Advance Magazine Publishers Inc. Commerce Writer, Glamour in New York, New York
Conde Nast is a global media company producing the highest quality content with a footprint of more than 1 billion consumers in 32 territories through print, digital, video and social platforms. The company's portfolio includes many of the world's most respected and influential media properties including Vogue, Vanity Fair, Glamour, Self, GQ, The New Yorker, Conde Nast Traveler/Traveller, Allure, AD, Bon Appetit and Wired, among others. Conde Nast Entertainment was launched in 2011 to develop film, television and premium digital video programming.
Conde Nast is seeking a Commerce Writer to craft unique and compelling shopping-focused content for Glamour. The ideal candidate will be passionate about shopping across every category-from style to beauty and health. They will have a strong background in creating shoppable content and should be skilled at positioning a story to both attract an audience and drive purchase while maintaining editorial integrity and authority.
The Commerce Writer will also be comfortable optimizing all our shopping content for both affiliate and SEO, and analyzing traffic and conversion results from past content to make recommendations for future stories, as well as brainstorming new ways to engage our audience around commerce-driven stories on all our digital platforms.
Write, pitch, and optimize up to 8 commerce stories (both new and evergreen) each week across categories with an emphasis on style, beauty, health, and lifestyle.
Write quick, shoppable news-led posts that speak to a current trend, celebrity moment, sale, etc while maintaining the Glamour brand and voice.
Target and cover commerce SEO content gaps across sections with a goal of driving clicks and revenue.
Cover commerce sale tentpoles throughout the year with a central focus on SEO (including, but not limited to Memorial Day, Labor Day, Black Friday/Cyber Monday, After-Christmas sales, etc).
Conduct in-depth research and interview experts for assigned articles.
Collaborate and work closely with Social/Email/Audience Development teams to ideate and execute on new ways to connect shopping on Pinterest, Instagram, Facebook, Twitter, YouTube, and Newsletters.
Work with Commerce Editor to pull weekly/monthly story level, retailer, and product data to identify and plan around editorial categories and seasonal tentpoles that present a commerce opportunity for Glamour, studying purchasing data, tracking site analytics, researching trends, and performing competitive analysis of comparable sites
Identify new shopping categories and trending products Glamour should report on. This writer should have their finger on the pulse of what consumers are interested in before other publications cover
Alongside the Commerce team, serve as commerce evangelist for the Glamour editorial team, supporting in research and optimization of all shoppable content
Drive a clear editorial point of view for product and shopping recommendations appealing to the Glamour reader
Other duties as assigned
The ideal candidate must have product & shopping editorial expertise and a strong enthusiasm for helping define the content-to-commerce strategy at Glamour.
A minimum of 2 years writing commerce/affiliate content at a digital property, as well as refining commerce best practices
Solid knowledge of SEO tactics to attract a buying audience
Experience analyzing performance across different verticals, product categories, retailers, and affiliate networks to optimize content for revenue generation, as well as pitch stories with strategic commerce opportunities
Experience in managing product sourcing logistics at a digital property (either editorial or commerce)
Strong organizational skills, polished communication skills, and ability to work against tight deadlines
A self-starter who relishes the opportunity to directly accelerate the growth of Conde Nast's commerce business
Note: If you do not check all of the above boxes but are enthusiastic about the position, please apply anyway; we are interested in candidates with any combination of skills in these areas. We strongly encourage candidates from underrepresented backgrounds to apply.
What happens next?
If you are interested in this opportunity, please apply below, and we will review your application as soon as possible. You can update your resume or upload a cover letter at any time by accessing your candidate profile.
Conde Nast is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, age, familial status and other legally protected characteristics.
Conde Nast is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.