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IBM Business Analyst Intern 2023 (Weather) in New York, New York


Are you looking for a career that will allow you to use your unique blend of business acumen and tech savvy? Business Analysts at IBM are subject matter experts that build the bridge between our business and our clients, immersing themselves into the market to understand problems and find innovative solutions. Be ready to navigate the complex relationships that make the business world run and find the actionable insights that result in great business decisions.

Your Role and Responsibilities

This role is for a Summer 2023 Internship (May-August)

Business Analysis, Accounting background, Designer, Good Analytical skills, ability to learn IBM Financial processes and ability to work agile and strong communication skills.

  • Identify and develop new performance reporting and analysis

  • Ensure all work is built to scale with a focus on automation and standardization

  • Analyze performance of ad products across campaigns against a variety of variables (i.e. ad product mix, platform, targeting).

  • Identify trends from analysis and compile learnings to be communicated and implemented cross-functionally.

  • Analyze performance and compile learnings in an easily digestible format.

  • Establish vertical/sub-vertical best practices across campaign measurement, testing, optimization, and the use of ad products.

  • Strong proficiency in querying, manipulating, and analyzing large data sets

  • Partner internally to provide full feedback loop informing front-end sales positioning and back-end ad product development and optimizations.

Overview: Team derives insights and conducts analysis across all platforms, channels, and targeting tactics. Team also develops and leads best practices and standards, across campaign planning, measurement, and optimizations tied to the use of ad productsThis position will be located in the following: NYC, NY

Required Technical and Professional Expertise

  • Business Analysis, Accounting background, Designer, Good Analytical skills, ability to learn IBM Financial processes and ability to work agile and strong communication skills.

  • Experience in Agile and Design Thinking methodologies

  • Good Analytical skills - assign work to link employees' work to IBM's strategy, market performance and local organization's goals.

  • Ability to simplify complex goals and help individuals and teams to align priorities with IBM's strategic direction.

Preferred Technical and Professional Expertise

  • Experience or knowledge in digital media industry and understanding of digital marketing and the ad tech ecosystem

  • Analytical skills

  • Experience with both macro and micro level campaign and marketing mix optimization

  • Understanding and experience working with ad technology platforms, as well as ad technology measurement and tracking vendors

  • Cross functional skills

  • Self-starter, comfortable working in a fast-paced, dynamic environment

About Business UnitThe Weather Company, an IBM Business, is the world's largest private weather enterprise delivering over 40 billion forecasts to the world every day based on the most accurate, personalized and actionable weather data and insights.

This job requires you to provide your COVID-19 vaccination status with supporting documentation, where legally permissible.

Your Life @ IBMAre you craving to learn more? Prepared to solve some of the world's most unique challenges? And ready to shape the future for millions of people? If so, then it's time to join us, express your individuality, unleash your curiosity and discover new possibilities.

Every IBMer, and potential ones like yourself, has a voice, carves their own path, and uses their expertise to help co-create and add to our story. Together, we have the power to make meaningful change - to alter the fabric of our clients, of society and IBM itself, to create a truly positive impact and make the world work better for everyone.

It's time to define your career.

About IBMIBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business. At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

Location StatementSupplemental 1 employees may be eligible for paid holidays, paid sick time and Employee Stock Purchase Plan.

IBM will not be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship.

We consider qualified applicants with criminal histories, consistent with applicable law.

Being You @ IBMIBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.