Conversion Labs Brand Manager in New York, New York
Location: LA, NY, Remote
Formerly Conversion Labs, LifeMD is a leading direct-to-patient telehealth company committed to helping everyone live their healthiest life. We believe accessing medical care should be simple, affordable, and immediate. We?re working to make this a reality by combining virtual medical treatment with prescription medications and unique over-the-counter products. At LifeMD, you?ll be working on the front-lines, designing and creating better ways of providing cutting-edge health and wellness to the people who need them most - our customers. We're growing fast, but our core values remain the same as when we were founded in 2016.
As a rapidly growing startup with ample opportunity to advance within the company, we?re looking for someone who is eager to learn, work hard and take initiative.
Our brands are intensely focused on our patients, constantly striving to deliver a better end-to-end healthcare experience through technology. Our mission is to create telemedicine brands that improve the health and happiness of our patients.
To better reflect our ambitions, we recently changed our name to LifeMD. We consider it a huge turning point that demonstrates our evolution and growth from a branded telemedicine products company into a leading provider of end-to-end concierge telehealth services.
On top of being the name of our company, LifeMD is our new concierge healthcare service. LifeMD expresses our desire to have a deeper connection to the daily lives of our patients who desire more convenient and on demand access to healthcare, prescriptions and over-the-counter medications.
LifeMD offers virtual on-demand access to highly qualified licensed physicians across all 50 states. Its mobile-first interface will be powered by the company?s proprietary digital health platform, providing a seamless integration between doctors, patients, medical information, and pharmacy. Patients will be intelligently and dynamically paired with the right physician based on the patients? needs, goals and lifestyle.
LifeMD is looking for a passionate, self-starter with a deep marketing background to join our rapidly growing company as the Brand Manager for LifeMD. In this role, you will lead the development of seasonal and evergreen brand strategies to engage our patients, build channels promoting longitudinal healthcare, and drive patient advocacy to expand brand awareness. You will collaborate with multi-talented internal and external teams to drive growth across all aspects of the brand and reflect our deep purpose and mission of improving the current healthcare system. This position reports directly to our Management Team and will have significant opportunity for growth and upward mobility.
The ideal candidate is a hands-on marketer, passionate advocate for healthcare access, and values-driven communicator with demonstrated success building brand advocacy in a fast-paced startup environment. You?re an eloquent storyteller, a creative thinker, and a problem solver, embracing an entrepreneurial spirit. Business success for this role will be measured at every funnel level: increased awareness, improved brand engagement, and positive growth trends in key brand health metrics over time. You?ll be a high visibility partner and advisor to the marketing, sales, customer success, partnerships, people, and executive teams, and you?ll work with a really smart, high-energy group of people.
Support Execution of Launch Plans:
Manage tactics that support objectives and strategies for feature launches. Partner with cross functional teams and development studios to solidify plans and flawlessly execute. Work with multiple stakeholders to optimize plans then sell into senior management.
Manage Creative Development:
Inspire and work with our talented team to deliver best in class creative executions. Manage asset delivery and distribution. Creative executions you?ll be involved in may include, but aren?t limited to: TV, Trailers, Social Media, Digital Media, Promotions & Events, Packaging and other printed materials.
Support Network Development and External Partnerships:
Work with the management team to develop compelling cases for provider and pharmacy buy in and support. Work with licensing and creative team to establish synergistic partnerships and to build effective co-marketing programs.
Execute Testing and Market Research:
Work with internal market research partners to test then optimize campaigns and creative executions.Conduct competitive analysis, and post mortem reporting on plan execution. Liaise with management and collaborate with PR teams to increase brand awareness and patient uptake.
Lead Innovation and Discovery:
Collaborate with analysts and creative minds to innovate better ways of interfacing with patients and doctors. Oversee branded website messaging and development to best communicate the benefits of telehealth.
8+ years of overall experience (at least 3+ as a brand manager), executing large scale brand marketing, digital marketing, experiential campaigns, offline marketing, partnerships and sponsorships, and social media-driven marketing
Culturally aware - a strong understanding of culture and how it intersects with brands
Ideally previous experience in consumer, telehealth, product marketing
Creative and analytical thinker with a proven ability to champion world class creative marketing programs that deliver results
Highly analytical with the ability to understand data, build insights, create goals and measure impact
Expertise and extensive knowledge of digital health platforms, including corresponding regulations and operations with the ability to oversee and advise on the development and maintenance of strong advice targeted at mitigating compliance risk associated with digital health and other marketing activities
Strong understanding or ability to quickly acquire a strong understanding of digital health platforms, including the various state regulations that apply to them. The ability to break down complex regulatory requirements into easily understood concepts and succinctly communicate this to various business partners.
Proven experience influencing leadership in a cross-functional, matrixed environment
Ability to thrive in a fast-paced startup environment
Outstanding communication and presentation skills; able to articulate a vision, strategy or idea clearly
The ability to work at both strategic and tactical levels
Proven communication skills (verbal, written, interpersonal) to interact with all levels of management
Bachelor's degree required. Advanced degree is a plus
Appreciation for design and a passion for Direct-to-patient telehealth
A deep interest in improving the life and health of our patients.
HERE IS WHAT WE OFFER YOU
At LifeMD, you have a chance to make an impact. You will have the opportunity to be creative, take initiative and grow. A career at LifeMD is more than just a job. It's the chance to work among friends every day, to work and play hard, and to see the results of your work firsthand. We also offer:
Competitive salary (DOE)
Stock Option Plan
Employer-paid benefits (medical, dental, vision, life)
Casual, "no dress code" atmosphere and an open office space
Highly interactive work with a talented, passionate team
UNLIMITED room for growth and results-based pay increases
LifeMD is always looking for smart, driven self-starters who are excited to build a place for themselves in one of the most fun, exciting companies in the US If you thrive on community and communication, learning from your failures, and embracing the unexpected, LifeMD just might be the place for you.
LifeMD is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process and to perform essential job functions. Please contact us to request accommodation.
LifeMD (NASDAQ:LFMD) is a rapidly growing direct to patient telehealth company. In addition to our proven online marketing expertise, we have built a technology platform, online pharmacy infrastructure and nationwide physician network to treat patients, prescribe prescription medications, and ship prescription and over the counter medications directly to patients in all 50 states. We believe telemedicine will transform the American healthcare system by increasing access to care and improving outcomes. We?re proud to be a leader in this rapidly evolving space.
You can view our website at https://lifemd.com