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Industrial Color Content Strategist in New York, New York

Industrial Color

Content Strategist

New York, NY 10013

Industrial Color is looking for a social content media strategist to lead strategy development for key clients and brands. The strategist will provide data-driven best practices, channel-specific guidance, activation concepts, leadership, content direction and execution strategy, and partner closely with the creative and production teams. This role is based in New York City.

RESPONSIBILITIES:

  • Develop and implement strategy across key accounts and brands

  • Develop activation strategies and messaging for campaigns and product launches

  • Develop and report on industry and competitors' trends

  • Stay on the pulse of social best practices, channel-specific needs, and user behavior

  • Provide strategic guidance through the asset creation process

  • Leverage industry, cultural, and consumer insights

  • Prepare content strategy plans and presentations

  • Partner closely with internal creative and production teams to make sure strategy aligns with creative and production goals

  • Manage account reporting and provide monthly insights and refinement to acct strategies

  • Manage planning and optimization of content calendars

  • Oversee community management

Requirements

  • Minimum of 5 years in a similar role (brand or agency side)

  • Expert in Facebook, Instagram, Pinterest, Tik-Tok and Twitter, with insight into algorithm changes, technology updates, and best practices

  • Knowledge of Social Bakers, Sprout Social, and Sprinklr

  • Quantitative and qualitative analysis skills

  • Strong communication skills

  • Deep knowledge of marketing trends and techniques

  • A keen eye for detail and creativity with the ability to translate brand identity and needs into actionable strategy

  • Beauty and Cosmetics experience preferred

Benefits

We offer a competitive benefits package including major medical, dental and vision insurance, FSA, HSA, commuter benefits, and employee discounts as well as PTO, summer Fridays and regular office events to celebrate our teams. Beautiful workspace which includes two patio decks and open gallery space.

Industrial Color is a division of CoCreativ, a family of integrated creative production companies. Industrial Color partners with top brands, agencies, and creative professionals providing a full range of essential production services. For over 29 years, we've led the industry through a culture of innovation, bringing state-of-the-art digital production and post-production solutions to our clients.

Our headquarters is based in Tribeca, NY, with offices in Los Angeles and studios in Williamsburg (Brooklyn). Some of our clients: Publicis, McCann Worldgroup, BBDO, Procter & Gamble, Tommy Hilfiger, Absolut Vodka, Nike, J. Walter Thompson, L’Oreal, Vogue, GQ, and W Magazine.

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