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City of New York Communications Director in New York, New York

Job Description

The Agency You’ll Join:

The NYC Mayor's Office administers all city services, public property, most public agencies, and enforces all city, state, and federal laws within New York City. New York City’s Mayor, Eric Adams is head of the executive branch of New York City's government. Mayor Adams has served the people of New York City as an NYPD officer, State Senator, and Brooklyn Borough President. The Adams’ Administration is leading the fight to make New York City’s economy stronger, reduce inequality, improve public safety, and build a stronger, healthier city that delivers for all New Yorkers. As an agency, we value fairness, helpfulness, transparency, leadership and build our teams around these values. For current job opportunities visit our careers page.

The Team You’ll Work With:

Launched in October 2023, the NYC Mayor's Office of Equity and Racial Justice (MOERJ) is the city's centralized equity office that takes an intersectional approach to advancing change across our city. This new body expands on the city's extensive equity efforts and fulfills the promise made in November 2022, when New York City residents voted in favor of an office dedicated to racial equity.

MOERJ continues the innovative work of the NYC Mayor's Office of Equity while playing an integral role in the city's new racial equity planning process. This newly enshrined office includes NYC Her Future (NHF), the NYC Commission on Gender Equity (CGE), the NYC Unity Project (UP), and the NYC Young Men's Initiative (YMI) as well as multi-agency bodies like the NYC Pay Equity Cabinet (PEC) and the NYC Taskforce on Racial Inclusion & Equity (TRIE). Together, this body of offices and commissions engage New York City's diverse communities and constituencies to advance equity and create transformative change to promote racial justice within New York City.


The Problems You’ll Solve

The NYC Mayor’s Office of Equity & Racial Justice seeks an experienced Director of Strategic Communications & Culture. Reporting to the Chief Content Officer (CCO), this role is a critical member of the Strategic Communications & Culture team, working across marketing, communications, events and programs that reinforce the agency mission. You will also collaborate closely with the team to develop, refine, and implement engagement strategies and tactics that thoughtfully outline innovative practices. Through attention to detail, a proactive spirit and a seasoned lens, you will engage in both traditional and non-traditional initiatives that cascade efforts across all MOERJ units.


Press Relations + Publicity: Develop and maintain up-to-date press lists, generate media interest, write press releases, and media alerts.

Project Management: Maintain project pace and trajectories for successful execution of communication initiatives.

Content Creation: Craft compelling and strategic editorial and graphical content across various platforms.

Social Media Management: Strategize, implement, and oversee social media campaigns across multiple platforms. In addition, develop and execute influencer marketing strategies to amplify brand message.

Event Management: Help plan, execute, and manage successful events that align with MOERJ goals.

Internal Communications: Operate and execute employee engagement programs aligned with organizational values and mission.

Team Leadership: Support and guide subordinate staff to ensure cohesive and impactful communication initiatives.

Partner Relationships: Foster strong relationships with external agencies to achieve collaborative success.

Reporting: Produce both quantitative and qualitative reports to measure communication effectiveness.

Web Management: Assist with the editorial management of MOERJ’s website, and all unit websites, ensuring they are user-friendly and aligned with our brand(s).

Consultant Management: Help identify, vet potential consultants, assist in onboarding them to internal systems.

Marketing Campaigns: Assist the CCO in the development of integrated campaigns that align with overarching communication goals. Project manage integrated marketing campaigns from inception to execution.

About You

You have a demonstrated commitment to racial justice and advocating for Black, Latinx, Indigenous, Asian, Pacific Islander, Middle Eastern, and all People of Color (BIPOC) or other diverse communities.

You have a Bachelor's degree in Communications, Public Relations, Marketing, or a related field (Master's degree preferred).

You have a minimum of 7 years of full-time professional experience, with 4 years full-time experience in communications, marketing, or a related field.

You have a proven track record in overseeing traditional and digital media strategies, including social media, content creation, and media relations.

You have excellent written and verbal communication skills, with a knack for crafting engaging content.

You have strong project management skills, with the ability to manage complex campaigns and initiatives.

You have a proficiency in managing and analyzing both organic and paid media campaigns.

You have an ability to foster strong relationships with external agencies, vendors, and influencers.

You have a detail-oriented mindset with the ability to maintain high quality and consistency in all communication outputs.

You have a proactive approach to anticipating communication needs and planning ahead.

You have exceptional organizational skills and the ability to manage multiple priorities effectively.

You have strong leadership and mentoring capabilities to guide and develop junior staff.

You have a proficiency in web management, including website creation and maintenance.

You have experience in event planning and management.

You have familiarity with legal aspects related to communications and the ability to liaise with legal experts.

You have professional experience that has transitioned sectors in marketing.

You are a proactive professional with a passion for driving impactful communication initiatives.

Additional Information

The City of New York is an inclusive equal opportunity employer committed to recruiting and retaining a diverse workforce and providing a work environment that is free from discrimination and harassment based upon any legally protected status or protected characteristic, including but not limited to an individual's sex, race, color, ethnicity, national origin, age, religion, disability, sexual orientation, veteran status, gender identity, or pregnancy.