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Soho House & Co. Communications Manager - Soho Home in New York, New York

Who We Are…

We are a collection of members' clubs, restaurants, hotels and cinemas, catering to those in the film, media, fashion and creative industries. The company has unique ventures throughout the UK, USA, Canada, Europe and Asia, with new openings planned globally.

Soho House is a space for its diverse membership and teams to connect, grow, have fun and make an impact.

Opportunities for all…

Soho House was created to bring diverse communities of people together, and we take the same approach when building our teams. We thrive on differences and believe it is critical to our success as a global company. Soho House is proud to be an equal opportunity workplace that seeks to recruit, develop and retain the most talented people from a variety of backgrounds, perspectives, and skills. We therefore encourage applications from all genders, races, religions, ages and sexual orientations, as well as parents, veterans, people living with disabilities, and any other groups that could bring diverse perspectives to our business.

The Role…

We are looking for a Part-time contract / freelance Soho Home Communications Manager for the US. We will require approx. 2 / 3 days per week or 20 hours and this will be based out of the New York Support Office.

  • Work with the global Head of Comms to define the Soho Home communications strategy for the US market, including key focus areas and brand positioning.

  • Establish and maintain strong relationships with press, interior designers, influencers and strategic brand partners. Using your network to build positive brand perception and share of voice in the interior’s marketplace.

  • Secure consistent, strategic and on-brand editorial coverage across key digital and print outlets.

  • Translate global communication initiatives and activate within the US market. Creating a territory specific calendar and driving regionalisation where required. Collaborating with key stakeholders across UK and US support offices to ensure maximum synergy and effectiveness.

  • Define and deliver launch plan for Soho Home’s first standalone store in New York. Including a launch event and ongoing activations. Growing a presence for the store, and driving footfall.

  • Work with our US wholesale partner/s to successfully launch and drive ongoing awareness through their channels. Ensuring all activity is on brand, and in sync with wider activity. Be the central point of contact, and lead all sign off requirements and activation logistics internally.

  • Work with our US wholesale partners to activate launch initiatives and drive further support through their channels. Ensure all activity is on brand, in sync with the wider brand activity. Acting as the internal comms leads for all internal activation and sign off requirements.

  • Identify new ways to introduce Soho Home to, and collaborate with our members. Working with membership teams across each North America Soho House locations to understand the opportunities on a local level and to better deliver against them.

  • Execute US influencer activity in line with the global strategy. Pro-actively identifying new partners, owning the outreach, negotiations, contracts and deliverables. Overseeing logistics through to final delivery with departmental support.

  • Identifying new content opportunities and ideas to drive customer acquisition in the US market. Frequently feeding back and collaborating with global content and marketing teams to shape the ongoing strategy.

  • Be the eyes and ears for the US market. Keep abreast of competitor activities and industry developments in order to inform the business, and apply as necessary to marketing initiatives

  • Weekly coverage reporting and weekly KPIS , plus post campaign reporting and analysis, to produce actionable insights and learnings

  • Sample and gifting order management

  • Own US communications budget and report back on spend and ROI.

Requirements

  • 6+ years’ experience in a retail communications role

  • Strong personal network within the interiors and design industry

  • A people person, confident building relationships

  • Seasoned experience of communications planning and delivery, including event management

  • Self-starter and entrepreneurial. Ability to work independently and proactivity away from the global team to deliver results

  • Strong commercial acumen

Benefits

Soho House offers competitive compensation packages that feature global benefits and perks. Whether you’re seeking entry-level employment or a new opportunity to expand your profession, we offer training to develop the technical and managerial skills necessary to enhance your career.

  • Discounts at Soho House globally, as well as Soho Home and Cowshed

  • Annual Every House Membership

  • Competitive 401(k) plan

  • Comprehensive Health, Vision, and Dental Care

  • Family Meals served to our staff

  • Cookhouse & House Tonic: Our Cookhouse & House Tonic programmes offer unique food and drink trainings, events and opportunities to inspire and educate.

  • Team Events: From fitness sessions to cinema screenings and art classes, each month we hold a series of fun events which you can sign up to.

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