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Citigroup AVP, Digital Channel Sr Analyst - Email Production Manager in New York, New York

The Digital Channel Sr Analyst is a seasoned professional role. Applies in-depth disciplinary knowledge, contributing to the development of new techniques and the improvement of processes and work-flow for the area or function. Integrates subject matter and industry expertise within a defined area. Requires in-depth understanding of how areas collectively integrate within the sub-function as well as coordinate and contribute to the objectives of the function and overall business. Evaluates moderately complex and variable issues with substantial potential impact, where development of an approach/taking of an action involves weighing various alternatives and balancing potentially conflicting situations using multiple sources of information. Requires good analytical skills in order to filter, prioritize and validate potentially complex and dynamic material from multiple sources. Excellent communication and diplomacy skills are required. Regularly assumes informal/formal leadership role within teams. Involved in coaching and training of new recruits Significant impact in terms of project size, geography, etc. by influencing decisions through advice, counsel and/or facilitating services to others in area of specialization. Work and performance of all teams in the area are directly affected by the performance of the individual.

AVP, Digital Channel Sr Analyst - Email Production Manager

Job Description :

The Email Channel works with various product and segment owners to deliver email marketing campaigns to our customers. Individuals on the team consult with marketing strategy program owners as well as creative agencies on email design related to functionality (e.g. responsive, ADA guidelines), email best practices and test design options. Individuals are subsequently responsible for all email set-up and carrying out campaign execution and deployment checks.

Key responsibilities include:

  • Partner with internal teams, specifically – US Branded Cards or Retail Bank Program Managers (marketing strategy), Marketing Information Management (data), Creative Management (routing and copy auditing) + external suppliers to ensure email campaigns, which are often highly complex, are designed and executed flawlessly to meet business goals. Most programs have dedicated Scrum Teams for execution as well as backlog sizing; candidates will be a member of 3 Scrums.

  • Execution of program-level capacity models for monthly assessment and prioritization process

  • Planning and executing Email Marketing campaigns including setting-up/editing multiple programs within a deployment, recommending and/or refining targeting segmentation, implementing testing strategies, developing schedules, recommending optimization rules, auditing waterfalls produced by the Marketing Information Management team, and conducting pre-deployment checks.

  • Reviewing email creative submissions and confirming conformity to branding guidelines and email best practices including ADA digital guidelines as well as executional efficiency, as applicable.

  • Applying critical thinking skills to identify and mitigate potential issues to avoid negative impacts to our customers, internal clients and Brand.

  • Remain extremely focused on detail while managing multiple email campaigns simultaneously.

  • Ensure quality deliverables are on time and meet all Channel Controls.

Job Qualifications:

  • 5+ years of business experience, particularly in email campaign production management

  • Experience with Salesforce Marketing Cloud Content Builder and Journey Builder

  • Ability to understand data and make recommendations based on analytics; including test design recommendations and waterfall audits

  • Thinks operationally and strategically; analyzes issues, uses sound judgment

  • Strong communications skills: ability to clearly, effectively discuss projects; strong listening skills

  • Excellent relationship building with internal clients and external developers; requires collaboration and teamwork across organizational boundaries

  • Intellectual curiosity, logical thinking and the ability to solve problems creatively

  • Accountability, attention to detail, decisiveness and strong work ethic

  • Excellent organization and time management skills; ability to handle/track multiple concurrent job statues; works effectively under tight deadlines, adhering to process calendars

  • Ability to discern creative best practices and an eye for visual media in general.

  • Ability to understand HTML code

  • Experience with Confluence and or Jira a plus

  • Bachelor’s degree required

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.


Job Family Group:

Marketing


Job Family:

Digital & Social Media Marketing


Time Type:


Citi is an equal opportunity and affirmative action employer.

Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Citigroup Inc. and its subsidiaries ("Citi”) invite all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi (https://www.citigroup.com/citi/accessibility/application-accessibility.htm) .

View the "EEO is the Law (https://www.dol.gov/sites/dolgov/files/ofccp/regs/compliance/posters/pdf/eeopost.pdf) " poster. View the EEO is the Law Supplement (https://www.dol.gov/sites/dolgov/files/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf) .

View the EEO Policy Statement (http://citi.com/citi/diversity/assets/pdf/eeo_aa_policy.pdf) .

View the Pay Transparency Posting (https://www.dol.gov/sites/dolgov/files/ofccp/pdf/pay-transp_%20English_formattedESQA508c.pdf)


Effective November 1, 2021, Citi requires that all successful applicants must be fully vaccinated against COVID-19 as a condition of employment and provide proof of such vaccination prior to commencement of employment.

Citi is an equal opportunity and affirmative action employer. Minority/Female/Veteran/Individuals with Disabilities/Sexual Orientation/Gender Identity.

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