Guidehouse Content Marketing Senior Associate – Health Segment in New York, New York
Guidehouse is a leading global provider of consulting services to the public and commercial markets with broad capabilities in management, technology, and risk consulting. We help clients address their toughest challenges and navigate significant regulatory pressures with a focus on transformational change, business resiliency, and technology-driven innovation. Across a range of advisory, consulting, outsourcing, and digital services, we create scalable, innovative solutions that prepare our clients for future growth and success. The company has more than 10,000 professionals in over 50 locations globally. Guidehouse is a Veritas Capital portfolio company, led by seasoned professionals with proven and diverse expertise in traditional and emerging technologies, markets, and agenda-setting issues driving national and global economies. For more information, please visit: www.guidehouse.com.
Reporting to the Health segment Associate Director of Thought Leadership & Public Relations, the Conte nt Marketing Senior Associate will manage integrated content development and dissemination programs aimed at generating brand awareness, engagement, and quality leads to fill the sales pipe. They will collaborate directly with segment, sales, and corporate leaders and experts to support strategic marketing efforts, including by developing and editing content, and publishing content via Guidehouse Health social channels as well as the Center for Health Insights website and newsletters.
The Content Marketing Senior Associate will also manage publishing calendars and KPIs for earned, sponsored, and self-published content in alignment with the lead generation, sales, and digital marketing team members. This role is unique in that this professional will align with all levels of marketing and sales to ensure messages are consistent and content is developed, promoted, and leveraged across a range of channels, including via blogs, case studies, sponsored content, ads, newsletters, sales, e-marketing, media, etc.
The Content Marketing Senior Associate is expected to be an excellent writer, communicator, and marketer who understands the full spectrum of content development and dissemination and can manage multiple projects/campaigns at a time. Experience in healthcare and managing thought leadership campaigns is a plus, as this role will support targeted campaigns for multiple healthcare audiences, including payers, providers, life sciences companies, employers, and federal and state agencies.
Responsibilities include but are not limited to:
Writing and editing blogs, case studies, press releases, opinion pieces, white papers, drip emails, advertisements, sponsored content, solutions websites, slicks, and social media posts.
Publishing to and project managing Guidehouse Health social media channels, as well as Center for Health Insights campaigns, content, calendars, and newsletters.
Working collaboratively with and supporting marketing colleagues across segments and sectors, including in Life Sciences and Financial/Managed Services solutions.
Managing marketing and sales KPI roll up report outs, including digital engagement, marketing acquired and qualified leads, sales qualified leads, and additional pipeline development.
Offering strategic, innovative ideas to support the development, execution, delivery and measurement of content across all external communications channels.
Bachelor’s degree in Business, Marketing, Communications, or a related field.
3-5 years of healthcare marketing and communications experience.
A passion for or experience in healthcare writing.
Previous experience at consulting firms or healthcare organizations is a plus.
Agile marketing experience.
Previous marketing experience and demonstrated success with lead gen programs.
Outstanding writing skills, with the ability to adapt communications to different audiences.
Strong interpersonal skills and the ability to effectively communicate and interact with various levels of management.
The ability to work in a fast-paced environment, where innovation and collaboration are necessary, and accountability is expected.
The ability to work effectively under pressure and make decisions independently.
Demonstrated project management skills.
Strong knowledge of the Microsoft Office suite including PowerPoint and Excel.
Experience with Google analytics and media monitoring/analytics solutions.
Highly motivated with a strong work ethic and positive attitude.
The successful candidate must not be subject to employment restrictions from a former employer (such as a non-compete) that would prevent the candidate from performing the job responsibilities as described.
Due to our contractual requirements and an Executive Order from the White House, every federal government employee and onsite federal contractor will be asked to attest to their vaccination status. In the interest of health and safety during the continued unprecedented COVID-19 pandemic, anyone who does not attest to being fully vaccinated will be required to follow CDC guidelines which may include (subject to specific contractual requirements): wearing a mask on the job no matter their geographic location, physically distancing from all other employees and visitors, complying to any screening testing requirements. This requirement will apply to Guidehouse employees who work onsite for the federal government.
Due to our contractual requirements, to be eligible for this role, you must be fully COVID-19 vaccinated at time of hire.
Salary Ranges: $100,000-$120,000 depending upon experience
Guidehouse is an Equal Employment Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, national origin, ancestry, citizenship status, military status, protected veteran status, religion, creed, physical or mental disability, medical condition, marital status, sex, sexual orientation, gender, gender identity or expression, age, genetic information, or any other basis protected by law, ordinance, or regulation.
Guidehouse will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable law or ordinance including the Fair Chance Ordinance of Los Angeles and San Francisco.
If you have visited our website for information about employment opportunities, or to apply for a position, and you require an accommodation, please contact Guidehouse Recruiting at 1-571-633-1711 or via email at RecruitingAccommodation@guidehouse.com . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodation.
Guidehouse does not accept unsolicited resumes through or from search firms or staffing agencies. All unsolicited resumes will be considered the property of Guidehouse and Guidehouse will not be obligated to pay a placement fee.
Rewards and Benefits
Guidehouse offers a comprehensive, total rewards package that includes competitive compensation and a flexible benefits package that reflects our commitment to creating a diverse and supportive workplace.
Medical, Rx, Dental & Vision Insurance
Personal and Family Sick Time & Company Paid Holidays
Position may be eligible for a discretionary variable incentive bonus
Parental Leave and Adoption Assistance
401(k) Retirement Plan
Basic Life & Supplemental Life
Health Savings Account, Dental/Vision & Dependent Care Flexible Spending Accounts
Short-Term & Long-Term Disability
Tuition Reimbursement, Personal Development & Learning Opportunities
Skills Development & Certifications
Employee Referral Program
Corporate Sponsored Events & Community Outreach
Emergency Back-Up Childcare Program
- Guidehouse Jobs