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Authentic Brands Group Brand Manager - Lifestyle in New York, New York

Who We Are

Authentic Brands Group (ABG) is a brand development, marketing and entertainment company, which owns a portfolio of global media, entertainment and lifestyle brands. ABG elevates and builds the long-term value of more than 50 consumer brands and properties by partnering with best-in-class manufacturers, wholesalers and retailers. We are committed to transforming brands by delivering compelling product, content, business and immersive experiences. We create and activate original marketing strategies to drive the success of our brands across all consumer touchpoints, platforms and emerging media.


You’ll be able to access the resources and scale, while leveraging innovative technology and nimble environment. What we’re saying is, this isn’t your average day job. If you’re hungry to drive ideas into action and own your career, let’s chat. Our team is rapidly innovating to evolve and define the future of our brands. With the help of some of the brightest minds in retail, marketing, licensing, legal and more, we are building the intersection of digital and experiential marketing to help achieve that mission. We reimagine, evolve and transform brands!

What You’ll Do

As Brand Manager, you’ll be responsible for helping manage and lead the direction of ABG’s Lifestyle brands ensuring their continual growth and viability in the global market. You’ll lead and oversee relationships with global licensees ensuring that they are equipped and prepared to deliver on the brand vision, all of which drives achievement of financial targets.

What you’ll be working on

Drive Brand Performance

· Engage, inspire and galvanize the organization around the brand vision, position and strategies so licensees are clear in bringing them to life in their areas of functional expertise.

· Own, in collaboration with key internal partners, the vision, position, and architecture of your brands. Leverage all brand components to drive awareness, growth and financial performance.

· Manage and coordinate brand activity across the various functions including business development, marketing, and other functions as needed.

· Maintain brand integrity across product lines, advertising, and all other internal and external communication as it pertains to assigned brand/pillar.

· Attend & assist with Brand Summits to communicate brand message to external partners

Manage licensee partner relations

· Consolidate and organize key business development tools for licensees (i.e. product catalogs, line sheets, pricing).

· Partner closely with each licensing partner to understand respective business models and product development cycles to drive retail profitability.

· As needed, act as key liaison to facilitate transactions between licensee and retailer (i.e. global markets).

Drive Brand Development

· Work in tandem with SVP, Directors, and other partners to map out product and category strategies that sustain and grow the brand globally

· Develop and refine consumer target segments mapping in trends and other data to develop category growth and expansion plans

· Present brand seasonal product lines, identifying trends and best-sellers, and calendar timing to prospective and current licensees and retailers.

· Assist in negotiating new licensing agreements; participate in key sales and marketing presentations as necessary.

Facilitate Effective Licensing Operations

· Participate in brand strategy discussions and in setting a bulls-eye consumer target. Analyze consumer trends and information and help identify product categories to enter as future sources of growth.

· Assist in overseeing the direction, implementation, execution and continuous improvement of the licensing processes.

Must Haves:

· 5+ of experience in merchandising, business development, brand marketing or licensing program management.

· Bachelor’s degree in a relevant field or commensurate work experience.

· Can demonstrate a proven track record in brand management. Merchandising, Fashion licensing and global brand experience a must.

· Possesses a strong understanding of how product licensing deals are identified and negotiated.

· Is experienced securing and managing licensing deals in a variety of product categories.

· Is a great researcher who stays up-to-date on the latest trends in celebrity branding and product opportunities.

· Has a hands-on background with forecasting, budgeting, and analyzing royalty revenue data.

· Is an excellent communicator; verbal, written, and in the room.

· Exhibits excellent attention to detail, is organized, and has a bias for action.

· Must have strong computer proficiency and working knowledge of MS Office. (Word, Excel, PowerPoint, etc.)

Authentic Brands group is an equal opportunity employer and we value and embrace diversity and inclusion of all Team Members. We do not discriminate on the basis of gender, gender identity, sexual orientation, race, national origin, disability, age, marital status, protected veteran status, or other legally protected status.

For individuals with disabilities or religious obligations who would like to request an accommodation, please contact

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