JPMorgan Chase Chase Offers - Communications & Content Management in New York, New York
The ideal candidate will be a detail-oriented, outcome-focused, data-driven communications marketer who has experience working with both creative agencies and email vendors. They will immerse themselves within the digital offer / advertising space and become an expert on competitors and emerging industry trends. This individual will have strong execution, communication skills and ideally, have experience with data analytics and email campaign management systems.
Drive execution of the end-to-end email marketing strategy for Chase Offers with scale of 30MM monthly emails
Work closely with marketing stakeholders on audience segmentation with a focus on optimizing engagement from first time users and deepening engagement with repeat users
Partner with creative agencies to refresh the current email creative and develop new content and messaging for specific customer segments and offer campaigns (e.g. seasonal, expiring offers, new offers, etc.)
Manage end-to-end tracking and analytics of email marketing campaigns; draw conclusions and insights from data and identify areas of opportunity and growth
Continually test, measure and optimize email marketing campaigns
Partner closely with key stakeholders across the firm (e.g. Card, Digital Product) to cross-promote Chase Offers in additional communications
Support all marketing efforts for Chase Offers including but not limited to, Chase-owned digital channels, in-branch communications, organic PR, etc.
Support the offer content strategy to help deliver differentiated deals and drive habitual engagement with the Chase Offers platform
Become a subject matter expert in the digital offer / advertising space; Maintain a pulse on the digital offers competitive landscape to identify communication and offer trends and ensure Chase continues to differentiate and innovate within this space
Manage third-party offer and email partners on business-related items that include regular performance updates, vendor oversight and offer content management
Build relationships across several stakeholders, including our team (product-design-technology), digital products, and card lines of business
4+ years of experience in email communications and marketing
Data-driven marketer with strong analytical skills and the ability to track, measure, and report on results of email marketing campaigns
Experience with CRM, data analytics and marketing automation systems (WorkFront, Optima or other marketing tools)
Strong sense of initiative and ability to "chase down" information in order to deliver fully vetted and researched answers and recommendations
Risk and control-the ability to identify potential risks and apply appropriate controls to mitigate them
Capacity to multi-task-the ability to pivot constantly and efficiently from one initiative to another in a fast-paced environment; keen sense of prioritization
Ability to develop and execute "test-and-learn" approaches and then take those learnings to inform the larger email strategy
Communication ability-excellent written and verbal communication skills with the ability to report findings to all levels of the organization
Detail-oriented with consistent follow-through to ensure delivery of critical items from both internal and external partners
A hands-on, "can do" attitude, and is flexible, adaptable and a team-player first
Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. In accordance with applicable law, we make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as any mental health or physical disability needs.
The health and safety of our colleagues, candidates, clients and communities has been a top priority in light of the COVID-19 pandemic. JPMorgan Chase was awarded the "WELL Health-Safety Rating" for all of our 6,200 locations globally based on our operational policies, maintenance protocols, stakeholder engagement and emergency plans to address a post-COVID-19 environment.
As a part of our commitment to health and safety, we have implemented various COVID-related health and safety requirements for our workforce. Employees are expected to follow the Firm's current COVID-19 or other infectious disease health and safety requirements, including local requirements. Requirements include sharing information including your vaccine card in the firm's vaccine record tool, and may include mask wearing. Requirements may change in the future with the evolving public health landscape. JPMorgan Chase will consider accommodation requests as required by applicable law.
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