Informa Chief Marketing Officer in New York, New York
Informa is one of the world’s leading knowledge providers. We create and deliver highly specialized information through publishing, events, training, market intelligence and expertise, providing valuable knowledge to individuals, businesses and organizations worldwide.
Informa Markets creates platforms for industries to trade, innovate and grow. We provide customers and partners around the globe with opportunities to engage, experience and do business through face-to-face exhibitions, specialist digital content and actionable data solutions. As the world’s leading exhibitions organizer, with over 500 international events, we bring a diverse range of specialist markets to life, unlocking opportunities and helping them to thrive 365 days of the year.
What we’re looking for:
During the course of 2020, Informa Markets, like many businesses, experienced a year of unprecedented disruption. While the business’s large-scale exhibitions and business events were unable to trade, the organization adapted to connect buyers and sellers, government and stakeholders through a variety of digital channels. This innovation, in response to market need, is set to continue into 2021 and beyond, with the organization’s digital solutions becoming a key pillar of future product offerings.
The Chief Marketing Officer thinks and acts like a business leader, playing a key role in developing the business’s live and digital future. Putting the customer at the heart of sales and marketing activity, the CMO will play an important part in driving customer satisfaction, product development and financial growth. An experienced change agent and disruptor, the CMO will drive the business’s marketing performance through innovation and creativity with a relentless commitment to continuous improvement.
The candidate will be a seasoned and talented commercial and people leader, who can influence and develop both new and established products and teams. He or she will have a proven track record in collaborating with multidisciplinary teams and leading through influence, growing and scaling the business with an astute understanding of effective change management practices.
In partnership with commercial, financial and product teams, this role will be responsible for the development and implementation of consistent data practices, customer focused marketing practices, driving high performance teams making decisions rooted in data and technology experiences. It is also critical to embrace and thoughtfully implement change ensuring the delivery of relevant and innovative content and experiences, as well as commercially viable standalone products.
Drive the fusion of a strategic, long-term vision with practical short-term sales and marketing tactics
Key contributor to strategic ambition and short- and long-term business goals
Balance creativity and innovation with data-led decision making to deliver against strategic goals
Inspire marketers and wider business stakeholders’ commitment to innovation, customer focus and product excellence
Brand ownership, with a focus on product development and customer experience, to the extent that it impacts the short- and long-term financial performance of the brand(s)
Key actor in delivering against sustainability and diversity commitments
Key stakeholder in strategic partnerships and M&A activity
Deliver against agreed financial KPI’s and business growth/revenue diversification targets
Develop and deliver short and long terms goals and strategically important KPI’s, including, but not limited to:
Audience acquisition and engagement
Customer and prospect engagement & conversion
Digital innovation and engagement
Continued development of a data-generating business culture that adheres to the tenets of data best practice
Continuing commitment to marketing best practice and marketing effectiveness
Develop and implement strategically important PR initiatives for the North America portfolio and the wider Informa Markets business
Ongoing product pricing analysis and recommendations
Cement focus on customer and market understanding and evidence-based decision making
Utilize customer insight to inform short-term decisions and product development and long-term strategy
Develop customer-first marketing strategies across products and families
Ensure rigor and consistency in collecting customer satisfaction metrics and delivering customer insight programs for continuous improvement
Key protagonist in business transformation - from exhibitions organizer to broader marketing services provider
Deep understanding of customer journeys used to make data-led technology recommendations
At the forefront of the marketing and event technology landscape, working with vendors and in-house teams to deliver best-in-class experiences
Drive continuous testing mentality and implement product development feedback mechanism
Drive collaboration and shared learning across both marketing and the wider business
Proponent of change and continuous improvement: “How can we go from good to great?”
Champion a growth mindset
Cultivate and demonstrate a high-performance culture within the marketing function, with a robust framework for the recruitment and retention of qualified and professional talent - as well as the upgrading or replacement of existing staff
Drive culture of collaboration across marketing and the wider business
Support development and iteration of marketing team structures, competencies and capabilities are in place to deliver against strategic goals
In partnership with commercial marketing leads, ensure high performance and high-quality outputs from marketers against agreed targets
Ensure marketers and the wider business are living a customer-first mentality focusing on continuous experience improvement and delivery of best-in-class products
Facilitate shared learning: quick wins and fewer failures
Facilitate Marketing Function’s strategic impact across the portfolio as a whole
Working with the portfolio marketing teams to accelerate the adoption of latest marketing techniques made possible by marketing technology
Supporting effective people management utilizing Informa’s Talent Management framework, including:
Setting clear expectations and objectives
Providing regular and structured feedback & coaching sessions to drive a high-performance culture
Initiating recognition programs to reward and recognize individual and team achievement
What you bring to the team:
Strong commercial & business acumen
Business leadership experience
Inquisitive, creative and passionate
Extensive knowledge & experience of leading marketing functions
Excellent knowledge of the marketing technology ecosystem
Experience of recommending and implementing marketing and event technology
Proven track record of maximizing operational efficiency and proactive approach to headcount budget management
Awareness of roles within a functional matrix where other leadership decisions may impact own role
Strong customer-focused leadership ability
Detail-oriented and highly organized with the ability to handle various tasks simultaneously under multiple deadlines; demonstrated project management skills required
Digital Launch Experience
Skilled in anticipating future challenges and able to adapt to changing or unexpected circumstances positively
Experience acting as a change management ambassador, demonstrating a positive and constructive attitude towards challenges and change
Desire to build long-term relationships with customers
Excellent interpersonal and communication skills
Demonstrated ability to lead and inspire a team
Flexible leadership style
Coaching and mentoring experience
Relevant sector experience
What we offer:
Health and Wellness Benefits (medical, dental, eye)
401K and Matching
Employee Stock Purchase Plan
Generous PTO policy
Employee Discount Program
To be considered for one of Informa’s openings, please complete an online application at Informa.com or by clicking Apply. Informa is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, or national origin.
We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law.
This role may also be available on a flexible working or part time basis - please ask the Talent Acquisition team for more information.
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Informa is committed to equal employment opportunity for all employees and applicants for employment without regard to age, colour, creed, disability status, gender, national origin, race, religion, sexual orientation or veteran status, or any other legally protected status.