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Dow Jones Audience Development Manager, Audio in NEW YORK, New York

Job Description:

Dow Jones is hiring an Audience Development Manager to help us grow our podcast audience. You will use data to highlight trends and make well-informed, data-driven recommendations for investment opportunities, content creation, and distribution projects to grow the business forward.

You will work with producers to maintain an overall planning calendar, help coordinate support for new episodes and season launches, and attract new listeners to our existing podcasts from the Wall Street Journal, MarketWatch, Barron's, and IBD. In partnership with the marketing team, you will experiment with new tactics, implement and improve strategies, and help us apply best practices across our network. You will aggregate and report back on tactics based on the main KPI's as determined in partnership with our VP of Audience Development.

You will work with show producers, podcast leadership, and other staffers from across the company. A typical day might include meeting with the team behind a new podcast that is launching, reviewing promotional copy and providing feedback for the next episode of The Journal or What's News with an eye towards engagement, keeping our contacts at distribution platforms updated about our priorities and editorial calendar for the next quarter, and presenting weekly reports to a range of partners to identify marketing, promotional and content tactics that are driving new audiences and keeping the existing audience engaged.


  • Act as an important member of the team to achieve overall audience and revenue goals.

  • Conduct strategic market analysis to understand market trends and make recommendations to New Business Ventures Executive Leadership determining projects to pursue

  • Working with the marketing team, leverage owned, earned, and paid opportunities to grow the audience to our sites and products.

  • Review vendor SEM and SEO recommendations to determine quality and agreement on business goals.

  • Lead meetings with SEO and SEM vendors, implementing strategy, copy, and analysis, holding the agencies accountable to performance.

  • Work with company partners including marketing, producers, and commercial teams to ensure support of priorities.

  • Maintain relationships with external partners & platforms to identify new opportunities.

  • Create reports from multiple data sources including analytics platforms and internal databases.

  • Develop templates and present weekly updates to partners on performance including recommendations on how to improve.


  • BA/BS degree or equivalent practical experience.

  • 3 or more years of audience development experience.

  • Ability to identify trends and provide insights, while maintaining an analytical mindset.

  • Ability to multitask and manage multiple time-sensitive projects with a collaborative and committed approach to business.

  • Ability to learn quickly and adapt to a rapidly changing business environment.

  • Analytical and results driven.

  • Experience with SEO as it pertains to the publishing industry.

  • Experience with Search Console, Bing Webmaster Tools, and Google News Publisher Center.

Dow Jones , Making Careers Newsworthy

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets .

Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at Please put “Reasonable Accommodation" in the subject line.

To enter one of our US based offices: Any offer of employment is contingent on providing proof of Covid-19 vaccination prior to your start date, subject to approved medical and/or religious exemptions, in accordance with applicable law.

Business Area: NEW VENTURES

Job Category: Strategy Group

Union Status:

Non-Union role

NYC Pay Range: $50,000 - $180,000

We recognize that attracting the best talent is key to our strategy and success as a company. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.

Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.

For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce.

Since 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News.

This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.

If you are a current employee at Dow Jones, do not apply here. Please go to the Career section on your Workday homepage and view "Find Jobs - Dow Jones." Thank you.

Req ID: 34439