KIND Brand Manager- Innovation in New York, New York
Who are we?
Since its founding in 2004, KIND has been on a mission to make the world a little kinder one snack and one act at a time. KIND was born out of its founder’s desire to create a snack that was healthy and tasty, wholesome and convenient. What began as a line of premium Fruit & Nut bars sparked the creation of an entirely new healthier snacking category. Today, KIND has a family of snacks that offer solutions for a variety of different occasions.
We love making snacks that delight people’s taste buds and fuel their bodies, and we also love inspiring kindness in communities everywhere. As a not-only-for-profit company, we’ve always believed that there’s more to business than just profit.
We’re looking for passionate collaborators to help us become the foremost leader in health & wellness and positively impact society along the way. If you’re looking to be a part of an inspiring, energetic and entrepreneurial environment, you’ve found the right place.
What you’ll do
As the Brand Manager- Innovation, you will be immersed in KIND’s dynamic, fast-paced culture as a key member of the New Ventures and Innovation team, which is focused on building business in new categories, as well as launching innovation for the core. Above all, the Brand Manager on Innovation will experience brand marketing at a company whose mission is to produce the highest quality product but is also equally focused on its social mission and unique brand ethos.
The Brand Manager will manage innovation for key launches. You will champion KIND for internal and external stake holders ensuring clarity and consistency across all KIND touch points. This current focus is on innovation, however we are fast-paced and ever-changing, so you will need to be a good business athlete with a well-rounded Brand Marketing background.
Marketing Innovation Strategy
Support Vice President of New Ventures & Innovation in development of KIND Innovation Portfolio Strategy
Become an expert in category dynamics and healthy snack landscape, developing actionable insights to position the brand for growth
Inform long-term brand strategy including brand objectives, positioning, consumer targeting, marketing plans
Ensure flawless development and execution of brand marketing tactics and activations, with a focus on non-traditional advertising/promotion
Brand Equity Development
Continually search for new, industry-specific opportunities within creative and lifestyle aspects to ensure relevant and strategic positioning of KIND brand
Review and direct design of KIND marketing materials to ensure quality and design standards
Develop launch kit and ACV targets for sales team
Develop best-in-class toolkit and resources for KIND’s expansive Field Marketing team
Identify new opportunities to fill pipeline and ensure portfolio sufficiency including:
New formats of current products
New flavors of current products
New sub-ranges within the Bar category
Work with NPD to create the entire marketing mix for line extensions
Lead packaging design work, managing external agency partners
What you’ll bring to KIND
Extremely strong analytical skills and an approach to deriving/acting on insights from data
Ownership mindset and consistent delivery on commitments
A willingness to challenge our way of work to maximize our resources and enhance our success
A positive, teamwork-based approach to leading projects across the organization for effective execution in a timely fashion
Ability to coach direct-report(s) across many facets of Marketing and Business Analytics, as well as facilitate key discussions and decisions
Confident, driven, self-starter with ability to work autonomously
Passionate for marketing lifestyle brands, and living the KIND core values
Genuine in your desire to help make the world a kinder place, committing to always spreading and celebrating kindness
Minimum 4 years CPG or lifestyle brand marketing: experience working with a Field Marketing team is a plus
Excellent teamwork and interpersonal skills with ability to influence and build strong working relationships at all levels
Commitment to excellence with high quality standards and attention to detail
Confident, driven, self-starter with entrepreneurial spirit and ability to work autonomously
Extremely strong written and verbal communication skills
Ability to maintain an entrepreneurial spirit while applying critical and strategic rigor
Demonstration of creativity and collaboration to further the KIND personality and relevance
Passion for marketing lifestyle brands, and living the KIND core values
Experience in CPG/Food/Natural
What KIND offers
Competitive compensation, including equity in KIND!
Flexible Paid Time Off. Choose what works best for you, including summer hours
Excellent health, dental & vision insurance, with options to fit you & your family’s needs
Your health is important! Our wellness strategy focuses on mental and physical wellbeing through in office programs like Drs, Nutritionists, Mindfulness, Chair Massages & others
Casual office dress code – feel free to wear your KIND gear
Stock up on your favorite KIND bars to share with your family & friends, through a quarterly voucher redeemable on ks.com
Training & tuition reimbursement program, because continuing to learn matters and we support your development
A dynamic, ambitious, fun and KIND work environment
The opportunity and responsibility to be KIND everyday
At KIND, we are committed to being an inclusive workplace where diversity in all its forms is championed. KIND is proud to be an equal opportunity workplace and we are an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants with criminal histories, consistent with legal requirements. If you require special accommodation, please let us know.
Keyword: Brand Marketing, Brand Analytics, Analyst, Product Marketing, Syndicated Data