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New York Times Audience Development Strategist, Social & Community, Wirecutter in New York, New York

The mission (https://www.nytco.com/company/mission-and-values/) of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a newsroom that’s 1,700 strong and sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for.

Note for US based roles: Any offer of employment is contingent on providing proof of Covid-19 vaccination prior to your start date, subject to approved medical and/or religious exemptions, in accordance with applicable law.

Job Description

About the Position

Wirecutter is seeking an off-platform strategist to help expand Wirecutter’s presence and engagement on social media, including Instagram, Facebook, Twitter, and other emerging platforms.

As an audience development strategist focused on social and other platforms, you will work collaboratively with the audience and editorial team to adapt Wirecutter’s content to reach readers where they are. You will help run the day-to-day on our social accounts, and play a critical creative, and analytical role in creating new ways to serve our readers. You will join a team of other audience development strategists with strong editorial judgment, who love to experiment, and care deeply about the growing community of Wirecutter-obsessed readers. This role has the potential to be remote.

Responsibilities

  • Help grow Wirecutter’s off-platform presence and convert new audiences into loyal followers and engaged readers

  • Run day-to-day operations across platforms, including creating social assets in partnership with social video and creative, and maximizing our output on social media platforms

  • Respond to, moderate, and track reader questions and feedback across social platforms. Help report on trends in reader feedback.

  • Collaborate with New York Times teams and other partners to increase the reach of Wirecutter's journalism

  • Identify and execute on ways to both engage and inform readers

  • Cover platforms during fast-paced retail events (i.e., Amazon Prime Day, Black Friday), curated Wirecutter deal events, and other seasonal projects, in a collaborative, all-hands-on-deck environment

  • Work with other editorial teams to plan seasonal and event-based content, and identify topic areas with high audience interest

  • Collaborate with teams, such as Audience and Editorial, to optimize content, generate ideas for new coverage, and support community feedback/questions, as well as promote high-priority initiatives

  • Report actionable insights on off-platform performance and best practices to stakeholders across the company

  • Perform related work as assigned

Qualifications

  • Minimum 2-3 years of experience managing and growing at least one social media account for a brand or major media outlet

  • A deep understanding of what content and formats work on different platforms, especially Instagram and Instagram Stories

  • Comfort with analytics tools like Google Analytics, Chartbeat, Facebook Insights, and Crowdtangle

  • Basic understanding of experimentation and iteration on social platforms to find what resonates with various audiences.

  • Excellent editorial judgment, with your finger on the pulse of trends and what people are talking about online

  • Passion for The New York Times’s and Wirecutter’s mission and commitment to being a part of our innovation and growth

Please include your résumé/CV and a cover letter with your application. You can only upload one item in the “Résumé/CV” box, so please combine and upload your résumé and cover letter as one file.

Locations

Even with our office in New York City, Wirecutter remains a highly remote-friendly culture and is proud to employ incredible people across the country. Right now, we are eligible to hire in the following states: CA, CO, CT, FL, GA, HI, ID, IL, IN, ME, MA, MI, MN, NH, NJ, NM, NY, OH, OR, PA, TX, UT, VA, WA.

About Wirecutter

Wirecutter strives to be the most trusted product recommendation service on the internet. We obsessively test and report on thousands of items each year to recommend the best of everything. Our goal is to save you time and eliminate the stress of shopping, whether you’re looking for everyday gear or gifts for loved ones. We work with total editorial independence. That means nothing appears on the site as a recommendation unless our writers and editors have deemed it the best through our rigorous reporting and testing. Wirecutter was founded in September 2011 and acquired by The New York Times Company in October 2016. Wirecutter is mission-driven and reader-supported; learn more about us here.

Overview of Benefits at Wirecutter and The New York Times Company:

Though Wirecutter has a physical office in New York City, the company promotes and encourages a remote workforce, so that our employees can work in flexible and comfortable ways. We are committed to career development, supported by a formal mentoring program as well as tuition reimbursement. We believe diversity fuels innovation and creativity, and we have a variety of affinity and employee resource groups and task forces across The New York Times Company and Wirecutter dedicated to fostering a diverse and inclusive workplace.

The New York Times Company and Wirecutter provide employees and their families access to a comprehensive suite of benefits that includes not only medical, dental, and vision coverage, but also programs that help support their wellness goals. We offer a full suite of work/life assistance benefits including a generous parental leave policy, which was recently expanded in response to employee feedback. Employees giving birth now receive 20 weeks of paid leave. Non-birth, including adoptive parents, spouses, and parents also receive 20 weeks of paid leave. In addition, we also offer 401k matching.

This position is covered by the collective bargaining agreement between Wirecutter and The NewsGuild of New York, CWA Local 31003, AFL-CIO.

The annual base pay range for this role is between $76,500.00 and $88,000.00.

#LI-AM1

The New York Times is committed to a diverse and inclusive workforce, one that reflects the varied global community we serve. Our journalism and the products we build in the service of that journalism greatly benefit from a range of perspectives, which can only come from diversity of all types, across our ranks, at all levels of the organization. Achieving true diversity and inclusion is the right thing to do. It is also the smart thing for our business. So we strongly encourage women, veterans, people with disabilities, people of color and gender nonconforming candidates to apply.

The New York Times Company is an Equal Opportunity Employer and does not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The New York Times Company will provide reasonable accommodations as required by applicable federal, state, and/or local laws, and will consider qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable "Fair Chance" laws.

Help shape the future of The New York Times

Whether it’s bringing new truths to light through reporting, optimizing products and formats to deliver a world-class digital and app experience, or analyzing data to better understand how we can best serve our readers, Times employees are part of a growing, unified team that is driven to build the best destination for journalism in the world.

That’s always been the case, but it is especially so today. In a time of uncertainty we’ve provided information and guidance to help readers navigate daily life — whether it’s understanding health risks or getting advice on staying sane and productive at home. This would not be possible without our journalists, data scientists, marketers, designers, engineers, project managers and many, many more.

Home to world-class talent

To create journalism and supporting products that stand apart, we must recruit the finest talent in the world. Journalists, data designers, videographers, agile marketers, art directors, and many others, we’re looking for people at all stages of their careers to bring different perspectives and practices to our teams. Together, we can make our journalism more insightful, meaningful and essential to the daily lives and understanding of people around the world.

Employee-driven benefits

If you see a job opening here that might be a good fit for you, we encourage you to apply. We offer a comprehensive and competitive benefits package that includes medical, dental and vision plans for employees and their families, health and wellness programs, a 401(k) plan, tuition reimbursement, paid vacation, paid parental leave and much more.

If you are an active employee at The New York Times or any affiliates, please do not apply here. Go to the Career Worklet on your Workday home page and View "Find Internal Jobs". Thank you!

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