpreting and responding to data.
Knowledge of the search engine industry, best practices for news search and knowledge of search engine algorithms
Experience working closely with editors and reporters
Exceptional organizational and project management skills
This editor must be collaborative and able to partner with colleagues in the newsroom, strategy, product, data, marketing and beyond. Diplomacy is crucial.
The role requires a flexible schedule for both the day and evening. It also requires work one weekend a month.
The New York Times is committed to a diverse and inclusive workforce, one that reflects the varied global community we serve. Our journalism and the products we build in the service of that journalism greatly benefit from a range of perspectives, which can only come from diversity of all types, across our ranks, at all levels of the organization. Achieving true diversity and inclusion is the right thing to do. It is also the smart thing for our business. So we strongly encourage women, veterans, people with disabilities, people of color and gender nonconforming candidates to apply.
The New York Times Company is an Equal Opportunity Employer and does not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The New York Times Company will consider qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local "Fair Chance" laws.
Help shape the future of The New York Times
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If you see a job opening here that might be a good fit for you, we encourage you to apply. We offer a comprehensive and competitive benefits package that includes medical, dental and vision plans for employees and their families, health and wellness programs, a 401(k) plan, tuition reimbursement, paid vacation, paid parental leave and much more.
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